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Introducing the Sophisticated Marketer’s Guide to LinkedIn

Introducing the Sophisticated Marketer’s Guide to LinkedIn | Better Nonprofit Marketing | Scoop.it
Today’s successful marketers aren’t just good at one thing; they are multifaceted. They are a new breed of socially savvy practitioners grounded in timeless, Mad Men-era tactics as well as new, modern technologies.

Via Noland Hoshino
Ashley Pero's insight:

A good ebook on LinkedIn and how it can help you and your organization.

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Noland Hoshino's curator insight, January 24, 1:15 PM

Download our new eBook and learn:

Why your business needs to market on LinkedInHow to tap into LinkedIn’s powerful marketing solutions to drive your objectivesHow to expand the reach of your content marketing by sharing relevant and targeted content with the world’s professionalsHow to engage business professionals with rich display ads and highly-targeted text adsAnd much more!
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Rescooped by Ashley Pero from LinkedIn Marketing Strategy
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LinkedIn Tips for Nonprofit Board Members

I've had the honor of presenting to several nonprofit boards about how their members can leverage LinkedIn to support the causes they care about. Here's a versi

Via Noland Hoshino
Ashley Pero's insight:

Great, simple tips for nonprofit board members making the most of their LinkedIn presence to help the orgnaization.

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Noland Hoshino's curator insight, January 23, 2:12 PM

LinkedIn Tips for Nonprofit Board Members

Rescooped by Ashley Pero from Public Relations & Social Media Insight
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The New 4Ps of Marketing « Saatchi & Saatchi Asia Pacific

The New 4Ps of Marketing « Saatchi & Saatchi Asia Pacific | Better Nonprofit Marketing | Scoop.it

The 4Ps is a concept originally coined in the 1960s by E.J. McCarthy. In short, if you have the right Product, in the right Place, at the right Price, supported by the right Promotion, you will likely have the right marketing mix in place to be successful. It’s an idea that is still taught in many marketing classes and continues to have traction in certain marketing circles. However, in the Age of Now this model seems out of touch with the expectations of empowered consumers. In turn, we are seeing the traditional 4Ps give way to a new set: Purpose, Passion, Participation, and Profit...


Via Jeff Domansky
Ashley Pero's insight:

Great insights on marketing that might make the whole concept seem less foreign to nonprofits.

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Isidore Postmes's curator insight, December 28, 2013 2:10 AM

Een ander inzicht in het concept van de 4p's !

Miklos Szilagyi's curator insight, December 28, 2013 9:48 AM

Very interesting (and highly relevant to the helping professions such as coaching...) move from the original 4Ps of marketing (the right Product, in the right Place, at the right Price, supported by the right Promotion) to the new 4Ps:

Purpose (what your business stands for),

Passion (all about leveraging the power of your people to build your brand, see Empowerment...), 

Participation (companies are looking for partners with the same values whom they can work with to make a difference and further their reach)

Profit (self-explanatory...)

 

Now, this is not a gobbledygook, these are real elements and here also appears the unavoidable need for a passionate, involved, engaged, aligned and empowered staff... do you understand the importance of this? It is a free advertisement for the helping professions, guys...

Anthony M Turner's curator insight, January 2, 2:12 PM

this makes a lot of sense....

Rescooped by Ashley Pero from LinkedIn Marketing Strategy
Scoop.it!

Introducing the Sophisticated Marketer’s Guide to LinkedIn

Introducing the Sophisticated Marketer’s Guide to LinkedIn | Better Nonprofit Marketing | Scoop.it
Today’s successful marketers aren’t just good at one thing; they are multifaceted. They are a new breed of socially savvy practitioners grounded in timeless, Mad Men-era tactics as well as new, modern technologies.

Via Noland Hoshino
Ashley Pero's insight:

A good ebook on LinkedIn and how it can help you and your organization.

more...
Noland Hoshino's curator insight, January 24, 1:15 PM

Download our new eBook and learn:

Why your business needs to market on LinkedInHow to tap into LinkedIn’s powerful marketing solutions to drive your objectivesHow to expand the reach of your content marketing by sharing relevant and targeted content with the world’s professionalsHow to engage business professionals with rich display ads and highly-targeted text adsAnd much more!