Simple Acquisition, Cleansing, and Enrichment of New Prospects | Beyond Marketing | Scoop.it

The goal of the marketing department is to generate interest in a product or service while capturing enough potential prospects that sales are generated.

In today’s rapidly advancing world, data overload is a reality for B2B marketers. Without some sort of machine in place to efficiently harvest new prospects into their marketing databases, you end up with wasted opportunities, unrealized goals, and potential business failure.