Beyond Marketing
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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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Transformation in digital marketing: five ways to work

It is not so much a revolution but a rapid evolution and transformation.

The growth of digital media, the convergence of paid, owned and earned media practices and the rapid growth and adoption of mobile and video have fueled change in the way we work in 2013.

 

 

Denis Failly's insight:

Be prepared to adapt, align, structure and optimise if you really want to transform the way you work.

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In marketing the constant is change

In marketing the constant is change | Beyond Marketing | Scoop.it
Change? In marketing the constant is change. He who does not keep up become irrelevant. Here are some tips for managing the change constant.
Denis Failly's insight:

Do you know that most business leaders don’t read anything more than their local newspaper? Happily my scoop it, Beyond marketing is here to light them ;-) I'm kidding

 

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