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It’s a question almost as old as Facebook itself: Once people have “Liked” your Page, how do you keep them engaged? One way is by using the righ
A common myth is that if you’re good at what you do, your work will speak for itself. That's true only if is if someone is listening. It's imperative that you are singing music your target audience wants to hear and that you sing loud enough to be heard over all the other "noise". Content is king but don't overlook using images, videos, questions, calls to action and longer updates to increase engagement.
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Blog articles, short reports, reviews, tutorials, newsletters, are all examples of informative writing. Informative writing delivers a brief education on a topic by explaining how to do something, describing a process, a timeline or a sequence of events. Powerful informative writing skilfully hits the target by conveying essential facts and data in as few words as possible.
You can use your curated research as an engine for your messaging strategy. If you read 10 to 20 sources of news a day - using our tools this should take you no more than 30 minutes - and select 10-15 related articles to your topic - saving and organizing should take you no more than 30 minutes - and you do this for lets say 40 days you will have curated, tagged and organized between 400-600 articles that you can use as part of your content strategy.
Your writing focus can be easily lost when things you have yet to do are on your mind. Most often, there is no way to get those things out of your mind so you can concentrate on content creation unless you organize them and schedule them. Likewise your writing focus can also be easily lost if you get caught up in social networking unless you organize, create a schedule and stick to it.
There is a five step process for using the social web, which includes listening, assessing the conversation, engaging, measuring, and improving. Start small . . .
If you're a curator looking for some boundaries in what feels like the Wild West, here are five best practices to consider.