Best of Social Media Tools, Tips & Resources
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“Social media tips, tools and resources - how-tos, curation, collating content, twitter, micro-blogging, facebook, linkedin, Ecademy, social media marketing and social networking for business using apps, platforms and tools to get the best conversations”
Curated by Georgina Lester
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Created Jun 18, 2011
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Updated Jan 20
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emergentbydesign.com - January 20, 4:05 PM

How Do We Harness the Innovation Potential of our Networks?

Venessa Miemis is a pioneer and change agent, and every one of her posts is part of a mindset that is essential for anyone who wants to thrive in this new world.  I selected this piece because it is something that I am struggling with now, perhaps you are too.  There are great insights, and suggestions on how to create relationships that are empowering and productive.

 

Here's an excerpt:

 

**we embrace the gifts, skills and capacities of the individuals in the community

 

**We pursue common goals and not the goals of just one or two people who come forward but find a way to let everyone be heard

 

Only in the past few months have I heard this term “asset mapping” as a needed tool to surface hidden but available value, bootstrap communities, and get things done.

 

I could go on and on but want you to read the article.

 

My commentary:

 

I personally belong to private groups on Facebook, have various affiliations on other networks and I am continually struggling with the following:

 

**the ability to manage time constraints,  (how can I possibly be on 10 networks, be on tweetchats at night)

 

** do my work which is very time consuming

 

**find time to eat and sleep and still have time for my wonderful life offline

 

**come together with these people and create something meaningful. I'm living in the question, what comes next........

 

I feel a responsibilty to other members to do my part and contribute in ways that I feel can help move things forward.

 

**As a content curator, I can bring articles like this to the attention of others

 

**It is my hope this will stimulate discussions

 

**introduce new ways of looking at things 

 

**create tools and resources for us to function in a more cohesive manner

 

**make a difference in whatever way we see fit and create dynamic, meaningful relationships both within and outside of these communities

 

**Work together to help others grow and change

 

Selected and curated by Jan Gordon covering "Exploring Change Through Ongoing Discussions"

 

Read full article here: [http://bit.ly/AsGHY2]


Via janlgordon
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thenextweb.com - January 19, 3:57 PM

Google+ just had its biggest traffic month of all time, up 55% from November.

According to Experian Hitwise, Google+'s total monthly US visits have grown 55% since November. 49 million visits were recorded in December 2011 -- the biggest month to date.

But ...

Via Diego Orzalesi
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“Why Mobile Marketing Will Change the World” – February 7, 2012 – Cobb Social Media | Social Marketing Media

“Why Mobile Marketing Will Change the World” – February 7, 2012 – Cobb Social Media: The Cobb Social Media Meetu...
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www.realnewspr.com - January 16, 8:52 AM

Social Media

Talk to any teenager or 20-something and they’ll tell you they don’t watch the news or read the paper to get their information — they get almost all of it off the web.
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www.freeviraltips.com - January 12, 10:29 AM

Exactly what You Wanted To Know Regarding Social Media Marketing

One of the hottest as well as most fantasticways to increase your company is by using social media advertising. There are countless methods to utilize social media to grow the tiny business as well as increase the customer base.
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www.entrepreneur.com - January 9, 7:22 PM

Content Curation Will Be One Of The Biggest Trends In Content Marketing for 2012 | Entrepreneur

Below are some of the expected trends this year about Content Marketing.

 

- Crowdsourcing for Content Creation:

It became a valid business model to tap into people's willingness to create content for free or for low pay in return for online exposure. Now, companies of all sizes are eager to try such crowdsourcing to generate content.

 

- Content Curation, Aggregation and Syndication:

Content curation also will be hot in 2012, but content aggregation and online syndication are losing some heat with the release of the Google Panda Farmer algorithm changes last year.

Unlike aggregation and syndication that simply republish links or content, human beings select what they consider the best content in their areas of expertise, share links to the original content and add their own commentary. It's such added value, along with convenience, that is giving content curation momentum.

 

- Brands as Media:

More companies are beginning to understand that social media sites and tools aren't the place for their usual marketing pitches. Instead, companies realize they need to think like publishers, not marketers, to connect their brands with online audiences.

