"In many cases you have an executive team that's so sure about company strategy, but then you go inside the organization and find that nobody else has a clue,"
A strategic conversation based on 4 elements:
Intimacy is about leadership. Interactivity is about channels. Inclusion is about content. Intentionality is about goals, vision, and the strategy of getting things done.
Via Sabrina Murphy, Roy Sheneman, PhD