Beyond Marketing
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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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Are You Marketing to the Right Audience?

Are You Marketing to the Right Audience? | Beyond Marketing | Scoop.it

Social media and marketing automation technology make it easy to grow your marketing reach, but don’t always make it easy to target the right audience. Our Our customers are out there everywhere, but knowing exactly where isn’t yet a perfect art. A few practices, however, can help you understand your customers"

Denis Failly's insight:

"Is it better to promote broadly targeting campaigns or highly targeted campaigns ?"

 

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Trafics d’audience

Trafics d’audience | Beyond Marketing | Scoop.it
Le nouveau dispositif de Médiamétrie pour évaluer les sites de presse met en évidence les filouteries de certains d'entre eux pour gonfler artificiellement leur audience. Donc pour attirer à eux des budgets publicitaires.
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Tapping the Power of Modern Scoring

A 5 to 10 percent response rate sounds great in a world overrun with interruptive advertising clutter. That is, until you realize that 90 to 95 percent of the audience found the content irrelevant...

 

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