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Man Buys Promoted Tweet to Complain About British Airways

Man Buys Promoted Tweet to Complain About British Airways | Best Social Media News | Scoop.it
A disgruntled customer has bought a Promoted Tweet to complain about British Airways' service.
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The End of Social Media Marketing's Wild West

The End of Social Media Marketing's Wild West | Best Social Media News | Scoop.it
The FTC recently updated its guidelines for online advertising to address the growth in mobile and social media marketing. Now a paid tweet has to begin with the word "ad," as obvious disclosure now must be included with all commercial speech.

Via Don Dea
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Don Dea's curator insight, May 13, 2013 11:41 PM

So what can marketers do to steer clear of a run-in with the FTC?

"We are advising everyone to read the guidelines carefully and weigh your campaigns carefully and ask yourself if you are being upfront in the campaign or if you are trying to hide what you are doing," said Hudgins. "Don't limit your creativity, but work with your lawyers to ensure your campaign is completely upfront with the fact that it is a marketing campaign."

Curb the lawyer lingo, though, because it won't help your case and may even hurt it.

"Sometimes there is almost an overdisclosure," said Cleland. "It needs to be -- in fact it's better if it is in plain English."

Be vigilant in your efforts to be transparent, because it isn't only the FTC that polices marketing behavior.

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What’s to come in Social Media for Shopping Centres?

Concluding his year-long review of social media, Sean Kelly asked a panel of experts to look to the future

Via XPLAIN
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XPLAIN's curator insight, February 26, 2013 11:21 AM

A collection of thoughts from UK experts on how shopping centres can utilize Social Media for thier benefit. Useful insight as food for thought.

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Is the Fate of the Auto Industry Tied to Social Media?

Is the Fate of the Auto Industry Tied to Social Media? | Best Social Media News | Scoop.it

Some would say that the only time the Auto Industry was at the lead of technology was when the car was first invented over a hundred years ago. 


Via XPLAIN
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XPLAIN's curator insight, February 28, 2013 8:48 AM

Another source showcasing the value of Social Media for the Auto Industry and how things can develop for a Brand.

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The Big Book of Social Media Marketing Quotes

The Big Book of Social Media Marketing Quotes | Best Social Media News | Scoop.it
The Big Book of Social Media Marketing Quotes.
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Rescooped by Charalampos Konstantinidis from International CSD Market Insights
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4 Lessons the Agile Consumer is Teaching Social Marketers | Social Media Today

4 Lessons the Agile Consumer is Teaching Social Marketers | Social Media Today | Best Social Media News | Scoop.it
Social media customers today are savvy. They do their own branding on Facebook, Twitter, Tumblr and more. So they’re more likely to spot and disparage brand messaging that comes across as phony.

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