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5 Critical LinkedIn Optimizations That Take 5 Minutes or Less

5 Critical LinkedIn Optimizations That Take 5 Minutes or Less | Best Marketing Apps | Scoop.it

Does your LinkedIn profile make it look like you're hiding something? Five quick, essential updates.


LinkedIn has become the de facto--and therefore the most powerful--social network for business. In case you weren't yet aware, LinkedIn is rolling out a revamp of the user profile. While the change has elicited a mixed reaction, eventually everyone will be migrated to it. So if you haven't spent much time learning about and optimizing your LinkedIn profile, now is a good time to get cracking.

Time, or lack thereof, shouldn't be an excuse: Each of these tips should take you five minutes or less, and you'll end up with a more engaging profile that gets more hits and better results.

1. Upload your photo. These days, if you don't have your photo on LinkedIn, you look like you're hiding something. People want to see the people whom they plan to interview or do business with. Unlike in personal social networks like Facebook or Twitter, the expectation on LinkedIn is a photo in which you look polished and professional. Be ready for your close-up: If you can, use a headshot rather than a full-body pose or group photo.

Uploading your photo is easy. Just click the Profile link on the menu and then Edit Profile. In the dedicated space for your photo, you will see a camera icon.

Once you click the camera icon, you'll be taken to a screen where you can upload or edit your photo. It's pretty self-explanatory.

2. Customize your Professional Headline. Your Professional Headline appears next to your photo, under your name. This headline can be completely customized. Professional headlines help explain to people who you are, not just what you do, so you may want it to be different and more descriptive than your ordinary job title. The words in your headline are also indexed in search engines, so put them to work.

You customize your professional headline in the same edit profile screen into which you upload your photo. Click on the word Edit (older profiles) or the pencil icon (newer profiles) and enter a headline that best describes you. You have a 120 character maximum.

3. Enrich your Summary with relevant keywords. LinkedIn's Summary enables you to describe yourself, your work history, your background and any other attributes you think will help you sell yourself when making and seeking connections. That alone should give you good reason to be deliberate when crafting your Summary. But in addition to the power of those words with the people who read them, you can also impact your visibility in search engines with the keywords you choose to weave into your Summary. You have 2,000 characters, so go for it!

(Yeah, it's kind of nice to be listed 3rd out of 52 million results!)

4. Add Skills. Skills used to be important, but with LinkedIn's recent "endorsements"--the ability to give your stamp of support for someone's skills--having the right skills in your profile is now an imperative. You can select skills that already exist in LinkedIn's database: Just start typing a skill and LinkedIn will make relevant suggestions. Or, type in a new one. You can list up to 50 skills.

You can also change the order of your skills by dragging them, though once you start receiving endorsements, your skills will appear in order based on their number of endorsements. Your Top 10 skills will also display who has endorsed you if you enable this feature.

5. Create your LinkedIn "vanity URL." Since LinkedIn is your calling card these days--and it is literally replacing the business card in certain circumstances--you'll want to have your very own customized, clean and relevant LinkedIn URL, sometimes called a "vanity URL." LinkedIn assigns you a cumbersome, hard-to-remember default URL that looks something like http://www.linkedin.com/pub/YOURFIRSTNAME-YOURLASTNAME/1/a59/374, but you can edit it to be short, sweet and branded with your name, e.g. http://www.linkedin.com/in/hollisthomases.

Creating a vanity URL is also easy. Simply click on the Settings link below your log-in name, and once within your settings, look on the bottom half of the page for the "Edit your public profile" link.

Once in your Public Profile screen, look for and click on the "Customize your public profile URL" link on the right-hand side. It will bring up a box that lets you enter whatever you want to appear as your own URL.

While you're in your Public Profile, it's also worth noting that LinkedIn reminds you that you can "take control of how you appear in public search results" by editing how much of your profile content the public and search engines can see. If you expect people to be Googling your name, a customized vanity URL can help you be found too.

Okay, this isn't directly related to your profile, but here's one last word of advice that will also take you five minutes or less. Each day try to share an update: something relevant and valuable to your network. Each profile edit and update you share gets broadcast to your entire network. There's no better way to stay top-of-mind than to be ever-present with your audience.

