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Best of Social Media Tools, Tips & Resources
Social media tips, tools and resources - how-tos, curation, collating content, twitter, micro-blogging, facebook, linkedin, Ecademy, social media marketing and social networking for business using apps, platforms and tools to get the best conversations
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Rescooped by Georgina Lester from About Google+
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Google+ Brand Pages Begin Showing Up in Primary Search Results

Google+ Brand Pages Begin Showing Up in Primary Search Results | Best of Social Media Tools, Tips & Resources | Scoop.it
In a move that could raise some charges of anti-competitive behavior, Google has begun integrating Google+ brand page information in primary search results.
The inclusion, noted by researcher BrightEdge, appears only for some brands at the moment.

Via Diego Orzalesi
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Search, plus Your World

Learn more at http://google.com/insidesearch/plus.html Search has always brought you information from across the web. Now, search gets better by including ph...

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Social media battlefield: Marketing versus PR (page 3 of 3) - iMediaConnection.com

Social media battlefield: Marketing versus PR (page 3 of 3) - iMediaConnection.com | Best of Social Media Tools, Tips & Resources | Scoop.it
RT @MicheleScarano #Socialmedia battlefield: #Marketing versus #PR http://t.co/SupLgDfP: #Socialmed...
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SnapIt - Screen Capture Software

SnapIt - Screen Capture Software | Best of Social Media Tools, Tips & Resources | Scoop.it

Capture anything you see on your PC screen! SnapIt is convenient for bloggers who capture and crop images for ther posts, for tech writers who need to describe menus and interfaces of applications, web designers and those who work with graphics every day.

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The 5 Golden Rules of Content Marketing

The 5 Golden Rules of Content Marketing | Best of Social Media Tools, Tips & Resources | Scoop.it
If you’re a marketer or serve any function of marketing, the term content marketing has most probably passed your desk within the past year. It’s not a new item, but one that’s ...
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Rescooped by Georgina Lester from Curation, Social Business and Beyond
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Talk Show Launches On Tumblr Shot Entirely On iPhones…By The Guests

Talk Show Launches On Tumblr Shot Entirely On iPhones…By The Guests | Best of Social Media Tools, Tips & Resources | Scoop.it

This piece was written by Megan O'neill in Socialtimes today. It should be very interesting to watch it's progress, if it's successful, lots of new and creative shows could emerge on Tumblr as a result.

 

Intro:

 

"What happens when two guys that are constantly wearing plaid shirts get together for a few beers? Well, they come up with the idea to do a talk show all about plaid that’s shot entirely on iPhones, of course".

 

The show is called Plaid Forever and it launched today on Tumblr.

 

Plaid Forever is the brainchild of Michael Krivicka of Thinkmodoand his friend Andrew—two plaid loving guys that live in New York. Michael told me via email, “It all started with Andrew and I.

 

We are great friends and are constantly wearing plaid shirts. One day we thought: let’s do a plaid themed website! The idea was very broad at first and then we narrowed it down to a talk-show type format that will live on the web.”They launched the show today.

 

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/AvPiQf]


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2012 Canon VIXIA Camcorders Bring New Social Sharing Capabilities and Strong Low-Light Performance | Business Wire

2012 Canon VIXIA Camcorders Bring New Social Sharing Capabilities and Strong Low-Light Performance | Business Wire | Best of Social Media Tools, Tips & Resources | Scoop.it
Canon U.S.A., Inc., a leader in digital imaging solutions, today announced a new line of six VIXIA High Definition flash memory camcorders – thr (2012 Canon VIXIA Camcorders Bring New Social Sharing Capabilities and Strong ...: LAKE SUCCESS, NY--(BUSINES...)...
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3 Marketing Tips By Copywriter Gary Halbert

The purpose of this article is to give you a few tools to kick start you next small business marketing campaign ...
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Six quick tips for integrating social media marketing into your working day - Marketing News | UTalkMarketing

Six quick tips for integrating social media marketing into your working day - Marketing News | UTalkMarketing | Best of Social Media Tools, Tips & Resources | Scoop.it
Six quick tips for integrating social media marketing into your working day, By John Hayes, iContact.
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The Importance of Social Media: Data is King – Relationships are Queen

The Importance of Social Media: Data is King – Relationships are Queen | Best of Social Media Tools, Tips & Resources | Scoop.it
Continuing with an article I posted earlier on this week, I found additional poignant information on the importance of data collection and analysis from social media in the IBM study From Stretched...
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Rescooped by Georgina Lester from Content Curation World
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A Great Way To Curate Your Newsletter: Handpick

A Great Way To Curate Your Newsletter: Handpick | Best of Social Media Tools, Tips & Resources | Scoop.it

Handpick is a great new service which allows you to curate a set of selected links to send out each day/week to your favorite groups of fans.

