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Pinterest Success, Creative Ways to Use Pinterest for Your Business | Social Media Examiner

Pinterest Success, Creative Ways to Use Pinterest for Your Business | Social Media Examiner | Best Marketing Tips | Scoop.it
Social media marketing podcast 45, in this episode Cynthia Sanchez shares how to use Pinterest for market research and how to get your content seen more.

Via Kelly Lieberman
Denis Marsili's insight:

Pinterest, well done, works wonders

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14 tools to rock Google+

14 tools to rock Google+ | Best Marketing Tips | Scoop.it
Looking for tools to grow your presence on Google+? Check out the list below. Social media is always changing, so new services pop up weekly. As a result, this list cannot be exhaustive. I plan on ...

Via Cendrine Marrouat - www.socialmediaslant.com
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Philip Search's curator insight, December 4, 2013 2:07 AM

some Great tools to help promote your business on Google Plus 

Businessopportunites's curator insight, December 5, 2013 11:48 PM

Nice Post! Thanks for sharing the post.

Lynn O'Connell for O'Connell Meier's curator insight, December 22, 2013 5:16 PM

Widgets, tools, and extensions to help you rock google+

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Finding Your Window Of Opportunity - Illustrated

Finding Your Window Of Opportunity - Illustrated | Best Marketing Tips | Scoop.it
Window of opportunity is an infographic that illustrates the best period to open a business. For the entrepreneurial mind, the window is almost always open.

Via Webgrrl
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Webgrrl's curator insight, November 8, 2013 10:36 PM
The Best Times To Start a Business : if absolutely nothing is going on in your life – let’s call it stability – it is a great opportunity to start a business. | fundersandfounders
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The One Thing Successful People Never Do

The One Thing Successful People Never Do | Best Marketing Tips | Scoop.it
Success comes in all shapes and colours. You can be successful in your job and career but you can equally be successful in your marriage, at sports or a hobby. Whatever success you are after there is
Denis Marsili's insight:

VERY GOOD ARTICLE! 

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An Entrepreneur's Most Important Tool: Self-Delusion

An Entrepreneur's Most Important Tool: Self-Delusion | Best Marketing Tips | Scoop.it
It’s one of the greatest inventions in human history. Right up there with the wheel, the steam engine and the waffle maker. I’m talking about self-delusion.I don’t mean damaging
Denis Marsili's insight:

“It’s easier to act your way into a new way of thinking than to think your way into a new way of acting.”

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70 Tools And 4 Reasons To Make Your Own Infographics

70 Tools And 4 Reasons To Make Your Own Infographics | Best Marketing Tips | Scoop.it
Let's talk about ways you can make your own infographics - but first - let's discuss WHY you'd want to make some infographics for teachers and students!

Via Ana Cristina Pratas, Brian Yanish - MarketingHits.com
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The Three Biggest Lies Told in Business

The Three Biggest Lies Told in Business | Best Marketing Tips | Scoop.it
My dad worked in the business world, as a print publisher, while I was growing up. To me, on the occasional wife-and-kid-visits to Dad's office in New York, the business world seemed boring and stale
Denis Marsili's insight:

Very interesting article! 

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Content Is The New Search Marketing Currency

Content Is The New Search Marketing Currency | Best Marketing Tips | Scoop.it
Content Is The New Currency For Smarter Search And Smarter Marketing - 06/27/2013

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, July 1, 2013 11:34 AM

Interesting to think of content as a currency. Content does act like a currency in a lot of ways including:


* Earns Interest (older content continue to contribute). 

* Costs lower over time (as engine gets more efficient and archive is built). 

* Returns multiply exponentially once authority is established. 

* Investment is required to have a chance to create authority. 

Content is like having a savings account when you were a kid. Your parents made you open it with your grannie's birthday money. The sum may have been so small you missed the BIG LESSON. 

The BIG LESSON is money only has one purpose - self replication via compound interest. Money's natural state is one of decay. Eaten away by inflation and other natural enemies money can wilt, dry up and blow away. 

The only way to overcome money's natural decay is to create a "money tree" that replaces the fruit you pick. Content marketing acts like money too. Its natural state is decay. You must tend your "content crops" with social support and links to "evergreen" or "tent poll" posts. 

Think of linking in like watering. When you water your content marketing crops they become strong and are able to fight off content marketing’s decay. The more sophisticated your engine is about watering the better off your content crop is. 

Features such as:

* People who've read X, also like Y.

* Similar posts "upsale" lists.

* Related posts "cross-sale lists.
* Most popular lists.

* Most commented on list.

 

By treating content as the "products" and "currency" it is your website and Internet marketing team is more likely to have content do the most magical thing - clone itself via social likes and shares. 

"Clone" isn't exactly right, but each social signal tells Google your content is valuable (no matter when it was created) AND prevents decay. Soon, when author rank is fully incorporated in SEO, your content will have generations of benefit it can gain or share. 

Content is the new "currency' of search marketing.  

