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better brand engagement
Making your brand socially engaging and market successful from the trenches.
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The Future Of Marketing Automation

The Future Of Marketing Automation | better brand engagement | Scoop.it
According to industry expert David Raab, almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software,..
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The Secret to Winning the Content Creation War - Jeffbullas's Blog

The Secret to Winning the Content Creation War - Jeffbullas's Blog | better brand engagement | Scoop.it
Brands know that content is your best marketing weapon of choice to rank high in Google. What is the secret to winning in the content creation arms race?
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The Role of PR in the Coming Content Marketing Collapse

The Role of PR in the Coming Content Marketing Collapse | better brand engagement | Scoop.it
SHIFT Communications dissects the role of PR in the coming content marketing collapse.
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5 Ways To Create Great Content Without Writing A Lot #NMX

5 Ways To Create Great Content Without Writing A Lot #NMX | better brand engagement | Scoop.it
We want to create engaging content but we don’t always feel like typing a lot. For some, it’s a constant struggle to get our thoughts on to paper (or in th
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4 Proofreading Tools To Help Your Content Marketing

4 Proofreading Tools To Help Your Content Marketing | better brand engagement | Scoop.it
With 91% of B2B marketers and 86% of B2C marketers using content marketing, having proofreading tools becomes essential. A growing business has to compete with many other company’s content and havi…
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50 Attributes of a Great Copywriter - Jeffbullas's Blog

50 Attributes of a Great Copywriter - Jeffbullas's Blog | better brand engagement | Scoop.it
Suppose you’re in the market to hire or become a great copywriter. What are the attributes of success? Here are 50 attributes of a great copywriter
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How to Cure Stage Fright: The Science Behind Public Speaking

How to Cure Stage Fright: The Science Behind Public Speaking | better brand engagement | Scoop.it
If you’re planning on presenting pretty much anything in your life, you’ll need to be able to effectively communicate your ideas in front of people.
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Why Responsive Email Design is More Important than Ever

Why Responsive Email Design is More Important than Ever | better brand engagement | Scoop.it
The numbers speak for themselves: 47% of emails are now opened on mobile devices, according to a study of over 250 million opens worldwide by email analytics providers Litmus.
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Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn – Social Media Stats 2014 [INFOGRAPHIC]

Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn – Social Media Stats 2014 [INFOGRAPHIC] | better brand engagement | Scoop.it
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Want SEO? Get Social

Want SEO? Get Social | better brand engagement | Scoop.it
Social media has not only created a completely new medium for discovering content, it is also transforming how the traditional information sources aka search engines, are delivering content to us.&nbs
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Tips to Create a Website That Both Google and Your Customers Love

Tips to Create a Website That Both Google and Your Customers Love | better brand engagement | Scoop.it
When creating and optimising a website there are two equally important parties to consider. Google decides where and when to show your site to web users searching for keywords, web searchers will t...
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The Last Goodbye: How To Shut Down A Failing Product - Smashing Magazine

The Last Goodbye: How To Shut Down A Failing Product - Smashing Magazine | better brand engagement | Scoop.it
Many of us will work on a failing product at some point in our careers. While some of these failures will follow the long, quiet realization that very few people use the product, other situations will require you to proactively stand up, admit that something is not working and take action.
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How B2B Tech Companies Market Products

How B2B Tech Companies Market Products | better brand engagement | Scoop.it
Marketing Strategy - Which tactics, channels, and content types do B2B technology companies use most to market products?
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30 Cheatsheets & Infographics For Digital Marketers

30 Cheatsheets & Infographics For Digital Marketers | better brand engagement | Scoop.it
A digital marketer works on many mediums or platforms such as social media, the Internet, television, billboards, radio and even SMS.
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How the Digitization of Everything Is Forcing CMOs and CIOs to Evolve

How the Digitization of Everything Is Forcing CMOs and CIOs to Evolve | better brand engagement | Scoop.it
We’ve talked in the first two posts about how the digitization of everything is disrupting marketing and changing the face of commerce. Organizations are having to change the way they operate, and tha
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How to Set Up Social Media Guidelines for Your Staff

How to Set Up Social Media Guidelines for Your Staff | better brand engagement | Scoop.it
Teddy Hunt shares 8 simple rules for creating social media guidelines for your organization.
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The Benefits of Quality Content and Genuine Social Engagement

The Benefits of Quality Content and Genuine Social Engagement | better brand engagement | Scoop.it
With every algorithm update, Google is making SEO more and more complex. The company has expressed its desire to improve the quality of their search results, filtering out spammers and content of lowe
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10 Online Tools for Creating Infographics and Charts

10 Online Tools for Creating Infographics and Charts | better brand engagement | Scoop.it
Consumers today are incredibly visual. Most would rather look at an image or chart than read an ...
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10 Body Language Tips Every Speaker Must Know (Infographic)

10 Body Language Tips Every Speaker Must Know (Infographic) | better brand engagement | Scoop.it
When delivering a presentation before an audience, our words aren't the only thing people pay attention to. Consider this advice for making better eye contact, staying calm and more.
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Post-Hummingbird Search: An (Almost) A-Z Glossary of Winning at SEO

Post-Hummingbird Search: An (Almost) A-Z Glossary of Winning at SEO | better brand engagement | Scoop.it
Learn what modern SEO looks like post-Hummingbird through the lens of this glossary of terms.
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Your Customers' Stories Improve Your Products—and Marketing

Your Customers' Stories Improve Your Products—and Marketing | better brand engagement | Scoop.it
Customer Relationships - Customer stories can be the inspiration behind product innovation and marketing campaigns. Here's why you need to understand your customer stories before you create products and services.
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Content Quality: The Essential Checklist - Heidi Cohen

Content Quality: The Essential Checklist - Heidi Cohen | better brand engagement | Scoop.it
What is content quality? To ensure that your content marketing makes the grade, here are 17 essential factors your content needs to have content quality.
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Infographic: Domain authority remains key for search engine results

Infographic: Domain authority remains key for search engine results | better brand engagement | Scoop.it
I think this is a fantastic way to bring some perspective to the importance of social media for search. What this company has done is to dissect SERPs to determine the minimum requirements to be included on any page. Why I think this may be important is that it shows that without Page Authority, no …
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8 Companies Totally Rocking Their LinkedIn Company Pages

8 Companies Totally Rocking Their LinkedIn Company Pages | better brand engagement | Scoop.it
Check out a sampling of companies -- B2B and B2C -- that are doing great work with their LinkedIn Company Pages.
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