BEST OF PHARMAGEEK
Follow
Find
5.4K views | +0 today
 
Scooped by Lionel Reichardt / le Pharmageek
onto BEST OF PHARMAGEEK
Scoop.it!

A regarder Carte Blanche aux E-Patientes - BePATIENT WebTV Animation par le Pharmageek

BePTATIENT WebTV présente Carte Blanche aux E-Patientes Samedi 15 septembre 2012 - 1H d'émission disponible gratuitement sur www.bepatient.mobi Thème : Un pa...
more...
No comment yet.
BEST OF PHARMAGEEK
My review's fav ! Stuff I like
Your new post is loading...
Your new post is loading...
Scooped by Lionel Reichardt / le Pharmageek
Scoop.it!

TEDX Lionel REICHARDT Pharmageek "La médecine des immortels" #hcsmeufr #tedxistec

Merci aux étudiants de l'Istec qui m'ont donné la possibilité de vivre cette expérience d'un TedX. J'ai voulu à travers les Unes du TIME MAGAZINE revenir sur...
Lionel Reichardt / le Pharmageek's insight:

Passage en revue de la transformation digitale de la santé en 12 minutes chrono pour ce TEDX organisé par l'Istec à travers les Unes du TIME magazine.. une expérience incroyable !

more...
Magalie Watts's curator insight, June 16, 4:19 AM

Une belle intervention de Lionel REICHARDT au #Tedxistec #Mars2015

Rescooped by Lionel Reichardt / le Pharmageek from Transition Digitale de l'Entreprise
Scoop.it!

The Emergence of the Content Marketing Platform | Content Marketing Forum

The Emergence of the Content Marketing Platform | Content Marketing Forum | BEST OF PHARMAGEEK | Scoop.it
Take a deep dive into the marketing technology universe. Learn about the rise of a platform that will enable content marketers to drive more impact within their organizations.

Via Peg Corwin, Frederic Patry
Lionel Reichardt / le Pharmageek's insight:

Learn about the pieces of a content marketing platform and how they can be integrated. These supplement your salesforce and marketing automation processes.

more...
Melanie COVINHES's curator insight, August 3, 5:05 AM

Learn about the pieces of a content marketing platform and how they can be integrated. These supplement your salesforce and marketing automation processes.

Go Sky Go's curator insight, August 6, 6:11 AM

Learn about the pieces of a content marketing platform and how they can be integrated. These supplement your salesforce and marketing automation processes.

Pascale Philippe's curator insight, August 7, 9:22 AM

Learn about the pieces of a content marketing platform and how they can be integrated. These supplement your salesforce and marketing automation processes.

Scooped by Lionel Reichardt / le Pharmageek
Scoop.it!

J'ai testé ma personnalité avec IBM WATSON #hcsmeufr

J'ai testé ma personnalité avec IBM WATSON #hcsmeufr | BEST OF PHARMAGEEK | Scoop.it
J'ai testé ma personnalité avec IBM WATSON #hcsmeufr
more...
No comment yet.
Scooped by Lionel Reichardt / le Pharmageek
Scoop.it!

Nutrition..en finir avec les faux semblants #cerinlive #hcsmeufr

Nutrition..en finir avec les faux semblants #cerinlive #hcsmeufr | BEST OF PHARMAGEEK | Scoop.it
Nutrition..en finir avec les faux semblants - Les régimes "sans" (gluten, lait, sucre, sel,..) sont ils bons pour la santé ? une émission live du CERIN
Lionel Reichardt / le Pharmageek's insight:

une très intéressante émission live organisée par le CERIN base de données de connaissance en nutrition pour les professionnels de santé.

Le thème de ce "parlons nutrition " ? les régimes "sans".. le sans sucre, sans sel, sans gluten, sans lait..sont ils vraiment bons pour la santé ?

L'occasion d'interviewer les 3 intervenants :

- Gérarld Bronner, auteur de la démocratie des crédules.. le web participe t il réellement à l'empowerment des patients?