 

- Content Marketing Integration:

Silo marketing is out in 2012, and complete marketing integration is in. There has never been a more pivotal year for companies to take off their blinders and fully mesh all aspects of their marketing--online and offline, traditional and social.

 

Curated by Giuseppe Mauriello

[read full article http://j.mp/zpZ5k4]


Via Giuseppe Mauriello
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friedmansocialmedia.com - January 9, 7:18 PM

Build Your Social Media Schedule For 2012

Now's a great time to put together your Social Media Schedule for 2012! (Is LinkedIn a major part of your 2012 Social Media Marketing Schedule?
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www.newsday.com - January 9, 7:08 PM

Social media not your thing? Could hurt your job search


Allie McCormick left her full-time public relations position to be a stay-at-home mom. Once she was ready to get back to work, she posted to Facebook that she was looking for a job.

"I believe my (Social media not your thing?
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venturebeat.com - January 9, 7:07 PM

Everything’s connected: Why all marketing will become social

We all know the Facebook story or at least saw the movie. A site for college kids to publish their pictures became an Internet phenomenon. But while grandma may now be posting what she ate for brea...
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www.stumbleupon.com - January 9, 7:04 PM

Brand Focus #11: Interactive Videos As A Social Media Marketing Campaign... - StumbleUpon

Brand Focus: Interactive Videos As A Social Media Marketing Campaign http://t.co/HOiB0SEK...
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profitablepopularity.com - January 8, 6:09 AM

Are You After Republishing More Content Easily or Becoming a Trusted Filter For Your Tribe?

Dr. Rachna Jain has a short, valuable article on content curation and its benefits up on his blog. 

In particular, he is good in highlighting the fact that there is more than one approach to curation, a superficial-one geared to just shoot out more content while having an easier life at it, and another one geared to provide a true service to a specific tribe's interest.   


Dr. Rachna also shares simple and good advice at the end of his article, on what are the key ingredients that are critical to those who want to develop greater authority and reputation by becoming effective trusted filters for those who follow them. 

 

Key highlights from the article:

 

>> "...you can gain some measure of influence and leadership over a community, simply by being a very strong filter of information specific to that community."

 

>> "While curation seems to have initially begun as a way of rapidly creating new content, it also represents another way to build influence."

 

>> "By curating content, you are subtly allying yourself with the original content producer.

 

By reintroducing content in a new form or as part of a new conversation, you are directing where attention and focus goes.

 

And, when you can direct attention and focus, you clearly have influence...."

 

 

>> "your goal is to create content that begs to be shared.

 

[How?]

 

a) Make it interesting [editorially].

 

b) Have an opinion.

 

c) Use graphs, images, infographics to make your point.

 

d) Make your content captivating to your target market.

 

e) Highlight what they absolutely must know and

 

f) Give them guidance on what is not that important."

 

 

Read the full article: http://profitablepopularity.com/blog/content-curation-for-influence 

(Curated by Robin Good) 


Via Robin Good
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blog.marketo.com - January 7, 5:46 AM

How do Entrepreneurs Feel About Their Small Businesses in 2012? [Infographic] - B2B Marketing

The results of a recent study reveal small businesses’ outlook on performance, investment, and growth in 2012, producing a snapshot of how they are planning to steer their way to success in the New Year.
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www.articledirectoryhub.com - December 30, 2011 11:22 AM

Social Media Marketing To Improve Enterprise Achievement | Article ...

Social media marketing is steadily growing to be the most important portable media channel for dealers throughout the world. However, shown how new social website is, there are a variety of business owners who know they ...
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mashable.com - January 19, 3:57 PM

Google+ Brand Pages Begin Showing Up in Primary Search Results

In a move that could raise some charges of anti-competitive behavior, Google has begun integrating Google+ brand page information in primary search results.
The inclusion, noted by researcher BrightEdge, appears only for some brands at the moment.

Via Diego Orzalesi
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www.youtube.com - January 19, 3:56 PM

Search, plus Your World

Learn more at http://google.com/insidesearch/plus.html Search has always brought you information from across the web. Now, search gets better by including ph...

