Best Practices Ma...
Follow
Find
32 views | +0 today
 
Rescooped by Casey Strachan from Just Story It! Biz Storytelling
onto Best Practices Marketing Hub
Scoop.it!

The Power of Customer Stories & Testimonials to Engage Employees

The Power of Customer Stories & Testimonials to Engage Employees | Best Practices Marketing Hub | Scoop.it
Elaine Baker looks straight into the video camera and tells her story. Elaine is the owner of Paper Potpourri in Haverhill, Massachusetts. Her stationery boutique specializes in invitations …

Via Karen Dietz
Casey Strachan's insight:

Tested and true for building engagement, enhancing customer service, and building both brand and corporate culture.

more...
Margaret Doyle's curator insight, February 10, 2013 4:22 PM

It's such a simple change to make in a workplace with such enormous positive consequences. Story culture equals good health. 

Casey Strachan's curator insight, February 10, 2013 4:33 PM

Tested and true for building engagement, enhancing customer service, and building both brand and corporate culture.

Karen Dietz's comment, February 14, 2013 9:25 PM
Thanks for your insights Margaret and Casey!
Best Practices Marketing Hub
Best practices when it comes to digital and traditional marketing, advertising and communications.
Curated by Casey Strachan
Your new post is loading...
Your new post is loading...
Scooped by Casey Strachan
Scoop.it!

How to Tie Social Media Measurement to Business Goals

Social media measurement is important, but you must clarify your business goals first so you track the right metrics.
Casey Strachan's insight:
A few ways to set and match business goals with measurement and ROI.
more...
No comment yet.
Scooped by Casey Strachan
Scoop.it!

Positive social media engagement results in sales, study shows

Positive social media engagement results in sales, study shows | Best Practices Marketing Hub | Scoop.it
All-new research from J.D. Power and Associates finds that brands with dynamic and responsive social campaigns generate high conversion rates.
Casey Strachan's insight:

The rules of engagement: How do you engage when it comes to Social Media?

more...
No comment yet.
Rescooped by Casey Strachan from Just Story It! Biz Storytelling
Scoop.it!

The Power of Customer Stories & Testimonials to Engage Employees

The Power of Customer Stories & Testimonials to Engage Employees | Best Practices Marketing Hub | Scoop.it
Elaine Baker looks straight into the video camera and tells her story. Elaine is the owner of Paper Potpourri in Haverhill, Massachusetts. Her stationery boutique specializes in invitations …

Via Karen Dietz
Casey Strachan's insight:

Tested and true for building engagement, enhancing customer service, and building both brand and corporate culture.

more...
Margaret Doyle's curator insight, February 10, 2013 4:22 PM

It's such a simple change to make in a workplace with such enormous positive consequences. Story culture equals good health. 

Casey Strachan's curator insight, February 10, 2013 4:33 PM

Tested and true for building engagement, enhancing customer service, and building both brand and corporate culture.

Karen Dietz's comment, February 14, 2013 9:25 PM
Thanks for your insights Margaret and Casey!
Scooped by Casey Strachan
Scoop.it!

How to Use Journalism to Create Context for Keywords & Content

How to Use Journalism to Create Context for Keywords & Content | Best Practices Marketing Hub | Scoop.it
Your content plan doesn’t stop at keyword research. Without context, they’re just words that only provide the first step. Learn how to use the “5 W’s and an H” to enha...
more...
No comment yet.
Scooped by Casey Strachan
Scoop.it!

16 Articles on Defining Brand Strategy and Business Branding Topics

16 Articles on Defining Brand Strategy and Business Branding Topics | Best Practices Marketing Hub | Scoop.it
Business branding (and by business branding we mean the entire brand promise and experience, not just a name and a logo) is an undercurrent throughout Brainzooming blog content.  Brand strategy is ...
Casey Strachan's insight:

Great resource for defining, adjusting, addressing and incorporating your brand strategy.

more...
No comment yet.
Scooped by Casey Strachan
Scoop.it!

24 stats about the importance of content marketing | Articles | Main

24 stats about the importance of content marketing | Articles | Main | Best Practices Marketing Hub | Scoop.it
These metrics make a strong case about why this approach continues to gain steam.
more...
No comment yet.
Scooped by Casey Strachan
Scoop.it!

Why Video is the Best Way to Share Your Company Story

Why Video is the Best Way to Share Your Company Story | Best Practices Marketing Hub | Scoop.it
A picture paints a thousand words, and those words are greatly multiplied if the picture in question is moving. In fact, studies show that when both the
more...
No comment yet.
Rescooped by Casey Strachan from Modern Marketer
Scoop.it!

