Social media marketing is a new and growing field of study. Facing the prospect of teaching social marketing basics in a rapidly changing business environment to college students I have turned to experts to ask them three ...
Blog post at Omega Web : I saw this quote in my College Success textbook yesterday and it made me think of blogging...
1. Read Authority Blogs That Keep People Informed
One of the best things you can do is read other blogs that share valuable information. The first two that come to my mind are Basic Blog Tips and SEOmoz. Note that this isn’t an exhaustive list, but both Basic Blog Tips and SEOmoz have kept me up to speed on the latest social media changes, SEO techniques, powerful blogging plugins, etc. If you expect to get your blog moving at all, you have to look at the blogs that are already in the fast lane.
Social media can be an effective tool when used to help establish and promote a brand, as well as enable interactions with a company. The question that businesses must answer is: who should act as the communiqué for a company?
Great points to help your CEO start using social media to benefit the corporate bottom line.
SUMMARY: Marketers sent more newsletters, promotions/discounts and free content via e-mail than any other type in 2012, according to a survey from Lyris. List segmentation and e-mail performance reporting led among the techniques employed by marketers to ensure the success of e-mail campaigns. Among marketers who segmented lists, demographic differentiation is the most popular form of segmentation, followed by purchase history and e-mail open rates.
Via massimo facchinetti
6 tips for small businesses to engage on the social webCIOL6 tips for small businesses to engage on the social web. Email · Print. Previous Story Which Budget Tablet is for you? Previous Story Site for Entrepreneurs by Google.
This is a comparison of 3 Campaign Management Tools: ActiveCampaign vs LiveBall vs Pinpointe
When choosing a campaign management software pay attention to integration needs. Integration with social media is a must for most companies today, but also a smooth integration with other applications such as CRM or e-Commerce software should not be overlooked. Here we compare three popular campaign management software: one with a strong email marketing function, one focused on website optimization and an integrated marketing automation solution.
Does your LinkedIn profile make it look like you're hiding something? Five quick, essential updates.
LinkedIn has become the de facto--and therefore the most powerful--social network for business. In case you weren't yet aware, LinkedIn is rolling out a revamp of the user profile. While the change has elicited a mixed reaction, eventually everyone will be migrated to it. So if you haven't spent much time learning about and optimizing your LinkedIn profile, now is a good time to get cracking.
Time, or lack thereof, shouldn't be an excuse: Each of these tips should take you five minutes or less, and you'll end up with a more engaging profile that gets more hits and better results.
1. Upload your photo. These days, if you don't have your photo on LinkedIn, you look like you're hiding something. People want to see the people whom they plan to interview or do business with. Unlike in personal social networks like Facebook or Twitter, the expectation on LinkedIn is a photo in which you look polished and professional. Be ready for your close-up: If you can, use a headshot rather than a full-body pose or group photo.
Uploading your photo is easy. Just click the Profile link on the menu and then Edit Profile. In the dedicated space for your photo, you will see a camera icon.
Once you click the camera icon, you'll be taken to a screen where you can upload or edit your photo. It's pretty self-explanatory.
2. Customize your Professional Headline. Your Professional Headline appears next to your photo, under your name. This headline can be completely customized. Professional headlines help explain to people who you are, not just what you do, so you may want it to be different and more descriptive than your ordinary job title. The words in your headline are also indexed in search engines, so put them to work.
You customize your professional headline in the same edit profile screen into which you upload your photo. Click on the word Edit (older profiles) or the pencil icon (newer profiles) and enter a headline that best describes you. You have a 120 character maximum.
3. Enrich your Summary with relevant keywords. LinkedIn's Summary enables you to describe yourself, your work history, your background and any other attributes you think will help you sell yourself when making and seeking connections. That alone should give you good reason to be deliberate when crafting your Summary. But in addition to the power of those words with the people who read them, you can also impact your visibility in search engines with the keywords you choose to weave into your Summary. You have 2,000 characters, so go for it!