- Dr Jean Michel LECERF, médecin endocrinologue et expert en nutrition.. que peut attendre la esanté des outils de suivi de nutrition et cela aidera t il réellement à changer les comportements hygiénodiététiques ?

-Olivier BERNARD, pharmacien quebecois et connu comme "Le Pharmachien"..quel avenir pour le pharmacien dans la esanté?


Un joli moment en partenariat avec le CERIN (cerin.org)..

Digitalement vôtre

Lionel


more...
No comment yet.
Rescooped by Lionel Reichardt / le Pharmageek from MarketingHits
Scoop.it!

29 essential content marketing metrics #infographic

29 essential content marketing metrics #infographic | BEST OF PHARMAGEEK | Scoop.it
f you’ve ventured into the realm of content marketing, chances are you’ve had someone up the chain ask you, “How do we know this is working?”

It’s the classic ROI question that every content marketing pro will face at some point, and it’s an important question. It’s also a question that can be difficult to answer.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Lionel Reichardt / le Pharmageek from MarketingHits
Scoop.it!

Content Marketing vs Native Advertising – Which Produces Better Results? #contentmarketing

Content Marketing vs Native Advertising – Which Produces Better Results? #contentmarketing | BEST OF PHARMAGEEK | Scoop.it
Content Marketing is the buzz term on everyone lips, but native advertising has also been steadily gaining traction as brands look to best utilize new content distribution methods and means to spread their message, particularly via online platforms. But which one delivers better results? A new report from the combined forces of Fractl and Moz, and published Harvard Business Review, aims to answer just that.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Lionel Reichardt / le Pharmageek from Pierre-André Fontaine
Scoop.it!

Content is king: easy & simple ways to curate relevant content

Content is King: we've heard this sentence so much that for a lot of us it can become a factor of stress and frustration. Are you suffering content FOMO? Relax: content curation is here to the rescue. And here's how to make it practical and easy through hands-on best practices and tips as well as free or freemium tools to stop worrying about not doing enough with content. 


Via Guillaume Decugis, Pierre-André Fontaine
more...
SENAME Interactive's curator insight, May 8, 1:38 AM

Excellent slideshare on content curation. Worth viewing it. 

Marta Torán's curator insight, June 13, 3:10 PM

Una excelente presentación sobre Curación de Contenidos

ignis ideas+innovación transmedia's curator insight, August 7, 9:35 AM

These are the slides of a talk I gave to the Social Media for Non-Profits conference on June 11 in Mountain View. 

 

Like many large and small businesses, non-profits are often looking at social media in general and content in particular as a huge opportunity to embrace but also one that is hard to master. Limited resources, lack of inspiration, lack of credibility are often mentioned as blocking factors so that overall a lot of people are left with fear of missing out. 

 

My talk was thus on how to relieve that stress by using content curation - which in itself is not easy but can become much easier with the appropriate tools or combination of tools. 

 

The presentation covers the key benefits of a good content strategy, how content curation can help as well as best practices, tools and a few case studies as well. 

Scooped by Lionel Reichardt / le Pharmageek
Scoop.it!

Le jour ou j'ai piqué un vélo chez Google - :-)

Partagez vos vidéos avec vos amis, vos proches et le monde entier
more...
No comment yet.
Scooped by Lionel Reichardt / le Pharmageek
Scoop.it!

Etat et pratiques des relations influenceurs en 2015 [Étude Augure] - Augure

Etat et pratiques des relations influenceurs en 2015 [Étude Augure] - Augure | BEST OF PHARMAGEEK | Scoop.it
Découvrez les résultats de notre seconde étude sur les relations influenceurs et le marketing d'influence
more...
No comment yet.
Scooped by Lionel Reichardt / le Pharmageek
Scoop.it!

Qui est un influenceur ?

Qui est un influenceur ? | BEST OF PHARMAGEEK | Scoop.it
Influenceur, influencer est un individu qui par son statut, son exposition médiatique peut influencer les comportement de consommation dans un univers donné
more...
No comment yet.
Scooped by Lionel Reichardt / le Pharmageek
Scoop.it!

