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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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Consumer Disruption: How Technology is Reshaping Human Behavior and...

The broad adoption of mobile and social technologies are just elementary steps in a world where the lines that separate digital from physical worlds are increasingly blurred

Denis Failly's insight:

Blurred borders between digital and physical words: towards Pervasive Environments

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Why People Buy And Don't Buy

Why People Buy And Don't Buy | Beyond Marketing | Scoop.it

Why people buy is not the same as why people don’t buy. For brand marketers, it’s a difference that matters more than ever.

Denis Failly's insight:

If you would focus on Why consumers don't buy rather only why they buy; it's little like in the surveys where we focus more on consumer satisfaction than dissatisfaction (where the problems are...)

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Social Media Consumers and Marketers Grow Apart

Social Media Consumers and Marketers Grow Apart | Beyond Marketing | Scoop.it
The majority of marketing studies tend to focus on either the consumer or producer side of the equation, essentially only telling half of the story.
Denis Failly's insight:

1) there is an overwhelming amount of consumer data to analyze and parse out, and 2) consumers are expecting more out of brands- including personalized, on-demand marketing and always-on customer service; this puts ever more pressure on marketers to use the data at their disposal to continually redefine their understanding of what the user wants in order to enhance the user experience. This is especially relevant because, if we take as a given that the consumer is king, then any gap between consumer and business perception of marketing effectiveness must be viewed as a loss for business.

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Social media : Consumers vs Marketers

New research shows brands and consumers are disconnected when it comes to social media marketing...

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