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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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The Customer Journey to Online Purchase

The Customer Journey to Online Purchase | Beyond Marketing | Scoop.it

The Customer Journey to Online Purchase: an interactive (simulator) infographic that explores typical customer behavior to improve marketing programs.

Denis Failly's insight:

Play with the interface, of path to purchase, you can change / cross, the country and Industries

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How to Measure the ROI of Your Marketing Programs

How to Measure the ROI of Your Marketing Programs | Beyond Marketing | Scoop.it

Measuring the contribution that a given marketing program has on revenue and profits is the holy grail of marketing measurement. As a result, perhaps the most common question marketers ask is, “did this program (this tradeshow, this email blast…) deliver a return on our investment (ROI)?”

This blog post is all about how marketers can answer this challenging question – and build a sensible framework for measuring the effectiveness of their decisions.

 

 

 

Denis Failly's insight:

The problem of attribution  is widely dealt with

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Outdated Models of Attribution Explained By A Doorman

Outdated Models of Attribution Explained By A Doorman | Beyond Marketing | Scoop.it
As everyone in the marketing world knows, attribution is one of the hot topics for 2013. Our friends at RhinoFish Media, a PPC consulting firm, have written a
Denis Failly's insight:

how appearances can sometimes mislead.

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