« Construire un modèle gagnant-gagnant entre patients et professionnels de santé »

« Construire un modèle gagnant-gagnant entre  patients et professionnels de santé » | BEST OF PHARMAGEEK | Scoop.it
Voix des Patients, un media d'information sur les maladies chroniques, une initiative de la Fondation Roche.
more...
No comment yet.
Scooped by Lionel Reichardt / le Pharmageek
Scoop.it!

Trophées e-santé - startups, Castres vous attend ! #hcsmeufr

Trophées e-santé - startups, Castres vous attend ! #hcsmeufr | BEST OF PHARMAGEEK | Scoop.it
Trophées e-santé - startups, Castres vous attend !
more...
No comment yet.
Scooped by Lionel Reichardt / le Pharmageek
Scoop.it!

A320 GermanWings : c'est la faute de la pharma !

A320 GermanWings : c'est la faute de la pharma ! | BEST OF PHARMAGEEK | Scoop.it
pharma
Lionel Reichardt / le Pharmageek's insight:

"tous pourris", la "corruption à tous les étages".. le pharma bashing ne s'est jamais aussi bien porté mais ne joue t on pas aux apprentis sorciers et aux pompiers pyromanes ? avec un grand perdant : le patient !

more...
No comment yet.
Rescooped by Lionel Reichardt / le Pharmageek from Curation & The Future of Publishing
Scoop.it!

Is content curation ethical? A data-driven answer

Is content curation ethical? A data-driven answer | BEST OF PHARMAGEEK | Scoop.it
Ever since we started to work on Scoop.it, we’ve had this question: is it fair to use other people’s content for your own good: in other words, how ethical is content curation? Is it even legal?
A quick look at history clearly shows that artists and scientists never created in a vacuum but have always leveraged pre-existing work to develop their own. And that’s for the greater good. Closer to us, there is a multitude of online media sites which embraced content curation as an alternative or a complement to the content they produce: the Huffington Post is a famous example but Upworthy and BuzzFeed are others and even the respected New York times started doing it.
Of course, such an answer won’t satisfy your legal department or your own need to have a more pragmatic answer. So as we’ve now been arounds for several years and, more importantly, have seen millions of users publish more than 100 million pieces of content, we feel we can not only give you a recap of the facts that make content curation ethical but also back that out with data. Continue reading →

Via Guillaume Decugis
Lionel Reichardt / le Pharmageek's insight:

This is not just a recap of the facts that make good content curation perfectly ethical and mutually beneficial: I also wanted to give some data to back up these facts since we've now seen content curation become a mainstream practice with more than 2 million professionals using Scoop.it and embracing it as a key part of their social media and online publishing experience.


We've not only seen how we could help them make content curation impacting for their online presence and professional brands but we've seen how positive it was for content creators and how they reacted to it. 

more...
Gilbert Faure au nom de l'ASSIM's curator insight, August 1, 3:11 AM

This is not just a recap of the facts that make good content curation perfectly ethical and mutually beneficial: I also wanted to give some data to back up these facts since we've now seen content curation become a mainstream practice with more than 2 million professionals using Scoop.it and embracing it as a key part of their social media and online publishing experience.

 

We've not only seen how we could help them make content curation impacting for their online presence and professional brands but we've seen how positive it was for content creators and how they reacted to it. 

Wes Thomas's curator insight, August 2, 12:16 AM

This is not just a recap of the facts that make good content curation perfectly ethical and mutually beneficial: I also wanted to give some data to back up these facts since we've now seen content curation become a mainstream practice with more than 2 million professionals using Scoop.it and embracing it as a key part of their social media and online publishing experience.

 

We've not only seen how we could help them make content curation impacting for their online presence and professional brands but we've seen how positive it was for content creators and how they reacted to it. 

Wes Thomas's curator insight, August 2, 12:17 AM

This is not just a recap of the facts that make good content curation perfectly ethical and mutually beneficial: I also wanted to give some data to back up these facts since we've now seen content curation become a mainstream practice with more than 2 million professionals using Scoop.it and embracing it as a key part of their social media and online publishing experience.

