Human Social Media – Because Software Is Not Social | Beyond Marketing | Scoop.it

We hear all the time how social mediaallows us to put a human face on our business, but I’d venture to say that many brands are stuck on what that really means to their organization. It’s great advice for talking points or to sound really smart when you’re talking to your higher ups, but what does “human business” really mean for your brand? What is it going to get you?