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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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Better Demand Generation Marries Data And Content

Better Demand Generation Marries Data And Content | Beyond Marketing | Scoop.it

I’ve talked before about how big data is driving content marketing. And also earlier this week about how customer insightsare becoming the main competitive differentiation between old-school traditionalists and modern marketers.

But somewhere rolling around in my head was a post about how in today’s digital and social world, data and content are the same thing, or they are parts of one another, or somehow closely related.

 

 

Denis Failly's insight:

main considerations for bringing together the power of data and content to drive effective demand generation.

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Is Marketing In The Middle Of Content Chaos? (Infographic)

Is Marketing In The Middle Of Content Chaos? (Infographic) | Beyond Marketing | Scoop.it

We’ll dive deeper into each section of the infographic over the next four weeks (stay tuned!), but for now feel free to embed it on your blog. And download a free copy of the Aberdeen Group report, “Crossing Chaos: Managing Content Marketing Transformation”, for recommendations on how manage your own transition.

We’ll dive deeper into each section of the infographic over the next four weeks (stay tuned!), but for now feel free to embed it on your blog. And download a free copy of the Aberdeen Group report, “Crossing Chaos: Managing Content Marketing Transformation”, for recommendations on how manage your own transition.
Read more at http://www.business2community.com/infographics/marketing-middle-content-chaos-infographic-0662719#tqp2RYJx7252tE8J.99We’ll dive deeper into each section of the infographic over the next four weeks (stay tuned!), but for now feel free to embed it on your blog. And download a free copy of the Aberdeen Group report, “Crossing Chaos: Managing Content Marketing Transformation”, for recommendations on how manage your own transition.
Read more at http://www.business2community.com/infographics/marketing-middle-content-chaos-infographic-0662719#tqp2RYJx7252tE8J.99
Denis Failly's insight:

Content is King, lead generation is Queen, Customer Conversion is Emperor.

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The 3 Goals For Your Content Marketing

The 3 Goals For Your Content Marketing | Beyond Marketing | Scoop.it
What are the main goals for your content marketing? Reach, engage and convert new customers or stop calling what you're doing content marketing!
Denis Failly's insight:

Reach. Engagement. Conversion.

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The Four Biggest Content Marketing Pain Points

The Four Biggest Content Marketing Pain Points | Beyond Marketing | Scoop.it
What are the biggest content marketing pain points. The latest ebook from ComBlu covers the top four and strategies on how to address them.
Denis Failly's insight:

- Grappling with the best way to organize the content creation and distribution process.
- Figuring out the best way to “feed the content beast.”
- Finding the optimum content cadence or publishing cycles.
- Determining if content is working hard enough for the investment made.

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How to Use Content to Generate Referrals

How to Use Content to Generate Referrals | Beyond Marketing | Scoop.it
You do good work and people want to refer you. That’s the truth, but, hey, we’re all busy and sometimes we need a nudge, a reminder or even a tangible way to easily make referrals that make sense.
Denis Failly's insight:

"Everyone needs content so if you can be the partner that brings content to the relationship building table, guess what? – you win!..."

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Creating content of integrity in the age of the customer

The combination of understanding the modern day purchase funnel and facilitating a comprehensive content marketing strategy is the key to building brand loyalty in the age of the customer.
Denis Failly's insight:

When marketing becomes a tailored multi-touchpoint discipline...

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The Future of Content Marketing Revealed

The Future of Content Marketing Revealed | Beyond Marketing | Scoop.it
It's important to know the future of content marketing so that you can anticipate the upcoming trends. When you anticipate and prepare, you have an advantage over your competitors.
Denis Failly's insight:

How to solve the paradox between the demand of short content for one and the advocacy (in this post) for other to create long contents ?

Elsewhere SEO constraints remain

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The Problem With Content

The Problem With Content | Beyond Marketing | Scoop.it

Producing content actually requires some work. Producing lots of content requires even more work and, well, let’s not event talk about the work required to consistently product high quality content.

