Remember that time a couple of Norwegian 20 year-olds posted a picture to Facebook? Sure you do. The one where the girl, Catherine, agreed to have sex with her friend Peter if the picture got a million Likes?
How to run a successful marketing campaign Adelaide Now "This has been incredibly important to staying ahead of the curve and ensuring that we not only adopt the latest marketing technologies but we pioneer it in Australia and understand it in a...
...We don't need to go back hundreds of years to see examples of content marketing when the term itself didn't exist however. We - and many other agencies and in-house teams - have created videos, games, related images and other marketing material for clients since launching 7 years ago, way before somebody in skinny jeans and unnecessary spectacles felt the need to put a collective name on it other than 'PR' or 'marketing'.
Big fat greasy chip on my shoulder about the name firmly established - it's taken three paragraphs to get it all out - I wanted to explore just why even the best 'content' still needs to be 'marketed'.
Let's take this 'Our Blades Are F***ing Great' video by Dollar Shave Club, for instance....
How would you feel if your Facebook page was shut down? What if your blog, where you create, post your ideas and thoughts was turned off? These are questions that we often don't want to contemplate. For me, the reaction would be one of loss.
As a successful small business owner, you most likely have an active Twitter account and are consistently putting out great content (and if you are a little behind on the twitterverse, here’s some handy tips to help you along the way).
Search Engine Marketing - You know the importance of SEO, but building a program can be overwhelming. If the thought of SEO makes your head hurt, here's a tried and tested guide...
If the thought of SEO makes your head hurt, here's a tried and tested step-by-step guide on how to create and execute a killer SEO keyword strategy.
Methodology to Find New Keywords
Using Google's Keyword Tool, you can experiment with finding keywords in two ways:
Keywords that are relevant to your product offering or serviceKeywords used to find direct and indirect competitors of yours
Determining Your Target Keywords
Once you feel satisfied with your master list, go through it and narrow it down. Choose keywords with the best search volume, relevancy to your product and branding, and minimal competitiveness; also ensure that you don't choose keywords that are too similar to each other.
The Process of Placing Specific Keywords on Website Pages
When your keyword list is finalized, the next step is to place the new keywords into your website pages.
Create an Excel document where you can track which keywords you want to place on each page. Ensure that the top ranking keywords are placed on the most visited pages (as determined by Google Analytics) or on pages that will drive conversions; this is the most logical way to drive up your SEO. You should also make sure that the keywords are logically matched with the website page.
Examiner.com 2013 SEO trends for online marketing strategies Examiner.com The ever changes and constant upgrading of Google Panda and Penguin 2.0 has thrown many online marketing professionals into a tailspin as to how to effectively remain...
Over the last year or so we have seen many changes to the way companies go about implementing their link building campaigns. With search engines like Google looking to distinguish between high quality websites with authority and spam sites producing numerous backlinks to climb up search rankings, it has meant that many traditional anchor text based links have become less valuable.
This has led to more and more companies focusing on social media to facilitate their link building campaigns. In this article we will explain how companies go about link building using social media.