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Half day workshops / LinkedIn recently changed how it presents itself to the world / Mark White | TheMarketingblog

Half day workshops / LinkedIn recently changed how it presents itself to the world / Mark White | TheMarketingblog | Best Marketing Tips | Scoop.it
LinkedIn : Keeping up with the changes From jonathanldavey.com - There is nothing more annoying that having just mastered a

Via Will Corry
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The Geology of a Content Marketing Strategy

The Geology of a Content Marketing Strategy | Best Marketing Tips | Scoop.it
What do blogs and volcanoes have in common? More than you might expect.

Via Stefano Principato
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Stefano Principato's curator insight, June 30, 2013 9:15 AM

Blava content is generally more educational, informational, and entertaining. It's created for the reader, and will really grab the attention of someone who is early in their decision-making process.

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Big CEOs: "We're Scared Of Social Media"

Big CEOs: "We're Scared Of Social Media" | Best Marketing Tips | Scoop.it
Why? Recent studies show us that eight out of ten CEOs are social media doubters. The majority don’t understand it or see it as a indulgence. Typically, they define it narrowly, as PR, a
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25 Tech Terms Every Entrepreneur Should Know

25 Tech Terms Every Entrepreneur Should Know | Best Marketing Tips | Scoop.it
An industry's jargon can be hard to decipher, and tech-related terms can be particularly perplexing. Here's a quick list on the words you need to know.
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How to Solicit the Customer Feedback Your Startup Needs

How to Solicit the Customer Feedback Your Startup Needs | Best Marketing Tips | Scoop.it
What is the fuel that propels a startup from idea to launch to a sustainable success? Is it a killer idea? Funding? Revenue? Attracting the best talent? A visionary leader?
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18 Great Tips To Increase Blog Traffic [6 from Marty]

18 Great Tips To Increase Blog Traffic [6 from Marty] | Best Marketing Tips | Scoop.it
A couple of days ago, I was lamenting to my friend Abbie Fink that Spin Sucks grew only 29 percent in 2012. She rolled her eyes at me as I was finishing my statement. “Only 29 percent,” she said.

Via Manish Dhane, Damjan Štrekelj, Martin (Marty) Smith
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ArcadeOfDesignStudio's curator insight, June 18, 2013 11:57 PM

Very helpfull!

Martin (Marty) Smith's curator insight, June 20, 2013 4:30 AM

I would add:

#13 GAMIFY.

#14 Guest Post (especialy with Google Authorship coming).

#15 Contestify (create cool contests).

#16 Work on blogs navigaiton and keyword silos.

#17 Add "Poeple who Read Also Like...".

#18 Add email subscription and regular persona based emails.


That last tip needs some explanation. Blogs have a hard tie gaining substantial PageRank because they tend to be one and done (people come read the post you just pitched on social media and leave). Fix one and done with a "People who like, also like..." Amazon-like feature sharing relevant content to the post on the page.

The other SEO issue with blogs is calendars make for bad keyword silos. Organize your blog into a series of 2 to 6 keyword "silos" such as "Internet marketing" and develop landing pages to summarize the content. This landing page is where you want rank to go as it is the top of the silo.

Read my Advanced SEO: Bleeding, Bottling and Siloing for more tips on how to organize a keyword silo:
http://scenttrail.blogspot.com/2012/06/seo-advanced-lessons-in-bleeding.html

 

Finally stop treating your blog like a blog and more like a website by adding email subscription forms and developing persona based email marketing. Best guide to how to do this is Managing Content Marketing (book) by Rose and Pulizzi.

SO...there are all kinds of ways to double or triple your blog's read

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5 Ways to Use Pinterest for Your Business

5 Ways to Use Pinterest for Your Business | Best Marketing Tips | Scoop.it

Pinterest is garnering a reputation as one of the best and effective marketing tools for an entrepreneur.


Via Webgrrl
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Webgrrl's curator insight, November 19, 2013 10:17 PM

As a research tool, you can use Pinterest to gain very valuable information  about your business, competition, and the marketing strategies you utilize. - Maria E. Duron

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Half Of Us May Soon Be Freelancers: 6 Compelling Reasons Why

Half Of Us May Soon Be Freelancers: 6 Compelling Reasons Why | Best Marketing Tips | Scoop.it
My cofounders and I started Contently in 2010 because we saw the world of journalism shifting. Where newspapers and magazines once provided stable, salaried jobs for reporters, writers and editors,
Denis Marsili's insight:

very good article!

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Create a Simple Marketing Plan | Social Media Today

Create a Simple Marketing Plan | Social Media Today | Best Marketing Tips | Scoop.it
Most of us built our businesses around our passion and in doing so enjoy our work every day.
Denis Marsili's insight:

Quite easy to read, comprehensive article...Read it if you are running your business ;-)

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10 Surprising social media statistics that might make you rethink your social strategy -

10 Surprising social media statistics that might make you rethink your social strategy - | Best Marketing Tips | Scoop.it

If you're managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you're approaching social media.


Via Danielle Uskovic, Brian Yanish - MarketingHits.com
Denis Marsili's insight:

VERY GOOD!!!