But here’s the semi ironic thing. The problem with content is not that you don’t have enough, it’s that you have too much. In an attempt to feed the content beast many marketers have lost focus on the narrative of who they are, why they do what they do and why their customers are attracted to their brands.

 

 

Denis Failly's insight:

Too many contents doesn't have to make you forget your objectives

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Online Communities for B2B Lead Generation: A Guide for B2B Marketers

Online Communities for B2B Lead Generation: A Guide for B2B Marketers | Beyond Marketing | Scoop.it
With an increasing amount of time being spent online in communities and the subsequesnt uptake of community building activities in the B2B world, now is the
Denis Failly's insight:

Communities remain a "packaging" without high quality contents

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Want More Leads? How to Create Digital Content for Your Squeeze Page

Want More Leads? How to Create Digital Content for Your Squeeze Page | Beyond Marketing | Scoop.it
Squeeze pages are kind of a big deal for lead gen, they are designed to do one thing and one thing only, capture a name and email address.
Denis Failly's insight:

You have a landing page good ? But what are your contents ?

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In the Multiscreen World, Context Is King

It's how, when, and why people use their devices that should matter, not the devices themselves.
Denis Failly's insight:

It's less a question of devices than context

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Tips from Top SlideShare Content Marketers

Tips from Top SlideShare Content Marketers | Beyond Marketing | Scoop.it
Learn how top marketers from HubSpot, Tourism Australia and Dell use SlideShare for both written and visual content distribution and social promotion.
Denis Failly's insight:

with 60 million monthly visitors, it’s one of the top 200 most visited sites in the world.

- 3 Slidshare presentations in this post

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How to Create Content That Converts

How to Create Content That Converts | Beyond Marketing | Scoop.it

Last time, we talked about content marketing strategy. Specifically, a 7-step framework that mapped out who you want to reach and what business objectives you want to meet.

That strategy is centered around authority. In this sense, authority means becoming the likeable subject matter expert and thought leader who people listen to, and Google loves.

Based on that, many people still wonder: what kind of content should I create to execute on my strategy? What parameters do I have when sitting down to actually create that content?

From our agile approach to content marketing, you’re creating content that your intended audience responds best to. But even then, you can’t forget what you’re ultimately trying to do – sell your products and services.

Content creation alone is not enough, no matter how much people like it. In other words, you need to create content that works as marketing.

 

 

Denis Failly's insight:


- The 5C Approach to Content Creation
- How to Shape the Story that People Tell About You
- Why You Need an Enemy, and How to Find the Right One
- The Secret to True Jedi Marketing Tricks
- What Apple and Subway Can Teach You About Effective Content
- How to Be a Heroic Content Marketer

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Content Marketing Forecast for 2014 [Infographic]

Content Marketing Forecast for 2014 [Infographic] | Beyond Marketing | Scoop.it

What is the first thing consumers do when they come across an advertisement or if they come to know about a particular product through a friend? Yes, they look for more information online. To get the best information they read about the product on a company’s website, watch videos related to that product, read reviews of others and finally they arrive at a purchase decision. In this whole process, consumers go through content like blogs, articles, reports, etc. on different social media platforms

Denis Failly's insight:

So what are you waiting for ?

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3 Strategies to Make Big Content Work for Your Brand

3 Strategies to Make Big Content Work for Your Brand | Beyond Marketing | Scoop.it
"Big Content", also known as content that requires significant time and resources, is all the rage today.
Denis Failly's insight:

3 marketers interviewed, who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content

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The Future of Content Marketing on the Search & Social

The Future of Content Marketing on the Search & Social | Beyond Marketing | Scoop.it
TopRank Online Marketing's Lee Odden's presentation The Future of Content Marketing on the Search & Social Web at Content Marketing World 2013
Denis Failly's insight:

the Future of Content is visual, real-time, mobile, human, collaborative, cross-platform, multi-channel, social & optimized

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Don't Let Paper Paradigms Drive Your Digital Strategy

Don't Let Paper Paradigms Drive Your Digital Strategy | Beyond Marketing | Scoop.it

 

The web isn't print.

