Beth Kanter interviewed Robin Good a few days ago, for the entire interview with Beth and Robin please click here: [http://bit.ly/y3bmPo]
Robin, I really enjoyed listening to you, I know this is aimed at non-profits but your insights, tips and suggestions are something we can all use.
Here are a few things that caught my attention:
**BEFORE you get on the web, decide how much time you're going to spend on there, otherwise it could become addictive, and this can happen if you're not careful (hmmm how many of you can relate to this?)
**Know who your audience is, pick a very specific topic,
**be as narrow as you can, find great pieces, pull out what you think would be relevant for them (being too broad doesn't help filter out the noise for these people, it adds to it)
I'm going to let you get right to the interview and let Robin tell you more:-)
Selected by Jan Gordon covering "Content Curation, Social Busiess and Beyond"
Content curation is the organizing, filtering and “making sense of” information on the web and sharing the very best pieces of content that you’ve cherry picked with your network.
But finding and organizing the information is only half of the task. As Mari Smith points out in this video about why curation is important and some tools for doing it.
By sharing the information and giving credit to the source where you found the link, you build relationships and a network. I used to describe this process as “Listening and Engaging” but really like focusing it the process around a content strategy – makes listening and engaging much more actionable.
This is more than an infographic. The article talks about Robin's Good's feelings about the new trend of curation.
What is good curation versus bad curation? The image is a remix of a presentation entitled ”Link Building by Imitation” and authored by link building expert Ross Hudgens — and explains the skill set pretty well.
Beth Kanter celebrates my birthday by publishing this informative and well curated article for new content curators.
Beth summarizes key principles, her own suggested approach and some of the tools she recommends to use.
An enjoyable and informative read. Recommended.
P.S.: The link "explosion of tools" should realy link somewhere else in my humble opinion. Here is an updated map of all the content curation and newsmastering tools out there: http://www.mindmeister.com/55395228 ;
Robin Good: Here is the official presentation that Beth Kanter delivered yesterday, accompanied by a curated bundle of user contributions (mostly tweets) and relevant resources (stats, some visuals and other resources) outlining the key benefits that content curation can bring.
To do so, she used Storify.com which allowed her to pull in the most relevant and interesting tweets that had been posted during her webinar, as well as other relevant resources on the topics she covered.
My three picks from this Storify bundle:
- Mindless sharing is not content curation (Dara Goldberg)
- RT @ntenorg: Good content curators don't just share or collect links, they explain & make sense of a particular topic for others. (Steve Heye)
- ...@hjarche Seek-Sense-Share (PKM) model, he offers an online workshop bit.ly/HPV07M
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.