La journée e-Santé, organisée ce 15 octobre au Roazhon Park de Rennes, en partenariat avec Orange Business Services, a remporté un vif succès. 230 participants se sont déplacés pour assister à la table ronde et aux 12 conférences ainsi que pour rencontrer les 12 partenaires présents.
I already had the chance, two years ago, to explore Janssen’s pharmaceutical laboratory (see here) and go behind the scenes ot their drug safety programme (see here).
This week, I’ll be visiting their research and development centre (R&D) in Val-de-Reuil, to the west of Paris, a trip I’ll share with you using the hashtag #JanssenInnov.
This research centre is one of 14 in the Johnson & Johnson group, the parent company of the Janssen laboratory. It stands out because it does just as well with the pharmaceutical branch of the group as with the ‘consumer’ branch, which is well known thanks to brands like Le petit Marseillais®, Roc® and Neutrogena®.
But what’s interesting about Janssen’s approach to innovation is that it’s made the switch to open innovation, establishing 4 innovation centres under the umbrella group Johnson & Johnson Innovation since 2013.
As well as these 4 innovation centres, there are also the JLABS in the USA which form ‘no strings attached’ health business incubators, spread across 5 sites (4 in the USA and one which opened recently in Toronto).
All this is the logical next step for a global leader in health which in 1973 set up what is now the oldest venture capital firm in the health sector, and which for several years has been launching digital health solutions under the brand CARE4TODAY.
Nutrition..en finir avec les faux semblants - Les régimes "sans" (gluten, lait, sucre, sel,..) sont ils bons pour la santé ? une émission live du CERIN
Lionel Reichardt / le Pharmageek's insight:
une très intéressante émission live organisée par le CERIN base de données de connaissance en nutrition pour les professionnels de santé.
Le thème de ce "parlons nutrition " ? les régimes "sans".. le sans sucre, sans sel, sans gluten, sans lait..sont ils vraiment bons pour la santé ?
L'occasion d'interviewer les 3 intervenants :
- Gérarld Bronner, auteur de la démocratie des crédules.. le web participe t il réellement à l'empowerment des patients?
- Dr Jean Michel LECERF, médecin endocrinologue et expert en nutrition.. que peut attendre la esanté des outils de suivi de nutrition et cela aidera t il réellement à changer les comportements hygiénodiététiques ?
-Olivier BERNARD, pharmacien quebecois et connu comme "Le Pharmachien"..quel avenir pour le pharmacien dans la esanté?
Un joli moment en partenariat avec le CERIN (cerin.org)..
Content Marketing is the buzz term on everyone lips, but native advertising has also been steadily gaining traction as brands look to best utilize new content distribution methods and means to spread their message, particularly via online platforms. But which one delivers better results? A new report from the combined forces of Fractl and Moz, and published Harvard Business Review, aims to answer just that.
Content is King: we've heard this sentence so much that for a lot of us it can become a factor of stress and frustration. Are you suffering content FOMO? Relax: content curation is here to the rescue. And here's how to make it practical and easy through hands-on best practices and tips as well as free or freemium tools to stop worrying about not doing enough with content.
Ever since we started to work on Scoop.it, we’ve had this question: is it fair to use other people’s content for your own good: in other words, how ethical is content curation? Is it even legal? A quick look at history clearly shows that artists and scientists never created in a vacuum but have always leveraged pre-existing work to develop their own. And that’s for the greater good. Closer to us, there is a multitude of online media sites which embraced content curation as an alternative or a complement to the content they produce: the Huffington Post is a famous example but Upworthy and BuzzFeed are others and even the respected New York times started doing it. Of course, such an answer won’t satisfy your legal department or your own need to have a more pragmatic answer. So as we’ve now been arounds for several years and, more importantly, have seen millions of users publish more than 100 million pieces of content, we feel we can not only give you a recap of the facts that make content curation ethical but also back that out with data. Continue reading →
This is not just a recap of the facts that make good content curation perfectly ethical and mutually beneficial: I also wanted to give some data to back up these facts since we've now seen content curation become a mainstream practice with more than 2 million professionals using Scoop.it and embracing it as a key part of their social media and online publishing experience.
We've not only seen how we could help them make content curation impacting for their online presence and professional brands but we've seen how positive it was for content creators and how they reacted to it.
A bill by U.S. Rep. Billy Long (R-MO) is pushing the FDA to update its regulatory approach to pharma marketing on social media outlets like Twitter.
Lionel Reichardt / le Pharmageek's insight:
HR 2479... cela sonne comme une nouvelle molécule en cours de développement mais c'est un amendement aux USA pour modifier les modalités d'utilisation de twitter par l'industrie pharmaceutique pour parler de ses marques.
Comment compléter les guidelines émises par la FDA et permettre la diffusion de mentions légales dans un tweet faisant 140 caractères ? ajouter un lien hypertexte tout simplement !
La FDA devrait réagir et adapter ses guidelines (ou pas)..
En attendant en Europe on en est encore bien loin même si de plus en plus de laboratoires pratiquent l'écoute du web et des réseaux sociaux et comment à s'engager sur des strategy social media intéressantes mixant approche patient et professionnels de santé avec la part belle à la compréhension des DOL - Digital Opinion Leaders..
Increasingly, brands are making room for executive content roles within their organizational structure. I’ve been studying content roles in the enterprise for some time now, and realize there’s an issue that’s not yet been addressed.
What’s the difference between content and content marketing?
There’s a much-vaunted, but rarely-seen-in-the-wild title of chief content officer. That role has executive purview and cross-functional authority.
A chief content officer has reach into R&D, product, HR, customer care, internal communications — all areas that don’t ladder up to marketing. And of course, the larger the organization, the greater the remove (or the silos) can be between departments and divisions.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.