Via Diego Orzalesi
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www.imediaconnection.com - January 16, 8:52 AM

Social media battlefield: Marketing versus PR (page 3 of 3) - iMediaConnection.com

RT @MicheleScarano #Socialmedia battlefield: #Marketing versus #PR http://t.co/SupLgDfP: #Socialmed...
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www.digeus.com - January 16, 8:52 AM

SnapIt - Screen Capture Software

Capture anything you see on your PC screen! SnapIt is convenient for bloggers who capture and crop images for ther posts, for tech writers who need to describe menus and interfaces of applications, web designers and those who work with graphics every day.

Suggested by Dave
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thenextweb.com - January 12, 10:22 AM

The 5 Golden Rules of Content Marketing

If you’re a marketer or serve any function of marketing, the term content marketing has most probably passed your desk within the past year. It’s not a new item, but one that’s ...
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socialtimes.com - January 9, 7:20 PM

Talk Show Launches On Tumblr Shot Entirely On iPhones…By The Guests

This piece was written by Megan O'neill in Socialtimes today. It should be very interesting to watch it's progress, if it's successful, lots of new and creative shows could emerge on Tumblr as a result.

 

Intro:

 

"What happens when two guys that are constantly wearing plaid shirts get together for a few beers? Well, they come up with the idea to do a talk show all about plaid that’s shot entirely on iPhones, of course".

 

The show is called Plaid Forever and it launched today on Tumblr.

 

Plaid Forever is the brainchild of Michael Krivicka of Thinkmodoand his friend Andrew—two plaid loving guys that live in New York. Michael told me via email, “It all started with Andrew and I.

 

We are great friends and are constantly wearing plaid shirts. One day we thought: let’s do a plaid themed website! The idea was very broad at first and then we narrowed it down to a talk-show type format that will live on the web.”They launched the show today.

 

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here: [http://bit.ly/AvPiQf]


Via janlgordon
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www.businesswire.com - January 9, 7:17 PM

2012 Canon VIXIA Camcorders Bring New Social Sharing Capabilities and Strong Low-Light Performance | Business Wire

Canon U.S.A., Inc., a leader in digital imaging solutions, today announced a new line of six VIXIA High Definition flash memory camcorders – thr (2012 Canon VIXIA Camcorders Bring New Social Sharing Capabilities and Strong ...: LAKE SUCCESS, NY--(BUSINES...)...
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www.zenno-poster.com - January 9, 7:08 PM

3 Marketing Tips By Copywriter Gary Halbert

The purpose of this article is to give you a few tools to kick start you next small business marketing campaign ...
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www.utalkmarketing.com - January 9, 7:06 PM

Six quick tips for integrating social media marketing into your working day - Marketing News | UTalkMarketing

Six quick tips for integrating social media marketing into your working day, By John Hayes, iContact.
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mavensocial.wordpress.com - January 9, 7:04 PM

The Importance of Social Media: Data is King – Relationships are Queen

Continuing with an article I posted earlier on this week, I found additional poignant information on the importance of data collection and analysis from social media in the IBM study From Stretched...
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handpick.me - January 8, 6:09 AM

A Great Way To Curate Your Newsletter: Handpick

Handpick is a great new service which allows you to curate a set of selected links to send out each day/week to your favorite groups of fans.

 

Though the use of a simple browser bookmarklet you can easily pick and save all of the most interesting resources and then have them sent out to your relevant subscribers.

 

How it works: "When you find a link you want to share, you click it, and it pops up a simple form for a title, link, description and a checklist of recipient groups you've created.

 

When you click 'share,' it doesn't buzz all your friends' phones right away. It collects links for you all day and sends an email digest to each group in the evening."

 

"Recipients of your Handpick links only get one message, and it arrives late in the day, when there's more time for thinking.

 

You create groups of contacts using whatever criteria you choose, and each group gets one message around 5 p.m. Pacific Time.

 

It has support for desktop and iPhone browser bookmarklets, a Chrome extension, and it can link with Instapaper."

 

Read the full review from ReadWriteWeb here: http://www.readwriteweb.com/archives/handpick_selective_social_sharing_without_the_nois.php 

 

Sing up for the beta here: http://handpick.me/ 


Via Robin Good
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www.ecademy.com - January 7, 5:29 AM

Do your sales happen by accident? How much do you actually know about your clients? - Ecademy

Creating an effective marketing strategy requires a reasonable understanding of your customers, their needs and the stages that they go through before and after buying your products and services. But how much do you understand that life-cycle?

Via Robert Craven
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