Speaking to the “do not track issue” regarding the data of social network profiles, Erin Egan, Facebook’s chief privacy officer, said she wasn’t sure that a “do not track” browser setting accurately reflected a user’s wish to not to be tracked online, particularly in cases where companies such as Facebook tracked users to enable the very feature that customizes the user experience on the popular social network. Egan added, “For Facebook, we have social plugins. We don’t use that data for an advertising purpose — we use it to personalize the data on those pages.
===> ” Egan maintains that until the World Wide Web Consortium (W3C) sets an official standard, “it’s really hard for companies like us.” More browser platforms may push ahead with a standard of their own, implementing settings that will enable expanded user control to block cookies, such as Internet Explorer’s default do not track setting. <===
Via Gust MEES