Social media tips, tools and resources - how-tos, curation, collating content, twitter, micro-blogging, facebook, linkedin, Ecademy, social media marketing and social networking for business using apps, platforms and tools to get the best conversations
Vadim Lavrusik is the Journalist Program Manager at Facebook and he makes interesting points about:
For the last year, much of the focus has been on curating content from the social web and effectively contextualizing disparate pieces of information to form singular stories.
In 2012, there will be even more emphasis not only on curating that content, but also on amplifying it through increasingly effective distribution mechanisms.
Because anyone can publish content today and report information from a breaking news event, the role journalists can play in amplifying — and verifying — that content becomes ever more important.
Curation itself will continue to evolve and become more sophisticated. As the year has gone on, breaking news itself has taken on new forms beyond the typical chronological curation of a live event. In the new year, we’ll also see new curated story formats. And we’ll see new tools that allow those formats to take life.
But the mentality of content curation needs to evolve, as well. there is still little emphasis on making sure that the content is effectively distributed, across platforms and communities.
The coming year will see a more balanced approach. Whether it’s a written story or one curated from the citizenry using social media tools, we will see a growing emphasis placed on content amplification through distribution.
www.operaphila.org -- On Saturday, October 30, 2010, the Opera Company of Philadelphia brought together over 650 choristers from 28 participating organizations to perform one of the Knight Foundation's "Random Acts of Culture" at Macy's in Center...
XoB PaTrIoTs and Shatty return as Microsoft Employees. We find a kid giving the old mouth in a game of Black Ops, so we decide to hit the party scene again. The kid feels quite confident in disbelief at first, but he hits after a few swings.
"Content in the cloud is a natural evolution from storing files on our desktops-but the content creation explosion that has overfilled our inboxes and overwhelmed our social networks won't be solved by moving the growing mass of data from a private realm to a public one.
In fact, there's a solution on the horizon that promises to keep the clouds fluffy and the content contextual. It's the "curated cloud," and it's the next big thing.
In the past 3 years, the very nature of the web has changed. It changed from stored quality content to real-time, mobile, personal content. No longer is search able to find what's popular or relevant because the nature of what is being published has changed.
Relevance is now driven by where it comes from, who is publishing it, and when it was published. What we're seeing is the emergence of the curated web.
Curation makes the noisy web sensible again and is already the daily activity of the large majority of web users as they individually struggle to sort through the inbound noise.
Since it seems very clear that the volume of content isn't going to diminish, human curation may be the silver lining in the content cloud."
Excerpt from this article by Pawn Deshpande, CEO, HiveFire:
"Many marketers now use content marketing in their programs. What can communications professionals do to support marketers as they embrace this new approach? Content curation is one of the easiest and most effective ways to help.
PR agencies, content marketing agencies, consultants and freelancers are all benefiting greatly by providing content curation services that contribute to clients’ results and also bring in additional review. It is the best of both worlds.
If you are not already offering curation services consider the following value-add approaches:
1. Program Strategy:
The first step starts with selecting the topic the client will be curating on. For this, communications pros can provide counsel on identifying a relevant topic that is neither too broad nor narrow and has sufficient, regular content produced on it.
2. Day-to-Day Content Curation Services:
Enter the communications partner with the right industry knowledge to remove a relatively simple.
3. Content Development:
Curating content is important, but it’s just as important to create original content as well. This is the best way to insert key messages, properly position a company and keep audiences informed.
Curated content often builds the foundation for the content marketing pyramid. You can add a lot of value by helping your clients build upon this foundation.
4. Promotion and Awareness...
5. Social and Search Programs:
Curation is not simply about the content that lives on a website. In fact, many companies start curating because they want to kick-start their social media programs. Curation can certainly help add more vibrancy to a stale social media presence."
Facebook Is King, But Twitter Chasing As Dominant Social Network Around The World [INFOGRAPHIC] (RT @SeniorManager: #infografía RT @GonzalezAragon Social Network Around The World: http://kcy.me/3t6q via @alltwtr #socialmedia...)...