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Wolfgang Boenisch's comment, July 17, 2013 2:22 AM
As of No.1: A big growth in percentage - but where did it come from? I'm in the "old" bracket myself, started with the very beginning. But most people around in my agecluster - my real social network (family, friends, colleagues, customers) - only think about it until now.
malek's curator insight, July 17, 2013 5:32 PM

Interesting, #6 is questionable

LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook
Pierrick Fischer's comment, July 18, 2013 1:34 AM
#10! I can't believe 1/4 of FB users don't even check their privacy settings! This is (hopefully) bound to change with the new Graph Search. Or at least concerning active users. I think FB has been pretty good at communicating the importance of checking those settings every since that change.
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5 Common Marketing Strategy Mistakes to Avoid - Quill Share | Share your Views

5 Common Marketing Strategy Mistakes to Avoid - Quill Share | Share your Views | Best Marketing Tips | Scoop.it
As a business owner trying to successfully market your business, you must learn how to do it in the proper way, without making any mistakes that will cause you trouble later. To learn more about marketing mistakes to avoid, keep reading!

Via Brian Yanish - MarketingHits.com
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Selling Social Infographic

Selling Social Infographic | Best Marketing Tips | Scoop.it
Source: Selling Social: How Companies Are Connecting with Social Media

Via Bonnie Burns
Denis Marsili's insight:

GOOD!

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Vanessa Molly's curator insight, July 3, 2013 12:22 AM

Stay Ahead Of Your Competitors With Open Source Development - http://www.openwavecomp.com.my/content_management_system.html



Axl Remy Abdul Rahman's curator insight, July 3, 2013 2:55 AM

Useful demographics

WhizGuide's comment, July 11, 2013 4:25 AM
Thank you guys
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Five trends your solo business can’t ignore | Flying Solo

Five trends your solo business can’t ignore | Flying Solo | Best Marketing Tips | Scoop.it
Adapt or die has never been a more relevant mantra for businesses in today’s ever-changing world. Here are five trends that you must be aware of to ensure your business survives.

Via Webgrrl
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Webgrrl's curator insight, July 2, 2013 12:24 AM

We must alway remind ourselves to regularly surface from the depth of creativity and swim in the business side of things, and keep afloat with all the changing trends that are so essential for our art/creative businesses.. ~ Webgrrl

Adapt or die has never been a more relevant mantra for businesses in today’s ever-changing world. Here are five trends that you must be aware of to ensure your business survives. - flyingsolo.com.au

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The 7 Principles of Conversion-Centered Landing Page Design

The 7 Principles of Conversion-Centered Landing Page Design | Best Marketing Tips | Scoop.it
Are you applying the principles of conversion-centered design to your landing pages? Well, you should be ...

Via Gregg Breward, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, June 29, 2013 4:13 AM

Landing Page Design Is A CSF
Landing Page Design is a Critical Success Factor. I saw an amazing statistic somewhere not long ago. The stat said those with more landing pages did much better than those with fewer. If we Freakonmics this stat we see there could be many reasons. 

Those with more landing pages may be better at email marketing, video marketing and design for conversion. The fact they have more landing pages is an indication that they understanding Internet marketing as a whole better than their cousins or other siblings. 

There is both ART and SCIENCE to creating landing pages that convert (like all things web design).  This post is an excellent summary of how to build a landing page that does what you want it to - convert visitors into customers. 

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Website Marketing Is Lucrative If Done Right | Latest Info On Internet ...

Internet marketing can help anyone in business achieve their goals and really reach for new heights. You can reach a variety of customers using a myriad of marketing techniques. You can do a lot of these things without ...
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Denis Marsili's comment, June 30, 2013 12:09 PM
Very comprehensive and logical
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The Rise of Online Entrepreneurs: Ecommerce By the Numbers [Infographic]

The Rise of Online Entrepreneurs: Ecommerce By the Numbers [Infographic] | Best Marketing Tips | Scoop.it
With online sales growing, more entrepreneurs are breaking into ecommerce. Here's a look at this thriving industry.
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25 Inspiring Quotes From Experts Shaping the Future of Marketing [SlideShare]

25 Inspiring Quotes From Experts Shaping the Future of Marketing [SlideShare] | Best Marketing Tips | Scoop.it
Get inspired this morning with help from three marketing experts: best-selling author Seth Godin, statistician Nate Silver, and charity: water Founder Scott Harrison.

Via Joan Stewart
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Joan Stewart's curator insight, June 24, 2013 8:26 AM

Monday Inspirational Article by Ginny Soskey... Flip through the SlideShare below for 25 inspiring quotes from statistician Nate Silver, best-selling author Seth Godin, and charity: water Founder Scott Harrison, or read the quotes in the copy below.

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How To Leverage the Science of Relationships to Gain True Influence

How To Leverage the Science of Relationships to Gain True Influence | Best Marketing Tips | Scoop.it
If you define influence by the size of your Klout score, you can stop reading this right now. If you believe influence is driven by the creation of a re
Denis Marsili's insight:

Good article!

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