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Rescooped by Geo George from #B2BTalks - B2B Digital Marketing Lead Generation
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Experts outline key brand marketing trends in 2014 - The Guardian (blog)

Experts outline key brand marketing trends in 2014 - The Guardian (blog) | Bettermarketer | Scoop.it
The Guardian (blog)
Experts outline key brand marketing trends in 2014
The Guardian (blog)
Real-time marketing aided by location-based advertising: although the term is overly hyped, the digital marketing industry has yet to grasp or defined the use.

Via Kfir Pravda
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Kfir Pravda's curator insight, November 28, 2013 8:24 AM

2014 is around the corner - some interesting insights here. #B2BTalks

Scooped by Geo George
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Analysis: Is dynamic pricing about to take off in retail? - Retail Week

Analysis: Is dynamic pricing about to take off in retail? - Retail Week | Bettermarketer | Scoop.it
Analysis: Is dynamic pricing about to take off in retail?
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Rescooped by Geo George from Digital-News on Scoop.it today
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Who Do You Bookmark? Building Loyalty on the Web - Business 2 Community

Who Do You Bookmark? Building Loyalty on the Web - Business 2 Community | Bettermarketer | Scoop.it
Who Do You Bookmark? Building Loyalty on the Web
Business 2 Community
The idea of brand loyalty is not a new one. It has been around for ages, but it's ...

Via Thomas Faltin
Geo George's insight:

insightful 

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Rescooped by Geo George from Transmedia: Storytelling for the Digital Age
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Games Are a Whole New Form of Storytelling

Games Are a Whole New Form of Storytelling | Bettermarketer | Scoop.it

Via The Digital Rocking Chair
Geo George's insight:

tried and tested route needs periodic lift to suit  omnichannel exp

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Maxine Horn's curator insight, November 29, 2013 8:06 AM

Learning by doing or through play has always been a successful method - today it's the same but in digital format and far more engaging - will it have better results than non digital story telling / teaching methods?

Mariale Peñalosa Arguijo's curator insight, November 29, 2013 10:01 AM

add your insight...

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Katie Chase's curator insight, December 5, 2013 5:28 AM

Storytelling for games seems difficult because the original author has to come up with so many alternative endings. Whoever is playing the game hears and sees a story that is uniquely theirs. This type of interaction really does set gaming apart from other types of media, such as television and film. I believe this is what attracts people to games. –Aellise Czupryna