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Best-of webmarketing for 2013
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The Quick and Dirty Rundown of AdWords Estimated Total Conversions

The Quick and Dirty Rundown of AdWords Estimated Total Conversions | Best-of webmarketing for 2013 | Scoop.it
Get acquainted with the new AdWords conversion metrics and understand how it will affect your PPC management forever.
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Twitter To Offer 70M Shares Priced At $17-$20 Per Share To Raise Up To $1.4B In IPO | TechCrunch

Twitter To Offer 70M Shares Priced At $17-$20 Per Share To Raise Up To $1.4B In IPO | TechCrunch | Best-of webmarketing for 2013 | Scoop.it
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
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Why More Data and Simple Algorithms Beat Complex Analytics Models

Why More Data and Simple Algorithms Beat Complex Analytics Models | Best-of webmarketing for 2013 | Scoop.it
More data and simple algorithms are better than complex analytics models because having more data allows the "data to speak for itself," writes Garrett Wu.
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Data for dummies: Silk takes its simple visualizations tool to the enterprise

Data for dummies: Silk takes its simple visualizations tool to the enterprise | Best-of webmarketing for 2013 | Scoop.it
With every passing day, Internet companies are making data easier to handle, understand, and put to use. Last week, we saw a billion-dollar affirmation of that fact when Monsanto acquired the Clima...
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Disconnect Search, Built By Ex-Google And Ex-NSA Engineers, Lets You Use Google, Bing And Yahoo Without Tracking | TechCrunch

Disconnect Search, Built By Ex-Google And Ex-NSA Engineers, Lets You Use Google, Bing And Yahoo Without Tracking | TechCrunch | Best-of webmarketing for 2013 | Scoop.it
Started as a side project by then-Googler Brian Kennish back in 2010 to cut out ad tracking during a person's Facebook browsing session, Disconnect has gone on to raise funding (twice), to work on multiple browsers and sites, and create apps for...
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Marketo Doing Well Following IPO

Marketo Doing Well Following IPO | Best-of webmarketing for 2013 | Scoop.it
According to Gartner's Magic Quadrant for Multichannel Campaign Management (MCCM), digital marketing accounts for nearly 25% of an organization's marketing spending.
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Rubicon Project, comScore and Boeing Use MapR for Real-Time Analytics on a Large Scale | MapR

Rubicon Project, comScore and Boeing Use MapR for Real-Time Analytics on a Large Scale | MapR | Best-of webmarketing for 2013 | Scoop.it
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Which of the Five Types of Data Science Does Your Startup Need?

Which of the Five Types of Data Science Does Your Startup Need? | Best-of webmarketing for 2013 | Scoop.it
Credit: O'ReillyStartups, you are doing data science wrong. That’s the title of a post penned by Ryan Weald in GigaOm this week. Weald echoes DJ Patil’s idea: “product-focused data science is
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News Feed FYI: More Relevant Ads in News Feed

News Feed FYI: More Relevant Ads in News Feed | Best-of webmarketing for 2013 | Scoop.it
Facebook's latest news, announcements and media resources
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How SportStream Will Incorporate Facebook Data Into Live Broadcasts Of Sporting Events - AllFacebook

How SportStream Will Incorporate Facebook Data Into Live Broadcasts Of Sporting Events - AllFacebook | Best-of webmarketing for 2013 | Scoop.it
One of the latest media companies to gain access to the public feed application-programming interface and keyword insights API introduced by Facebook in September is SportStream, which intends to mine the two APIs for data that can be used in...
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Facebook Testing ‘Select Ad Variations To Generate’ Option In Power Editor? - AllFacebook

Facebook Testing ‘Select Ad Variations To Generate’ Option In Power Editor? - AllFacebook | Best-of webmarketing for 2013 | Scoop.it
Facebook appears to be testing a new feature in Power Editor that allows users to more easily test different versions of their ads.
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3 Tips From Facebook On How Developers Can Push Login Conversion Rates For Apps Past 70% - AllFacebook

3 Tips From Facebook On How Developers Can Push Login Conversion Rates For Apps Past 70% - AllFacebook | Best-of webmarketing for 2013 | Scoop.it
Facebook offered developers three tips on how to achieve login conversion rates of higher than 70 percent, highlighting Lyft, Bejeweled Blitz, and Foursquare in a post on its developer blog.
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Why Salesforce Is Winning The Cloud Platform War

Why Salesforce Is Winning The Cloud Platform War | Best-of webmarketing for 2013 | Scoop.it
(Photo credit: Wikipedia) The future of any enterprise software vendor is being decided today in their developer community. Alex William’s insightful thoughts on Salesforce Is A Platform Company. Period.
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Mobile And The Rise Of "Real World Analytics"

Mobile And The Rise Of "Real World Analytics" | Best-of webmarketing for 2013 | Scoop.it
The new reality of multi-screen conversions compounds the already difficult challenges of accurate attribution and ROI calculation.
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Freespee Puts Together Real-Time Bidding Tool for Click-to-Call Advertising

Freespee Puts Together Real-Time Bidding Tool for Click-to-Call Advertising | Best-of webmarketing for 2013 | Scoop.it
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Adobe Digital Marketing Blog | How Google’s Expanded Search Encryption Impacts Adobe Analytics

Adobe Digital Marketing Blog | How Google’s Expanded Search Encryption Impacts Adobe Analytics | Best-of webmarketing for 2013 | Scoop.it
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Facebook: Artificial Intelligence Project Is A Game Changer

Facebook: Artificial Intelligence Project Is A Game Changer | Best-of webmarketing for 2013 | Scoop.it
Recently Facebook (FB) made public that it had assembled a team of experts to begin work on its "Deep Learning" Artificial Intelligence project.
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Twitter Quietly Adds Website Analytics (& You'll Love It)

Twitter Quietly Adds Website Analytics (& You'll Love It) | Best-of webmarketing for 2013 | Scoop.it
Did you know you can see how your website is performing on Twitter? You can see all the tweets that link to your website, whether or not they include your @username. You can see tweets that link to any specific page on your website.
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