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Beyond Content Marketing
The intersection of Content Marketing, Social Media & SEO
Curated by startupaddict
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Google’s 200 Ranking Factors: The Complete List

Google’s 200 Ranking Factors: The Complete List | Beyond Content Marketing | Scoop.it
A list of Google’s 200 ranking factors. Here you’ll learn the best guess of the ranking signals Google uses to rank pages and sites.
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7 Key Habits of Super Networkers

7 Key Habits of Super Networkers | Beyond Content Marketing | Scoop.it

Business owners who do not see the value in becoming great networkers, are doing their business no favours, as the ability to effectively network is one of the greatest assets that a business owner can bring to their business.

 

Effective networking takes hard work and persistence, but the benefits to a business whose owner or managers have strong networking skills, are immense and should not be under-estimated.

 

This excellent article, suggests that one of the strong benefits of networking is uncovering incredible opportunities for your business to exploit, and it suggests seven habits you should adopt to become a super networker.

 


Via Daniel Watson
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Audrey's comment, November 6, 2012 9:19 AM
I would like to read the whole of this article as it may be helpful for me. audrey@homeschoolsource.co.uk
Fernanda Grimaldi's comment, November 6, 2012 9:51 AM
Audrey I sent you an e mail with the link to the article.
Rescooped by startupaddict from Internet Marketing Strategy 2.0
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Facebook Engagement: 14 Areas To Work On To Engage More FB Fan Page Readers Before Spending To Promote Your Posts

Facebook Engagement: 14 Areas To Work On To Engage More FB Fan Page Readers Before Spending To Promote Your Posts | Beyond Content Marketing | Scoop.it


Robin Good: If you are wondering why engagement on your Facebook page is so hard to come, with few questions and comments sparking up your page, here is a number of good questions to ask yourself, before buying into Promoting your posts which is what Facebook is trying to get you to do.

 

“How do I get my Facebook fans to participate more on our page?”

 

Motivating fans to like, comment on, and share your posts not only strengthens your bond with existing fans but also helps get you in front of a new and bigger audience: their friends. If no one’s talking to you on Facebook, it’s hard to know if your social media marketing efforts are going anywhere — and it’s definitely not much fun.

 

The key reasons for our failure on this front is generally a lack of creativity and perseverance on our end to utilize the right ingredients that spark engagement for our readers. A few little changes can make all of the difference in the world.

 

Useful read and reminder of what to look at. 7/10

 

Full article: http://marketingland.com/14-reasons-no-one-talks-to-you-on-facebook-13660






Via Robin Good
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Sensible Social Media Checklist For Businesses #infographic

Sensible Social Media Checklist For Businesses #infographic | Beyond Content Marketing | Scoop.it
Sensible Social Media Checklist For Businesses #infographic Social media technologies take on many different forms (RT @BerriePelser: Sensible Social Media Checklist For Businesses #infographic : http://t.co/gpKklyPs...
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How To Design a Graphic HTML Newsletter

How To Design a Graphic HTML Newsletter | Beyond Content Marketing | Scoop.it

Robin Good: If you are looking for good advice, basic technical and design tips and a good bunch of nice examples of how you coud design your own newsletter, this is a good tutorial to check out. 

 

It includes good tips, advice on use of tables, CSS and images, as well as how to avoid ending up in the spam folder plus an extensive graphic newsletter showcase.

 

Useful. 7/10

 

Full tutorial: http://www.hongkiat.com/blog/design-perfect-newsletter/ ;


Via Robin Good
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Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day

Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day | Beyond Content Marketing | Scoop.it

The classic sales funnel has long been used to describe website development strategy.

 

However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.

 

It’s not as simple as writing lots of blog posts every day and distributing them on social channels.

 

In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion.

 

In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure.

 

Read more: http://bit.ly/MjFpfA


Via Martin Gysler
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Martin (Marty) Smith's comment, April 29, 2013 7:27 PM
Segments are usually FINANCIAL measures such as VIPs or "multi-buyers". Segments is one way to quantify groups within your marketing. Personas are another. Personas identify archetypes and group characteristics (instead of financial segments). Personas help develop creative segments make sure you make money.
Ken Morrison's comment, April 29, 2013 8:12 PM
Hi Marty. I temporarily forgot that our comments showed up on your wall as well. Yes, I was endorsing you to a business student because your posts can add fresh insight in many of her buisness courses. Thanks Marty for all of your great scoops and true curation.
Martin (Marty) Smith's comment, April 29, 2013 8:13 PM
LOL, no worries Ken and next time I get to go hiking too :). Marty
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Landing Pages: A Selection of 25 Best Practices [Infographic]

Landing Pages: A Selection of 25 Best Practices [Infographic] | Beyond Content Marketing | Scoop.it


Robin Good: To create an effective landing page you need to pay attention to a lot of critical factors. From the layout and positioning of the graphic and text elements on it, to the language and communication style to use.

 

Frequent mistakes include wanting to include too much stuff, providing too many links going off into different directions and not paying enough attention to small details which can make or break your credibility and reputation on the web.

 

Excerpted from the original article:

 

"If you are searching for conversion-focused landing page best practices, then look no further than our latest infographic.

 

We’ve highlighted twenty-five tips you can incorporate into your landing page optimization strategy immediately.

 

From creating targeted, cohesive campaigns to testing strategies that get results - this infographic covers it all."

 

Click here to view the full version: http://bit.ly/PKdPkv

 

Thanks to Agostino Caniato for uncovering it. 

 


Via Agostino Caniato, Robin Good
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Kindle Publishing | Startup Addict

Kindle Publishing | Startup Addict | Beyond Content Marketing | Scoop.it

Make Money with Kindle Publishing

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I Sold Two Startups For $150 Million, And Here's How I Did It

I Sold Two Startups For $150 Million, And Here's How I Did It | Beyond Content Marketing | Scoop.it
Last year, Chris Dixon sold a startup he founded, Hunch, to eBay for $80 million.


A couple years before that, he sold another startup he founded, SiteAdvisor, to McAfee for a rumored price of $75 million.

 


Via Justin Jones
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Understanding Where Your Content Fits into the Purchasing Cycle [INFOGRAPHIC] | iStrategy Blog

Does your content marketing strategy inspire, educate, entertain and ultimately convince your customers to buy? Here's a breakdown...
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Content Marketing is Now Visual – Are You Ready?

Content Marketing is Now Visual – Are You Ready? | Beyond Content Marketing | Scoop.it
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Conversion Optimization Guide Infographic

Conversion Optimization Guide Infographic | Beyond Content Marketing | Scoop.it
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