Marketing Strategy - Business-to-business (B2B) marketers are growing more confident in their content marketing, according to a recent report published by MarketingProfs and the Content Marketing Institute.
The world’s top 100 brands have Instagram in focus, as social media analytics and reporting platform Simply Measured found in its latest study that 71 of the Interbrand 100 are on the Facebook-owned photo-sharing service, up from 40 in October...
This infographic from LeadPages, a landing page solution, provides some great insight into email marketing and SPAM statistics. Key to this infographic is how many legitimate emails wind up in the junk folder.
Some interesting findings from BlueKai’s study on data-driven marketing strategies. I thought it especially fascinating the movement of importance when it came to the most relevant cross-channel/cross-platform opportunities.
Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks like Facebook, Twitter and LinkedIn is a necessity these days for any business.