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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
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What is Customer Experience? [Infographic]

What is Customer Experience? [Infographic] | Beyond Marketing | Scoop.it

CEM or customer experience management is the line of business where we organize and manage the customer service actions and business operations to enhance the customer’s perception of their interaction with the organization.

This infographic by CustVox, now owned by SandSIV, reminds us of ”what is the customer experience?” and is a great starting place for organizations wanting to increase their focus on developing customer relationships and is also a great refresher for those with programs already in place to measure their actions and the results of their customer experience efforts.

Denis Failly's insight:

CEM goes beyond CRM that is too much company centric, think before in term of interaction and not transaction

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B2B Customer Experience Management: 6 Success Factors for World-Class Performance

Denis Failly's insight:

Relation between business results and Customer Experience Management (CEM)

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