Better B2B Marketing
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Better B2B Marketing
B2B Marketing Strategy & Tactics. No hype. No fluff. Just stuff that works.
Curated by Ron Carson
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Break Out, Don’t Launch, Your Public Relations - Business 2 Community

Break Out, Don’t Launch, Your Public Relations - Business 2 Community | Better B2B Marketing | Scoop.it
Think about the market landscape while... http://t.co/mCJnvn2IuX #PublicRelations
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Email Client Market Share: Where People Opened in 2013

Email Client Market Share: Where People Opened in 2013 | Better B2B Marketing | Scoop.it
2013 was a big year for the email marketing world. Mobile opensfinally hit and surpassed the 50% mark, while... (#mobile rules email opens, esp. iPhone mail. But @apple #iCloud not even on the map.
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The Seven Deadly Dangers of B2B Inbound Marketing

The Seven Deadly Dangers of B2B Inbound Marketing | Better B2B Marketing | Scoop.it
If you seek B2B marketing treasures, then avoid these seven dangers that can leave your B2B inbound marketing dead in the water (RT @BBN_B2B: The Seven Deadly Dangers of #B2B Inbound Marketing http://t.co/OsHsmlkjji...
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Social Media’s Diminished Impact on Business: Video

Social Media’s Diminished Impact on Business: Video | Better B2B Marketing | Scoop.it
In "This Matters Now,” Scott Galloway, Marketing Professor at NYU Stern School of Business, discusses the effectiveness of advertising on social media and the blowback from lackluster returns.
Ron Carson's insight:

States what we all thought was happening anyway: Social media has minimal impact on revenue, but is an effective top of the funnel marketing channel IF followed up with ad retargeting.

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SOCIAL NEWS: 77 per cent of B2B marketers acquire customers via LinkedIn - B2B Marketing Online

SOCIAL NEWS: 77 per cent of B2B marketers acquire customers via LinkedIn - B2B Marketing Online | Better B2B Marketing | Scoop.it
B2B Marketing Online
SOCIAL NEWS: 77 per cent of B2B marketers acquire customers via LinkedIn
B2B Marketing Online
A whopping 77 per cent of B2B marketers say they have acquired a customer via LinkedIn, according to a new infographic by Wishpond.
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B2B Content Marketing: Lead Gen Is A Priority - Business 2 Community

B2B Content Marketing: Lead Gen Is A Priority - Business 2 Community | Better B2B Marketing | Scoop.it
Business 2 Community
B2B Content Marketing: Lead Gen Is A Priority
Business 2 Community
That's sales, that's marketing and, most importantly, that's the path to leads and revenue. And you do that by focusing on your customers.
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How to Tame Panda and Penguin with WPO | B2B Marketing Blog | Webbiquity

How to Tame Panda and Penguin with WPO | B2B Marketing Blog | Webbiquity | Better B2B Marketing | Scoop.it
Panda and Penguin make it tougher to rank, but not necessarily more difficult to be visible. That's why SEO will evolve into web presence optimization (WPO).
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Tom Pick's comment, April 18, 2013 12:04 PM
Thanks Ron! Glad you found this helpful.
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B2B vs. B2C Marketing: Top Objectives, Tactics, and Metrics

B2B vs. B2C Marketing: Top Objectives, Tactics, and Metrics | Better B2B Marketing | Scoop.it
Marketing Strategy - B2B and B2C marketers tend to have different marketing objectives for their businesses; not surprisingly, they also have different views on which marketing tactics are the most effective, according to ...
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SOCIAL MEDIA NEWS: Facebook buys Microsoft ... - B2B Marketing

Facebook has acquired Microsoft's online ad campaign management tool Atlas Advertiser Suite.
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Where marketing execs are spending all those tech dollars

Where marketing execs are spending all those tech dollars | Better B2B Marketing | Scoop.it
Gartner says marketing may spend more on tech than IT, but for what?
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Best Practices for Marketing and Sales Alignment

Best Practices for Marketing and Sales Alignment | Better B2B Marketing | Scoop.it
Pete Gracey discusses seven best practices for marketing and sales alignment and strategies for moving customers swiftly through the sales pipeline.
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B2B businesses to focus on their websites in 2013: report - Econsultancy (blog)

B2B businesses to focus on their websites in 2013: report - Econsultancy (blog) | Better B2B Marketing | Scoop.it
Econsultancy (blog) B2B businesses to focus on their websites in 2013: report Econsultancy (blog) That websites will be the greatest beneficiaries of increased B2B marketing investment in 2013 isn't all that surprising given that 93% of those BtoB...
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The Cost of Misaligned B2B Marketing - Business 2 Community

