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Better patient outcomes through technology
The intersection of health and technology, where cool tools and social media are used to improve patient outcomes
Curated by Robin Robinson
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Words to live by not only for brands,but for people! "It’s having an experience worth sharing that is consistent with your brand in the first place."

Words to live by not only for brands,but for people! "It’s having an experience worth sharing that is consistent with your brand in the first place." | Better patient outcomes through technology | Scoop.it

A great lesson in humility... I think this article touches the major problem of social media, too much blah blah and personal promotion and not enough real useful information for all. It's to each of us to finding the right ratio between the two... I have an idea about that, and you? [note mg]

 

Why brands have this endless fascination with social media is one of the more fascinating phenomena in business today--especially since many are missing the one key ingredient that, if ignored, will turn their most choreographed efforts into social media hell.

 

When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.

 

Every once in while, a certain business mania surfaces. As you saw in the video above, history is filled with these blips: The telephone. Radio. TV. The fax machine. The Internet. And now social media. Within social media, it splinters further--it seems like there’s always a shiny new network. Before Pinterest, there was Google Plus. Before Google Plus, well, you know the drill. And on and on.

 

Read more: http://bit.ly/xJdwb5


Via Martin Gysler
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John van den Brink's comment, March 16, 2012 3:41 PM
Martin, thank you for this one! Great weekend
Martin Gysler's comment, March 16, 2012 5:31 PM
I'm glad you like it John!
Rescooped by Robin Robinson from SOCIAL MEDIA, what we think about!
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10 Effective Ways To Use Social Media

10 Effective Ways To Use Social Media | Better patient outcomes through technology | Scoop.it

Social Media doesn’t have to be just about status updates, mobile check-ins and what you’re having for lunch. It’s definitely much more than the number of Fans or Followers you have.


Broadcasting can work when done in the right way, but engagement is better. Automation has benefits, but personal engagement is best. There are as many ways to use Social Media as there are Social Platforms. Here are 10 for you to try:

 

1. Collaboration

2. Customer Care

3. Product Research
4. Monitoring the Market

5. Build Authority

6. Events

7. Product Demos

8. Lead Generation

9. Target Marketing

10. Sell Products

 

Read more: http://bit.ly/y3xVU7


Via Martin Gysler
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6 Steps to a More Marketable LinkedIn Profile

6 Steps to a More Marketable LinkedIn Profile | Better patient outcomes through technology | Scoop.it

You are looking for new contacts and / or new business opportunities. LinkedIn is a good tool to achieve these goals. Here's an article that will give you some tips, how you can succeed in your step. [note mg]

 

Somewhere along the line you started treating it more like a resume. It's time to fix that.

 

Overall, LinkedIn is the best social media platform for entrepreneurs, business owners, and professionals. Unfortunately, your LinkedIn profile may not be helping you to create those connections.

 

So let’s tune yours up with six simple steps:

 

Step 1. Revisit your goals.

Step 2. Layer in your keywords.

Step 3. Strip out the clutter.

Step 4. Reintroduce your personality.

Step 5. Take a hard look at your profile photo.

Step 6. Get recommendations.

 

Read more: http://www.inc.com/jeff-haden/how-to-market-yourself-with-linkedin-profile-6-steps.html


Via Martin Gysler
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Social Media A to Z Series: M is for Measure and Monitor. What Really Matters

Social Media A to Z Series: M is for Measure and Monitor. What Really Matters | Better patient outcomes through technology | Scoop.it

So, you have put all this work into designing and preparing your site, page or group. You are feeling pretty good. You’ve got swag! Now what? It is important that you “shepherd” the growth of your “baby” to ensure that it develops in the direction you had hoped. You also want to ensure that you are making the right impression and presence in the social media arena. As a result, you do need to monitor what is being said and measure the results as it relates to your goals. So, what are your goals? Is it…


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