Green Eggs & Facebook: 15 Social Media Tips from Dr Seuss

Green Eggs & Facebook: 15 Social Media Tips from Dr Seuss | Best Practices Marketing Hub | Scoop.it
Happy Birthday Dr Seuss! In honor of the original poet, rapper & brilliant writer, I thought it was a perfect day to repost one of my favorite blog posts

Via The Fish Firm
more...
Shauna Farey's curator insight, March 4, 2013 5:26 PM

As a mother of two small people I can totally relate to this. I often refer back to Dr Seuss when explaining things to my children.

Rescooped by Casey Strachan from Social Media Content Curation
Scoop.it!

Poutsch is Quora for polls

Poutsch is Quora for polls | Best Practices Marketing Hub | Scoop.it

Excerpted from article on The Next Web:

"Poutsch is an interesting new player in the game that blends traditional polling with a Quora-style approach to collecting users’ questions and answers.

 

As with any other polling service, you set a question, choose some multiple choice answers and publish. Then, other users can vote to determine the most popular answer. However, Poutsch goes further by letting you search the site for questions asked in the past, users or for tags that users have given to their polls.

 

The result really is, essentially ‘Quora for polls’. Polls are publicly archived so you can explore them, and once you’ve answered any question, you can view the stats such as the geographic spread and gender split of respondents, plus details of how many people changed their mind during the life of the poll..."

 

Read full article: http://thenextweb.com/apps/2013/02/08/poutsch-is-quora-for-polls/

 

Check out it: https://poutsch.com

 


Via Giuseppe Mauriello
Casey Strachan's insight:

I love new polling techniques and services: Poutsch!

more...
No comment yet.
Scooped by Casey Strachan
Scoop.it!

3 Common Social Media Myths to Throw Out the Window Immediately | Social Media Strategies

3 Common Social Media Myths to Throw Out the Window Immediately | Social Media Strategies | Best Practices Marketing Hub | Scoop.it
There is no doubt that social media marketing is becoming an important part of online marketing for every business. There are lots of happenings in the online world.
more...
No comment yet.
Scooped by Casey Strachan
Scoop.it!

Top 10 Ways to Optimize Your Business YouTube Channel

Top 10 Ways to Optimize Your Business YouTube Channel | Best Practices Marketing Hub | Scoop.it
The 10 tips for YouTube Channel optimization outlined in this infographic will lead to more video marketing exposure, engagement and transactions.
more...
Sarah Miller's curator insight, February 11, 2013 11:09 AM

This article is also for the purpose of helping out either a a larger company or even a small up and coming personal company. It will take you through a variety of ten steps to help you make your youtube channel become very successful and gain alot of subsrcibers! These steps talk about all the ins ans outs of YouTube and many new tricks that you may of not known about before! 

christian fumic's curator insight, August 2, 2013 10:17 AM

YouTube rocks

Rescooped by Casey Strachan from Content Curation World
Scoop.it!

Five Effective Ways To Make Content Curation Work On Your Blog

Five Effective Ways To Make Content Curation Work On Your Blog | Best Practices Marketing Hub | Scoop.it

 

 

Susan Gunelius does a great job of suggesting how to put to good use the content curation potential on your own blog site.

 

Here her first two recommendations:


1) Publish Editorialized Content that You've Curated:
It's important to understand the difference between content aggregation, content syndication, and content curation before you can effectively curate content to publish on your blog.


2) Publish Curated Round-up Blog Posts:
You could publish a weekly round-up post where you share links and descriptions of great content from multiple sources about a specific topic. You can even add your own brief commentary with each link.

 

 

 

Good advice. Useful. Resourceful. 7/10

 

To get the remaining points, please read full original article here: http://weblogs.about.com/od/writingablog/tp/5-Ways-To-Curate-Content-On-Your-Blog.htm

 


Via Giuseppe Mauriello, Robin Good
more...
Romila De Munshi's comment, February 6, 2013 9:19 AM
Informative article
Romila De Munshi's comment, February 6, 2013 9:19 AM
Informative article
Asil's comment, February 23, 2013 4:02 PM
oh boy ... looks like the smamographers have found Scoop-It. @ Timothy. Suggest you report 'francisca' to Scoopit and delete their post.
Scooped by Casey Strachan
Scoop.it!

Social media's top 10 most favorite ads

Social media's top 10 most favorite ads | Best Practices Marketing Hub | Scoop.it
Check this out: Social media's top 10 most favorite #ads from @adsoftheworld http://t.co/KYt1982H #advertising #socialmedia
more...
No comment yet.
Scooped by Casey Strachan
Scoop.it!

Keyword Selection Strategies for Content Marketing Success

Keyword Selection Strategies for Content Marketing Success | Best Practices Marketing Hub | Scoop.it
You can get more out of search engine optimization -- with just a bit more effort. Use these 12 tips for keyword selection to guide your content marketing SEO.
more...
No comment yet.