Beyond Marketing
Follow
Find tag "Complexity"
9.9K views | +0 today
Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
Your new post is loading...
Your new post is loading...
Scooped by Denis Failly
Scoop.it!

How Drucker Thought About Complexity

How Drucker Thought About Complexity | Beyond Marketing | Scoop.it
In the forces driving our age of discontinuity, he saw the need for management to change.
Denis Failly's insight:

"we must re-examine the basic assumptions that drove our business success in the past, starting with the most basic question of all: why do we even come together in institutions such as firms? Almost 80 years ago, Ronald Coase won the Nobel Prize in Economics for an essaythat suggested that we do this for the sake of scalable efficiency — it costs less to coordinate activity within a firm than across independent entities. At the time, this was a remarkably accurate description of the rationale driving the emergence of large corporations around the world.

But times have changed. As the complexity of our environment increases, we need to step back and reassess this rationale. The cost and difficulty of coordinating activities across entities, on a global scale, is far lower now. The pace of change is accelerating and the degree of uncertainty increasing. Perhaps a new rationale will be required to drive institutional success in the future. Perhaps we need to move from a rationale of scalable efficiency to one of scalable learning — designing institutions and architectures of relationships across institutions that help all participants to learn faster as more participants join."

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Agile marketing for a world of constant change

Agile marketing for a world of constant change | Beyond Marketing | Scoop.it

Given the tremendous disruption in marketing and business today, I truly believe that embracing an agile approach to marketing management may be the single most valuable decision an organization can make.

Here’s my slide deck, along with an essay version of my talk, that explains agile marketing and why you should seriously consider adopting it:

Denis Failly's insight:

Marketing used to be complicated. Now it is complex.

The fragmented social media landscape is complex. The dynamic marketing technology landscape is complex. The interrelationships between connected customers are complex. There are causes and effects here, but they are entangled together in wondrously unfathomable ways.

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

How Does Your Company Want to Approach Uncertainty?

We really can’t be certain of anything; not just in relation to our companies but in our personal lives as well.  We talk about the future of work and collaboration but the truth is who knows what will happen.  We can look at trends and make reasonable predictions based on the information we have available to us today but that’s far from true certainty.  In fact the only thing that we can be sure of is uncertainty.  We don’t know what tomorrow will bring and we don’t know what will happen to our companies in the short or the long term; we just don’t.  So if we know that the only thing we can be certain of is uncertainty, how do we go about facing that and mitigating that?

Denis Failly's insight:

Nothing is more constant than change nothing is more certain than uncertainty

more...
No comment yet.