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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
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B2B Buyer Persona: Understanding How to Think About B2B Buyers?

B2B Buyer Persona: Understanding How to Think About B2B Buyers? | Beyond Marketing | Scoop.it
This post explains the differences between B2B and B2C buyers and walks you through a model for identifying B2B buyer personas within your target segment.
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B2B Marketing: Combining Online & Offline Buyer Behavior

B2B Marketing: Combining Online & Offline Buyer Behavior | Beyond Marketing | Scoop.it
In order to motivate B2B buyer behavior, you have to understand your B2B buyer.
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