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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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Pundits: Stop Sounding Ignorant About Data

The current surge of enthusiasm around big data has produced a predictable backlash. Some of it, like Gary Marcus's New Yorker post "Steamrolled by Big Data,"is insightful and well-reasoned (even though I have my quibbles with some of his points). This is not surprising, since he's a neuroscientist as well as a writer, and so quite comfortable with data.

Unfortunately, some other prominent commentators clearly aren't. David Brooks has taken up big data in his New York Times column recently, and literary lion Leon Wieseltier posted last month in The New Republic about "What Big Data Will Never Explain." Now, these guys are entitled to write about what whatever they like, but if they want to be taken seriously when discussing data they really should stop the kinds of elementary mistakes they've been making so far. Their errors of understanding and fact weaken their credibility and turn off quantitatively adept readers.

So as a public service here's a short list, written for non-quant-jock pundits, of things to keep in mind always when writing about data and its uses.t

 

 

Denis Failly's insight:

That sound like a warning : Human vs Algorithm

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The Algorithm: Idiom of Modern Science

The Algorithm: Idiom of Modern Science | Beyond Marketing | Scoop.it

"...Truth be told, the 1776 of computing is not quite upon us. If the Algorithm is the New World, we are still building the landing dock at Plymouth Rock. Until we chart out the vast expanses of the algorithmic frontier, the P vs NP mystery is likely to remain just that. Only when the Algorithm becomes not just a body but a way of thinking, the young sciences of the new century will cease to be the hapless nails that the hammer of old math keeps hitting with maniacal glee.

One thing is certain. Moore's Law has put computing on the map: the Algorithm will now unleash its true potential. That's one prediction Lord Kelvin never made, so you may safely trust the future to be kind to it."

 


Via Pierre Levy
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Pierre Levy's comment, October 19, 2012 2:40 PM
Excellent choix, Yolande!
Klaus Meschede's comment, December 27, 2012 12:43 PM
uff, not for beginners :-)
Pierre Levy's comment, December 27, 2012 12:47 PM
Maybe but you can actually learn by reading it!
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Human Social Media – Because Software Is Not Social

Human Social Media – Because Software Is Not Social | Beyond Marketing | Scoop.it

We hear all the time how social mediaallows us to put a human face on our business, but I’d venture to say that many brands are stuck on what that really means to their organization. It’s great advice for talking points or to sound really smart when you’re talking to your higher ups, but what does “human business” really mean for your brand? What is it going to get you?

 

 

Denis Failly's insight:

It's really a general problem for the future,  to favored the plateform, the algorithm (marketing software, Big Data...) to the detriment of human (HtoH : Human To Human)

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