 

We've not only seen how we could help them make content curation impacting for their online presence and professional brands but we've seen how positive it was for content creators and how they reacted to it. 

Scooped by Lionel Reichardt / le Pharmageek
Scoop.it!

OECD Health Statistics 2015 - Country Notes - OECD

Specific country notes have been prepared using data from the database OECD Health Statistics 2015, July 2015 version. The notes are available in PDF format.
more...
No comment yet.
Scooped by Lionel Reichardt / le Pharmageek
Scoop.it!

New bill to boost #pharma's presence on social media #hcsm #hcsmeu

New bill to boost #pharma's presence on social media #hcsm #hcsmeu | BEST OF PHARMAGEEK | Scoop.it
A bill by U.S. Rep. Billy Long (R-MO) is pushing the FDA to update its regulatory approach to pharma marketing on social media outlets like Twitter.
Lionel Reichardt / le Pharmageek's insight:

HR 2479... cela sonne comme une nouvelle molécule en cours de développement mais c'est un amendement aux USA pour modifier les modalités d'utilisation de twitter par l'industrie pharmaceutique pour parler de ses marques.

Comment compléter les guidelines émises par la FDA et permettre la diffusion de mentions légales dans un tweet faisant 140 caractères ? ajouter un lien hypertexte tout simplement !

La FDA devrait réagir et adapter ses guidelines (ou pas)..

En attendant en Europe on en est encore bien loin même si de plus en plus de laboratoires pratiquent l'écoute du web et des réseaux sociaux et comment à s'engager sur des strategy social media intéressantes mixant approche patient et professionnels de santé avec la part belle à la compréhension des DOL - Digital Opinion Leaders..

A suivre

Lionel 


more...
No comment yet.
Rescooped by Lionel Reichardt / le Pharmageek from Scoop.it on the Web
Scoop.it!

GetRank shows this quarter’s top 25 Content Marketing apps on GetApp

GetRank shows this quarter’s top 25 Content Marketing apps on GetApp | BEST OF PHARMAGEEK | Scoop.it
Check out the top 25 cloud-based Content Marketing apps on GetApp and read the quarterly report on industry trends and insights.

Via Scoop.it
more...
Susan Davis Cushing's comment, July 10, 2:44 PM
Congratulations!
ansibicycling's comment, August 6, 12:58 AM
too good
technetiumfool's comment, August 7, 12:12 AM

Extremely good...!!
Rescooped by Lionel Reichardt / le Pharmageek from MarketingHits
Scoop.it!

The Difference Between Content And Content Marketing

The Difference Between Content And Content Marketing | BEST OF PHARMAGEEK | Scoop.it
Increasingly, brands are making room for executive content roles within their organizational structure. I’ve been studying content roles in the enterprise for some time now, and realize there’s an issue that’s not yet been addressed.

What’s the difference between content and content marketing?

There’s a much-vaunted, but rarely-seen-in-the-wild title of chief content officer. That role has executive purview and cross-functional authority.

A chief content officer has reach into R&D, product, HR, customer care, internal communications — all areas that don’t ladder up to marketing. And of course, the larger the organization, the greater the remove (or the silos) can be between departments and divisions.

Via Brian Yanish - MarketingHits.com
more...
SENAME Interactive's curator insight, July 8, 1:13 AM

Are product demo videos content — or content marketing? What about product brochures?

Rescooped by Lionel Reichardt / le Pharmageek from PHARMA NEWS, MULTICHANNEL & CROSSCHANNEL MAKETING
Scoop.it!

Let's tweet over : Silja Chouquet - DE-scribe Medecines #hcsmeu #hcsm

Let's tweet over : Silja Chouquet - DE-scribe Medecines #hcsmeu #hcsm | BEST OF PHARMAGEEK | Scoop.it
« If we could develop something to get people to take the medicine we prescribe them, it would have a greater benefit to society than any new drug we could develop. »
more...
No comment yet.
Scooped by Lionel Reichardt / le Pharmageek
Scoop.it!