The Cost of Misaligned B2B Marketing - Business 2 Community | Better B2B Marketing | Scoop.it
The Cost of Misaligned B2B Marketing Business 2 Community The issue that comes up for me is that there are some alignment issues before we can even get to sales and marketing alignment that could have major implications for brands, if they took...
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2014 Marketing Technology Landscape - Market iT Marketing Relationnel

2014 Marketing Technology Landscape - Market iT Marketing Relationnel | Better B2B Marketing | Scoop.it
2014 Marketing Technology Landscape http://t.co/Yv1CbN3FnA
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How B2B companies talk past their customers | McKinsey & Company

How B2B companies talk past their customers | McKinsey & Company | Better B2B Marketing | Scoop.it
New research shows there’s a surprising gap between the brand messages that suppliers offer to customers and what their customers really want to know. A McKinsey Quarterly article.
Ron Carson's insight:

The disconnect they talk about is even more pronounced in lead generation.  Know Your Market. Reach Your Customers. Grow Your Business.  

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Three Steps to Aligning Channel Marketing

Three Steps to Aligning Channel Marketing | Better B2B Marketing | Scoop.it
Here are some suggestions on how vendors should cultivate the most beneficial working relationship with their channel partners.
Ron Carson's insight:

For channel marketers, AIDA provides a framework for categorizing a growing list of marketing platforms, tactics and activities at their disposal and for delegating marketing responsibilities between vendors and channel partners.


- See more at: http://www.channelinsider.com/careers/three-steps-to-aligning-channel-marketing.html#sthash.AteIcCxJ.dpuf

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Social Media Fails to Drive Sales for Fashion Brands. Now What?

Social Media Fails to Drive Sales for Fashion Brands. Now What? | Better B2B Marketing | Scoop.it
There was a time, namely the second half of 2011, when retailers thought Facebook and other social media channels would become major storefronts for them.
Ron Carson's insight:

The needs of B2B and B2C marketers converge: the need to understand attribution of marketing channels to customer acquistion and revenue generation. 

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The Most Effective B2B Lead Generation Methods - MarketingProfs.com (subscription)

The Most Effective B2B Lead Generation Methods - MarketingProfs.com (subscription) | Better B2B Marketing | Scoop.it
The Most Effective B2B Lead Generation Methods MarketingProfs.com (subscription) The most effective methods for generating B2B sales leads are outbound marketing (telemarketing, virtual/remote sales), event marketing (tradeshows, webinars, and...
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4 Reasons Why Google+ is a Killer B2B Social Media Platform | Social Media B2B

4 Reasons Why Google+ is a Killer B2B Social Media Platform | Social Media B2B | Better B2B Marketing | Scoop.it
Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. (Do you think #Google Plus might be next killer platform in #B2B #SocialMedia #marketing (?
Ron Carson's insight:

Practical insight here!

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5 Reasons Email Marketing Crushes Social Media Marketing for B2B

5 Reasons Email Marketing Crushes Social Media Marketing for B2B | Better B2B Marketing | Scoop.it
Don’t get me wrong. Social media is great, and you should use it in your marketing if that makes sense for your business. But you should not put it ahead of email marketing.
Ron Carson's insight:

"Social Media is great" - true enough, but you can't meet payroll with "engagement."  Email converts in B2B and B2C.

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Twitter beats Facebook and LinkedIn for B2B lead generation - or ...

Twitter beats Facebook and LinkedIn for B2B lead generation - or ... | Better B2B Marketing | Scoop.it
Twitter beats both Facebook and LinkedIn when generating B2B leads, says recent research.
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6 in 10 CMOs Say Their Companies Don’t Evaluate the Quality of Marketing Analytics

6 in 10 CMOs Say Their Companies Don’t Evaluate the Quality of Marketing Analytics | Better B2B Marketing | Scoop.it
Marketing analytics are being used in less projects, their quality is being evaluated by fewer companies, and their contribution to companies' performance is declining, finds (#CMO Survey: Use and value of #analytics are decreasing (40% down from...
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Content: Fueling Your B2B Marketing Strategy - The Annuitas Group

The B2B buyer's journey has changed. Gone are the days of buyers contacting companies directly to learn about a product or service. Instead, buyers independently research solutions online and independently narrow their ...
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Google introduces new online shopping tool for B2B brands - Brafton

Google introduces new online shopping tool for B2B brands - Brafton | Better B2B Marketing | Scoop.it
Brafton
Google introduces new online shopping tool for B2B brands
Brafton
An even balance of branded SEO content and paid advertisements via Google Shopping for Suppliers can increase lead generation for B2B organizations.
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