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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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10 B2B Content Marketing Tips

10 B2B Content Marketing Tips | Beyond Marketing | Scoop.it
Every B2B company today realizes that content marketing is an integral part of their demand generation and marketing strategy.
Denis Failly's insight:

15-60-25 rule :  Only 15% of the leads you engage with qualify as “right-time-right-place”—so they may choose to buy based on their strong inclination.  60% of leads fall within the nurturing phase—so these will get filtered through your sales funnel. 25% are not interested at all.

 

You will find 10 quick tips to simplify your B2B content and make it shareable, make it compelling, make it sell and make it stick...

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5 Steps to Effective B2B Social Media Lead Generation

5 Steps to Effective B2B Social Media Lead Generation | Beyond Marketing | Scoop.it

Over 1,200 people registered for our B2B social media webinar yesterday featuring Lauren Vaccarello, Senior Director of Digital at Salesforce.com. She started the webinar with the words, “There’s a weird thing called the internet and everyone uses it.”

Denis Failly's insight:

Some Classical Steps in LeadGen

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B2Bs Can Be Social Too

B2Bs Can Be Social Too | Beyond Marketing | Scoop.it
Using social media to enhance marketing isn’t just for consumer marketing companies like Coca-Cola, Netflix and Starbucks. Marketers in B2B companies are finding strategic benefits from using social media too.
Denis Failly's insight:

Potential of social media for B2B marketing

The ability to develop an information-based approach to business-to-business brandingManaging buyer-seller relationshipsFacilitating trusting relationships between buyers and sellersCreation of a market driving brand strategy (that is, not just responding to market trends, but helping to create them)
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83 B2B Social Media Blog Post Ideas | Social Media B2B

83 B2B Social Media Blog Post Ideas | Social Media B2B | Beyond Marketing | Scoop.it

Everyone is busy with other things in their work lives and personal lives, but the core of any social media program for B2B companies has to be creating great content on a blog. While this really needs to be a prime focus of you or your team, sometimes it just gets hard to publish that next blog post. Remember that you are creating this content to help your customers and prospects learn something or think about something in a different way. You also need to make sure you are converting this traffic with a call to action.

Whether it’s a shortage of time or ideas, here is a list of curated posts to jumpstart that next post (see what I did there?).

 

 

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5 Buyer Behaviors Reshaping B2B Marketing

One thing we can count on is by the time you have finished reading this buying behavior may have been altered one again.  Changes in buyer behaviors continue unabated.  This is making it difficult for marketing and sales leaders to plan the right mix of strategies and tactics resulting in a winning formula.

Denis Failly's insight:

-Collaboration
-Co-Creation
-Less Content but Smart content
-One to One
-More Than Insight
-Adaptive and Agile Marketing

 

 

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4 Lies B2B Business Owners Shouldn’t Believe About Inbound Marketing

4 Lies B2B Business Owners Shouldn’t Believe About Inbound Marketing | Beyond Marketing | Scoop.it

If you’re like most business owners, you’ve probably heard some occasional chatter about marketing trends: social media, content marketing, SEO and other hot topics. You may have read up on some of these trends circulating, but you question which are passing fads and which will truly impact your company. We’ve spoken to many business owners who communicate hesitations about adopting inbound marketing practices. Most of them struggle to establish the truth hidden in the multitude of eager over-promises and conflicting opinions. Among these protests to adopting an inbound marketing strategy, 4 lies surface again and again."

Denis Failly's insight:

For the uncredulous

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The Power of Positioning in B2B Content Strategy

Brand positioning is becoming critical as more B2B marketers turn to content marketing across a range of channels to cultivate standoffish, self-service buyers. Your corporate positioning should be used as the backbone for your content strategy.
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Leveraging Social CRM for B2B Salespeople:10 Steps to Engagement

Leveraging Social CRM for B2B Salespeople:10 Steps to Engagement | Beyond Marketing | Scoop.it
Leveraging Social CRM for B2B Salespeople: B2B sales is all about relationships. How can we leverage Social CRM to discover, initiate, and nurture relationships?
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