(Yeah, it's kind of nice to be listed 3rd out of 52 million results!)
4. Add Skills. Skills used to be important, but with LinkedIn's recent "endorsements"--the ability to give your stamp of support for someone's skills--having the right skills in your profile is now an imperative. You can select skills that already exist in LinkedIn's database: Just start typing a skill and LinkedIn will make relevant suggestions. Or, type in a new one. You can list up to 50 skills.
You can also change the order of your skills by dragging them, though once you start receiving endorsements, your skills will appear in order based on their number of endorsements. Your Top 10 skills will also display who has endorsed you if you enable this feature.
5. Create your LinkedIn "vanity URL." Since LinkedIn is your calling card these days--and it is literally replacing the business card in certain circumstances--you'll want to have your very own customized, clean and relevant LinkedIn URL, sometimes called a "vanity URL." LinkedIn assigns you a cumbersome, hard-to-remember default URL that looks something like http://www.linkedin.com/pub/YOURFIRSTNAME-YOURLASTNAME/1/a59/374, but you can edit it to be short, sweet and branded with your name, e.g. http://www.linkedin.com/in/hollisthomases.
Creating a vanity URL is also easy. Simply click on the Settings link below your log-in name, and once within your settings, look on the bottom half of the page for the "Edit your public profile" link.
Once in your Public Profile screen, look for and click on the "Customize your public profile URL" link on the right-hand side. It will bring up a box that lets you enter whatever you want to appear as your own URL.
While you're in your Public Profile, it's also worth noting that LinkedIn reminds you that you can "take control of how you appear in public search results" by editing how much of your profile content the public and search engines can see. If you expect people to be Googling your name, a customized vanity URL can help you be found too.
Okay, this isn't directly related to your profile, but here's one last word of advice that will also take you five minutes or less. Each day try to share an update: something relevant and valuable to your network. Each profile edit and update you share gets broadcast to your entire network. There's no better way to stay top-of-mind than to be ever-present with your audience.
Author Credit: Client advocate, digital strategist, and thought leader Hollis Thomases, founder of Web Ad.vantage, helps companies navigate the complexity of the ever-changing digital marketing landscape and develop digital strategies. @hollisthomases66
The Internet offers so many more possibilities for small businesses than ever before. The online marketing opportunities are limitless, and it can be done with the social networks that you use everyday.
So, 'Why Build Your Brand Online?' The answer is simple, because that’s where everyone is. People are going to look for information about your business all hours of the day, everyday. Give your customers the opportunity to see your brand and message at all times. Let them develop a loyalty to your business via the Internet, and the increased opportunities for revenue rewards will likely soon follow. By developing your brand online, you are able to use a vast array of measurement tools to get to know your audience. You can see what messages, and which types of media get the most responses from your customers, as well as, what times of the day get the most activity from your Facebook Fans and hits on your website. From these measurements, not only can you better brand your message based on your customers, but you can give them the voice to support your business to others. Tailoring your message to your customers is vital to building your online brand.
Learn more about online branding and more tips for business development through social media at the article link...
Trying new online advertising tactics is a frightening -- albeit necessary -- part of the job. Here's how to take strategic chances without compromising your overarching marketing strategy.
At some point in your career, you've probably been in the position where you think you are doing a phenomenal job marketing your organization. You are proud of the bulletproof strategy you've created, pleased with the tactics you are using to achieve the strategy, and thrilled with the measurable results you are able to report. But one day, you get the message from leadership that "everyone else is using (insert latest internet fad here), why aren't we?" The short answer would be that it doesn't fit into your current strategy, but when is the right time to introduce something new, and how do you do it in a way that is not disruptive to the rest of your strategy? You shouldn't always have to wait for pressure from another person within your organization -- sometimes you just need to experiment a little bit in a safe environment without detracting from your marketing plan.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.