Esanté : Uber, passe et manque... #hcsmeufr

Esanté : Uber, passe et manque... #hcsmeufr | BEST OF PHARMAGEEK | Scoop.it
C’est avec attention que je lis les différents articles sur la transformation digitale et ses conséquences. Rien que depuis le début du mois il y a …
more...
Delphine Lalande's curator insight, June 20, 4:41 AM

UBERISATION de notre santé :  point de vue intéressant 

Scooped by Lionel Reichardt / le Pharmageek
Scoop.it!

LIONEL REICHARDT, PHARMAGEEK : » A LA NOTION DE QUANTIFIED SELF, JE PRÉFÈRE CELLE DE MODIFIED SELF » #hcsmeufr

LIONEL REICHARDT, PHARMAGEEK :  » A LA NOTION DE QUANTIFIED SELF, JE PRÉFÈRE CELLE DE MODIFIED SELF » #hcsmeufr | BEST OF PHARMAGEEK | Scoop.it
La révolution digitale, ce n’est pas demain, c’est aujourd’hui. Découvrez l’expérience #Digitalforallnow d’Econocom et mobilisez-vous !
more...
Delphine Lalande's curator insight, June 20, 4:42 AM

#DIGITALFORNOW  #MODIFIEDSELF

Rescooped by Lionel Reichardt / le Pharmageek from communication & relations publics santé
Scoop.it!

« Il y a six principes universels d'influence »

« Il y a six principes universels d'influence » | BEST OF PHARMAGEEK | Scoop.it
Robert Cialdini est un spécialiste scientifique de l'influence. Présenté aux Etats-Unis comme le « Parrain » en ce domaine, cet auteur à succès et professeur universitaire donne quelques pistes....

Via Stéphanie Chevrel
more...
No comment yet.
Scooped by Lionel Reichardt / le Pharmageek
Scoop.it!

« Construire un modèle gagnant-gagnant entre patients et professionnels de santé » #hcsmeufr

« Construire un modèle gagnant-gagnant entre  patients et professionnels de santé » #hcsmeufr | BEST OF PHARMAGEEK | Scoop.it
Voix des Patients, un media d'information sur les maladies chroniques, une initiative de la Fondation Roche.
more...
No comment yet.
Scooped by Lionel Reichardt / le Pharmageek
Scoop.it!

Communication digitale : Contenus & influenceurs sont vos meilleurs alliés

Communication digitale : Contenus & influenceurs sont vos meilleurs alliés | BEST OF PHARMAGEEK | Scoop.it
more...
No comment yet.
Rescooped by Lionel Reichardt / le Pharmageek from Public Health - Santé Publique
Scoop.it!

#Santépublique : faut-il passer le chômage en ALD ? #hcsmeufr

#Santépublique : faut-il passer le chômage en ALD ? #hcsmeufr | BEST OF PHARMAGEEK | Scoop.it
Santé publique : faut-il passer le chômage en ALD ?
more...
Lionel Reichardt / le Pharmageek's curator insight, April 6, 7:47 AM

45 000 suicides sur une soixantaine de pays chaque année dus au chômage..En France chaque fois que le taux de chômage augmente de 10%, le taux de décès par suicide sur les plus de 15ans augmente de 1.5%.. mais pire encore,10 000 à 20 000 morts par an seraient dus au chômage en France..maladies chroniques, accidents cardiovasculaires.. la surmortalité des chômeurs est 3 fois supérieure à celle des non chômeurs.. un vrai problème de santé publique ! 

Scooped by Lionel Reichardt / le Pharmageek
Scoop.it!

Hackathon Novartis : que le code commence ! #hcsmeufr #esantehack

Hackathon Novartis : que le code commence ! #hcsmeufr #esantehack | BEST OF PHARMAGEEK | Scoop.it
Hackathon e-santé novartis
Lionel Reichardt / le Pharmageek's insight:

Lancement de 48H de réflexion et de construction de solutions de santé autour du patient diabétique de T2 avec ou sans complications rétinopathiques. Un hackathon signé Novartis en co création avec BeMyApp et Polytech UPMC

more...
No comment yet.