The way we publish on the web — our process and workflow — is mostly derived from what we know about putting ink on paper. Which makes sense, because for most of human history, print was all we had. In a world of connected devices, we need to publish digital content onto all kinds of different devices, screen sizes, and form factors. Right now, our challenge is dealing with PCs, smartphones, and tablets. Tomorrow, who knows where our content will need to go? As we adapt to a world of connected devices, the way we think about our content publishing process and workflow must adapt too.

The page is dead.

 

Denis Failly's insight:

The page is dead, long live the chunk

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Beyond Lead Generation: How to Use Content for ...

Beyond Lead Generation: How to Use Content for ... | Beyond Marketing | Scoop.it
Content marketing is more than just lead generation. Learn how to use content for all stages of your funnel.
Denis Failly's insight:

Great content is for multiple purposes : lead generation, SEO, traffic, nurturing, and retention

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How Do I Gather Lead Intelligence for Marketing Automation?

How Do I Gather Lead Intelligence for Marketing Automation? | Beyond Marketing | Scoop.it

A few weeks ago, I mentioned persona-based lead scoring was the most valuable part of any marketing automation strategy. But this brought up a good question: How do you gather this essential lead intelligence for automation? The answer is simple: create high-quality content.

Denis Failly's insight:

You can be equipped with the best Marketing automation solution, if you have not high quality contents to inject in the pipe, it's useless

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Emergency! Don’t Let Your Content Flatline (Infographic) | Business 2 Community

Emergency! Don’t Let Your Content Flatline (Infographic) | Business 2 Community | Beyond Marketing | Scoop.it
Over the past 13 years, the average attention span of a human being has dropped from 12 to 8 seconds. A drop of 4 seconds may not sound like a lot, but when the
Denis Failly's insight:

Why you need to build short contents. But the risk of the famous  "Keep it simple be stupid" is it alawys desirable ?

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How To Easily Produce Multimedia Content: A Behind The Scenes Step-By-Step Guide

How To Easily Produce Multimedia Content: A Behind The Scenes Step-By-Step Guide | Beyond Marketing | Scoop.it
Antoine Bonicalzi details an easy process that can help you produce content for your online marketing strategy through the use of various multimedia.
Denis Failly's insight:

Simple tips to begin creation of contents

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How to measure content marketing conversions using Google Analytics

How to measure content marketing conversions using Google Analytics | Beyond Marketing | Scoop.it
Content marketing is well-known for generating a multitude of benefits, including increased traffic, enhanced brand awareness and better search engine rankings.
Denis Failly's insight:

An usefull "how to"

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The Creative Content Marketing Bar is Higher. Can You Reach It?

The Creative Content Marketing Bar is Higher. Can You Reach It? | Beyond Marketing | Scoop.it
The increasing popularity of the visual web as evidenced by the growth of sites like Pinterest and Instagram along with the recent updates to the Facebook News
Denis Failly's insight:

"“Great Content Isn’t Great Until it’s Discovered, Consumed and Shared”

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The changing face of narrative in content marketing and campaigns

The importance of content marketing in a world inundated with data is becoming increasing apparent. In fact, if you aren't doing it, the money and time spent on what you are producing is frankly a waste.
Denis Failly's insight:

"...what about story and the future of narrative? We looked back at a couple of the videos from our recent JUMP conference that highlighted the importance of story and looking at new ways to create it."

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Contentextual Drift: The Content Industry Needs a Dose of Reality

Contentextual Drift: The Content Industry Needs a Dose of Reality | Beyond Marketing | Scoop.it
Why is content marketing experiencing a backlash? Because there’s too much content out there, and too much of it is about content itself, argues Spafax Content Director Arjun Basu.
Denis Failly's insight:
To complete and enlarge, and if you understood French, you can read my post :
Tyrannie de la visibilité, "fatigue" mémétique et limites du "keep it simple be stupid"
http://entretiens-du-futur.blogspirit.com/archive/2013/02/21/tyrannie-de-la-visibilite-fatigue-memetique-et-limites-du-ke.html
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