 

Though the use of a simple browser bookmarklet you can easily pick and save all of the most interesting resources and then have them sent out to your relevant subscribers.

 

How it works: "When you find a link you want to share, you click it, and it pops up a simple form for a title, link, description and a checklist of recipient groups you've created.

 

When you click 'share,' it doesn't buzz all your friends' phones right away. It collects links for you all day and sends an email digest to each group in the evening."

 

"Recipients of your Handpick links only get one message, and it arrives late in the day, when there's more time for thinking.

 

You create groups of contacts using whatever criteria you choose, and each group gets one message around 5 p.m. Pacific Time.

 

It has support for desktop and iPhone browser bookmarklets, a Chrome extension, and it can link with Instapaper."

 

Read the full review from ReadWriteWeb here: http://www.readwriteweb.com/archives/handpick_selective_social_sharing_without_the_nois.php 

 

Sing up for the beta here: http://handpick.me/ 


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Do your sales happen by accident? How much do you actually know about your clients? - Ecademy

Do your sales happen by accident? How much do you actually know about your clients? - Ecademy | Best of Social Media Tools, Tips & Resources | Scoop.it
Creating an effective marketing strategy requires a reasonable understanding of your customers, their needs and the stages that they go through before and after buying your products and services. But how much do you understand that life-cycle?

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4 Reasons Google+ Beats Facebook

4 Reasons Google+ Beats Facebook | Best of Social Media Tools, Tips & Resources | Scoop.it

Analysis: After putting it through its paces, I feel that Google+ is superior to Facebook.

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Google+ just had its biggest traffic month of all time, up 55% from November.

Google+ just had its biggest traffic month of all time, up 55% from November. | Best of Social Media Tools, Tips & Resources | Scoop.it
According to Experian Hitwise, Google+'s total monthly US visits have grown 55% since November. 49 million visits were recorded in December 2011 -- the biggest month to date.

But ...

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“Why Mobile Marketing Will Change the World” – February 7, 2012 – Cobb Social Media | Social Marketing Media

“Why Mobile Marketing Will Change the World” – February 7, 2012 – Cobb Social Media | Social Marketing Media | Best of Social Media Tools, Tips & Resources | Scoop.it
“Why Mobile Marketing Will Change the World” – February 7, 2012 – Cobb Social Media: The Cobb Social Media Meetu...
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Social Media

Social Media | Best of Social Media Tools, Tips & Resources | Scoop.it
Talk to any teenager or 20-something and they’ll tell you they don’t watch the news or read the paper to get their information — they get almost all of it off the web.
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Exactly what You Wanted To Know Regarding Social Media Marketing

Exactly what You Wanted To Know Regarding Social Media Marketing | Best of Social Media Tools, Tips & Resources | Scoop.it
One of the hottest as well as most fantasticways to increase your company is by using social media advertising. There are countless methods to utilize social media to grow the tiny business as well as increase the customer base.
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Content Curation Will Be One Of The Biggest Trends In Content Marketing for 2012 | Entrepreneur

Content Curation Will Be One Of The Biggest Trends In Content Marketing for 2012 | Entrepreneur | Best of Social Media Tools, Tips & Resources | Scoop.it

Below are some of the expected trends this year about Content Marketing.

 

- Crowdsourcing for Content Creation:

It became a valid business model to tap into people's willingness to create content for free or for low pay in return for online exposure. Now, companies of all sizes are eager to try such crowdsourcing to generate content.

 

- Content Curation, Aggregation and Syndication:

Content curation also will be hot in 2012, but content aggregation and online syndication are losing some heat with the release of the Google Panda Farmer algorithm changes last year.

Unlike aggregation and syndication that simply republish links or content, human beings select what they consider the best content in their areas of expertise, share links to the original content and add their own commentary. It's such added value, along with convenience, that is giving content curation momentum.

 

- Brands as Media:

More companies are beginning to understand that social media sites and tools aren't the place for their usual marketing pitches. Instead, companies realize they need to think like publishers, not marketers, to connect their brands with online audiences.

