"The rapid exchange of data needed to maintain competitiveness demands access to multiple, fluid sources of information. Crowdsourcing helps this happen." The Scoop excerpts 3 examples:
Anheuser-Busch (AB)– The world’s leading brewer, ...sought customer input to develop a brand more attuned to craft-beer tastes. Development of Black Crown, a golden amber lager, combined a competition between company-brewmasters with consumer suggestions and tastings; this project had more than 25,000 consumer-collaborators.
Coca-Cola– Coke now uses a more open business model, assuming an increasingly prominent position in corporate crowdsourcing including its open-sourced “Shaping a Better Future” challenge.
Unilever– Despite its globally-recognized and respected research staff and facilities, Unilever understands the value of collaboration with innovative partners from outside the firm.
Read the full post on Innovation & Institutions, Will It Blend? here: