One of the bigger implications of our new mobile world is the hurt it is putting on the retail supply chain.
There used to be a day when the only way a consumer could get a product from a specific brand was to find it in a store. That isn’t true anymore. With so many brands now reaching the consumer directly and the expectations of the consumer reaching orbital requirements, what will happen to the legacy supply chains still being used by most retailers today?
RSR released a report on the impact that mobile is having on the supply chain and, in case you didn’t know, it has been disruptive and destructive. More change in retail = more opportunity for differentiation....
In the last years of the nineteen-eighties, I worked not at startups but at what might be called finish-downs. Tech companies that were dying would hire temps—college students and new graduates—to do what little was left of the work of the employees they’d laid off. This was in Cambridge, near M.I.T. I’d type users’ manuals, save them onto 5.25-inch floppy disks, and send them to a line printer that yammered like a set of prank-shop chatter teeth, but, by the time the last perforated page coiled out of it, the equipment whose functions those manuals explained had been discontinued. We’d work a month here, a week there. There wasn’t much to do. Mainly, we sat at our desks and wrote wishy-washy poems on keyboards manufactured by Digital Equipment Corporation, left one another sly messages on pink While You Were Out sticky notes, swapped paperback novels—Kurt Vonnegut, Margaret Atwood, Gabriel García Márquez, that kind of thing—and, during lunch hour, had assignations in empty, unlocked offices. At Polaroid, I once found a Bantam Books edition of “Steppenwolf” in a clogged sink in an employees’ bathroom, floating like a raft. “In his heart he was not a man, but a wolf of the steppes,” it said on the bloated cover. The rest was unreadable.
To many people, LinkedIn seems like a chaotic, confusing mess. It can feel like there are too many strangers trying to connect with you, too many people trying to sell you something, and too much content that isn’t relevant to you. Or, it can feel like the worst parts of high school where the popular people are interacting and by contrast, you feel ignored or rejected.
Before giving up on LinkedIn, though, I recommend taking a closer look at how other people are successfully using it to benefit their careers and businesses. I asked some LinkedIn fans to describe the details of how they use the social media site. This article is long because they had so much to say, but persist in reading it and I think you will be inspired....
Chinese companies are opening up a new front in global competition. It centers on what we call accelerated innovation — that is, reengineering research and development and innovation processes to make new product development dramatically faster and less costly. The new emphasis is unlikely to generate stunning technological breakthroughs, but it allows Chinese competitors to reduce the time it takes to bring innovative products and services to mainstream markets. It also represents a different way of deploying Chinese cost and volume advantages in global competition.
Teams focused on the competition rarely innovate because they don't have enough insight into their customers to come up with anything unique. .Focusing on beating the competition, rather than winning customers, is a classic strategic error that often goes unnoticed in the enthusiasm of battle. Yet over time this oft-made mistake stymies growth, stifles innovation, and ultimately, erodes competitive differentiation, the very thing leaders are trying to create.
You did it--you convinced upper management to approve a new hire for your team, you interviewed countless candidates, and you offered the job to the perfect person with that "special sauce." While none of that was probably very easy--unfortunately, the hiring process pales in comparison to task of onboarding your new employee.
Training a new employee can be extremely tricky and filled with self-doubt. I am currently training a new hire for my team, and my thoughts often jump between "How in the world am I going to explain this?" to "Should I just do this myself?" These questions coupled with a new lack of privacy ("Can I be copied on that email?") and scrutiny from your own managers ("How is she coming along?") can be overwhelming.
I see the job situation gradually improving. Companies are hiring, because executives in many industries are optimistic. They are also more willing than ever before to let go of underperformers and look for better talent.
B2B are truly the locus of the do-it-yourself CI revolution, which I think is spreading throughout the business community. While B2B firms may not be advanced in terms of creating freestanding units, they do conduct CI and I believe it will be more deeply embedded, simply because CI will become one of the necessary tools that every manager, in almost every department, will have to have and master.
The internet increasingly pervades our lives, delivering information to us no matter where we are. It takes a complex system of cables, servers, towers, and other infrastructure, developed over decades, to allow us to stay in touch with our friends and family so effortlessly. Here are 40 maps that will help you better understand the internet — where it came from, how it works, and how it's used by people around the world.
Free resume templates are required by every professional and novice as well. Job opportunity is the thing which must be grabbed by the contender in right time.
Resumes or curriculum vitaes are the symbol of self-branding. Your resume reflects your personality, so you should be careful about choosing a perfect resume template. Your resume must bright up your skills and it must be able to catch sympathy of your employer or client.
Ad Age has a new comprehensive report on Apple’s shifting strategies in advertising and marketing, claiming the company is “madly building an internal agency that it’s telling recruits will eventually number 1,000.” The article starts with an anecdote...
I was a former marketing director at American Express and every year every product or brand manager completed their marketing plans with a section titled ‘Competitive Analysis’. In my years as a facilitator I have seen this process repeated again and again. This is a useful exercise to be sure. But… it is reactive. You only know what your competitors have done when they have actually done it. This means you are always playing catch up.
Nike founder Phil Knight earned his MBA from Stanford's Graduate School of Business in 1962. Over the weekend, he spoke at the same school's graduation ceremony.
You might think of Knight as a large-company executive, but entrepreneurship is in his bloodstream. The roots of Nike began shortly after he graduated, with his cold-calling the owner of a Japanese factory where sneakers were made. Knight left a $1,000 deposit for shoe samples. When those samples arrived, Knight's business partner, Bill Bowerman (who'd coached Knight on the University of Oregon track team), adjusted them to better serve serious runners.
One of the great panels at Demand Success 2014 featured a robust discussion on the state of content marketing. Tenacity5 Media’s Geoff Livingston moderated a panel consisting of Nichole Kelly from Social Media Explorer, Christopher Penn from Shift Communications, Job Webster from SmartBrief and Richard Binhammer from Binhammer Social Business & Communication Consulting.
The group shared some great information, and below is a brief rundown of some of the key takeaways. You can apply their expertise to strategies for marketing your business....
Avoid an information overdose by getting your hands on smart data, not big data. Roughly half of business professionals, however, cite "slow or untimely access to information" as one of the obstacles holding their companies back. Making matters worse, a lot of the data available to businesses is essentially useless. The big lesson? When it comes to business intelligence, having smart data is more important than big data. The infographic below from Boston University highlights some of the keys for unlocking your competitive advantage using business intelligence.
Trust is a sometimes overlooked yet essential factor in sales relationships. Client trust is something you must work on over time and build up - a client is unlikely to fully trust you from the beginning.
Do you want to attract more attention to your business?Are you wondering how you can build relationships with the influencers in your market?To learn why it’s important to reach out to bloggers, I interview Scott Monty for this episode of the Social Media Marketing podcast.