Beyond Marketing
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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
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Improving Strategic Implementation with Agile Methodologies

Improving Strategic Implementation with Agile Methodologies | Beyond Marketing | Scoop.it

Software engineers use agile methodologies in order to deliver usable “chunks” of software more quickly and adapt to changing needs in an iterative process. This is in contrast to the more traditional waterfall method where requirements are established at the beginning, development occurs in one stream and a complete product is delivered at the end.

oftware engineers use agile methodologies in order to deliver usable “chunks” of software more quickly and adapt to changing needs in an iterative process. This is in contrast to the more traditional waterfall method where requirements are established at the beginning, development occurs in one stream and a complete product is delivered at the end.
Read more at http://www.business2community.com/strategy/improving-strategic-implementation-agile-methodologies-0717370#I1MzgYcAXKBRXGPX.99
Denis Failly's insight:

The traditional waterfall method is always the most used in Firms.

But beyond the Agility methodology, I think that also take place in the head, the mean you comtemplate the problematic, the project, the events and phenomenon. Getting the Agility tools is not sufficient if you aren't impregnated in your mind

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Agile Marketing Series: The Complementary Opposite Nature of Marketing and Innovation

“Business has only two functions—marketing and innovation.” I have heard this quotation attributed to Peter Drucker, a.k.a. “the father of business
Denis Failly's insight:

Innovation and Marketing a complementary combination to be really Agile

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Debunking 3 myths of agile marketing

Debunking 3 myths of agile marketing | Beyond Marketing | Scoop.it
Denis Failly's insight:

In a context of rapidly shifting market conditions and “fast adaptation (agility) , the annual planning routine seems off games.


Myth #1: Agile is about doing things quick and dirty.
Myth #2: Agile doesn’t enforce consistency in what’s produced.
Myth #3: Agile doesn’t support a long-term vision.

 

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McKinsey: What Can Business Learn From the Software Industry ?

In a recent article (“Competing in a digital world”) on the McKinsey website, authors Sarrazin and Sikes identify 4 lessons that they believe business in general could and should learn from the software industry. It’s an interesting perspective, and indicative of the pervasive role that software is playing in value creationacross a growing range of businesses and industries.

As they point out, software underpins nearly every function in industry. It’s no longer the preserve of the data centre. And it’s leading to entirely new offerings, options and delivery models, facilitating collaboration and driving innovation – and changing the face of competition.

 

Denis Failly's insight:

the “4 lessons” identified by McKinsey to transform the organization businesses :

- The shift from products to platforms
- Accelerating revenue through new business models
- Shortening cycle times through co-creation
- Organisational agility

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