Via Giuseppe Mauriello
Excerpted from article intro:
"At our recent Searchlove conferences, Mat Clayton from Mixcloud gave a tip I really liked. He pointed out that because his company competes with Spotify and others who have installable desktop applications, they need to do extra legwork to stay front-of-mind with their users. One of the ways they thought to do this was by creating a Chrome app.
By placing their brand right on the new tab screen of Chrome, they get a little bit of mind-share every time a user opens a new tab. They advertise their app throughout the site using remnant ad inventory any time you visit the site using Chrome - and Mat told us it's had a big take-up.
Great. I thought. Smart. Sounds hard.
Mat made an off-hand comment that the entire app was "11 lines of code or something."
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