 

- Content Marketing Integration:

Silo marketing is out in 2012, and complete marketing integration is in. There has never been a more pivotal year for companies to take off their blinders and fully mesh all aspects of their marketing--online and offline, traditional and social.

 

Curated by Giuseppe Mauriello

[read full article http://j.mp/zpZ5k4]


Via Giuseppe Mauriello
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Tom George's comment, January 8, 2012 11:06 AM
Nice one Giuseppe I never see any share to W for you that as you know is Wordpress, if you like you can share to IB anytime you want because you are set up already, just a thought. I hope your doing well.
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Build Your Social Media Schedule For 2012

Build Your Social Media Schedule For 2012 | Best of Social Media Tools, Tips & Resources | Scoop.it
Now's a great time to put together your Social Media Schedule for 2012! (Is LinkedIn a major part of your 2012 Social Media Marketing Schedule?
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Social media not your thing? Could hurt your job search

Social media not your thing? Could hurt your job search | Best of Social Media Tools, Tips & Resources | Scoop.it

Allie McCormick left her full-time public relations position to be a stay-at-home mom. Once she was ready to get back to work, she posted to Facebook that she was looking for a job.

"I believe my (Social media not your thing?
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Everything’s connected: Why all marketing will become social

Everything’s connected: Why all marketing will become social | Best of Social Media Tools, Tips & Resources | Scoop.it
We all know the Facebook story or at least saw the movie. A site for college kids to publish their pictures became an Internet phenomenon. But while grandma may now be posting what she ate for brea...
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Brand Focus #11: Interactive Videos As A Social Media Marketing Campaign... - StumbleUpon

Brand Focus: Interactive Videos As A Social Media Marketing Campaign http://t.co/HOiB0SEK...
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Rescooped by Georgina Lester from Content Curation World
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Are You After Republishing More Content Easily or Becoming a Trusted Filter For Your Tribe?

Are You After Republishing More Content Easily or Becoming a Trusted Filter For Your Tribe? | Best of Social Media Tools, Tips & Resources | Scoop.it

Dr. Rachna Jain has a short, valuable article on content curation and its benefits up on his blog. 

In particular, he is good in highlighting the fact that there is more than one approach to curation, a superficial-one geared to just shoot out more content while having an easier life at it, and another one geared to provide a true service to a specific tribe's interest.   


Dr. Rachna also shares simple and good advice at the end of his article, on what are the key ingredients that are critical to those who want to develop greater authority and reputation by becoming effective trusted filters for those who follow them. 

 

Key highlights from the article:

 

>> "...you can gain some measure of influence and leadership over a community, simply by being a very strong filter of information specific to that community."

 

>> "While curation seems to have initially begun as a way of rapidly creating new content, it also represents another way to build influence."

 

>> "By curating content, you are subtly allying yourself with the original content producer.

 

By reintroducing content in a new form or as part of a new conversation, you are directing where attention and focus goes.

 

And, when you can direct attention and focus, you clearly have influence...."

 

 

>> "your goal is to create content that begs to be shared.

 

[How?]

 

a) Make it interesting [editorially].

 

b) Have an opinion.

 

c) Use graphs, images, infographics to make your point.

 

d) Make your content captivating to your target market.

 

e) Highlight what they absolutely must know and

 

f) Give them guidance on what is not that important."

 

 

Read the full article: http://profitablepopularity.com/blog/content-curation-for-influence 

(Curated by Robin Good) 


Via Robin Good
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Dr. Rachna Jain's comment, January 5, 2012 7:46 AM
Thank you for sharing my post here, and for curating it so well. The only adjustment I'd make is to mention that I'm a she, not a he. :)
Thanks,
Rachna
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How do Entrepreneurs Feel About Their Small Businesses in 2012? [Infographic] - B2B Marketing

How do Entrepreneurs Feel About Their Small Businesses in 2012? [Infographic] - B2B Marketing | Best of Social Media Tools, Tips & Resources | Scoop.it
The results of a recent study reveal small businesses’ outlook on performance, investment, and growth in 2012, producing a snapshot of how they are planning to steer their way to success in the New Year.
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Social Media Marketing To Improve Enterprise Achievement | Article ...

Social media marketing is steadily growing to be the most important portable media channel for dealers throughout the world. However, shown how new social website is, there are a variety of business owners who know they ...
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