Author Credit:
Client advocate, digital strategist, and thought leader Hollis Thomases, founder of Web Ad.vantage, helps companies navigate the complexity of the ever-changing digital marketing landscape and develop digital strategies. @hollisthomases66


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TheIWC_AJA's curator insight, December 18, 2012 11:26 AM

LinkedIn is the leading Professional connector tool on Social Media. Do you desire to gain a new perspective on marketing or grow meaningful business relationships? I recommnend following the perespective written about in this article.

 
Businessopportunites's comment, October 5, 2013 4:08 AM
Nice Post! http://www.scoop.it/u/businessopportunites
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mailparser.io Review – Improve Your Email Workflow

mailparser.io Review – Improve Your Email Workflow | Best Marketing Apps | Scoop.it
mailparser.io Review: Automate your email workflow to improve office efficiency.
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One example of a business that could greatly benefit from using mailparser.io could be a sales office that frequently receives leads from an online web form. Rather than manually entering the email addresses captured from these forms into an Excel document or a cloud-based CRM system, mailparser.io users are able to mine the data from those incoming messages automatically. Mailparser.io can be set up to extract the name and email address from each message that comes in through a company’s web form, and then convert that information into structured data. This data can be pushed directly into an Excel spreadsheet, which salespeople can refer to when contacting potential leads.

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Remarkety Review – Drive Repeat Sales With Email Marketing

Remarkety Review – Drive Repeat Sales With Email Marketing | Best Marketing Apps | Scoop.it
Remarkety Review: Driving repeat business with email marketing tools.
GetApp's insight:

The cost of acquiring a new customer can be six to seven times higher than retaining an existing one, which is why small businesses are increasingly searching for marketing tools built to increase repeat sales. Remarkety is one such tool, providing small businesses with a way to increase sales from their existing customers with email marketing activities.

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Five Apps To Automate Your Marketing Processes

Five Apps To Automate Your Marketing Processes | Best Marketing Apps | Scoop.it
Top Five Apps To Automate Your Marketing Processes
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Marketing is the lynchpin of a successful organization. After all, it connects your product with customers. Earlier, the process was manual. Lately, it has become mobile and social.

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Marketo Review -- Powerful Marketing Automation

Marketo Review -- Powerful Marketing Automation | Best Marketing Apps | Scoop.it
Marketo review that seeks to explain everything that this powerful marketing automation software can do for your business.
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Marketo is an investment, but those who have budgets that allow the expense will not be disappointed. This software provides everything any marketer would want in a marketing automation software. It does what it says it does, and it’s simple to set up and easy to use. The advantages of having Marketo are enormous, and while it’s not cheap, the price is right in line with comparable software. While medium to large sized businesses will likely see a good return on investment it can be a bit harder for very small businesses to get the full impact from software as robust as Marketo. But, if you use a CRM and are trying to optimize your marketing spend and processes, then Marketo cannot be beat.

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Content Marketing and Marketing Automation

Content Marketing and Marketing Automation | Best Marketing Apps | Scoop.it
The article discusses the correlation between Content Marketing and Marketing Automation
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8 Startup Founders Reveal Their #1 User Acquisition Tactic - Treehouse

8 Startup Founders Reveal Their #1 User Acquisition Tactic - Treehouse | Best Marketing Apps | Scoop.it
User acquisition is the key to succeeding in cluttered web markets. Learn SEO, blogging, keyword strategy and other tactics from 8 great Startup Founders.
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Product Comparison of Email Marketing Software: Pinpointe, Oempro, Mad Mimi

Product Comparison of Email Marketing Software: Pinpointe, Oempro, Mad Mimi | Best Marketing Apps | Scoop.it
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We have compared 3 excellent Email marketing solutions in the cloud. See how Pinpointe, Oempro and Mad Mimi perform in terms of features, pricing, languages supported etc...

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Compare Peachtree (Sage 50) vs. MYOB | Accounting Software Comparison

Compare Peachtree (Sage 50) vs. MYOB | Accounting Software Comparison | Best Marketing Apps | Scoop.it
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Gartner Predicts Cloud, Social, Mobile, and Information Forces Will Shape 2013 - Campus Technology

Gartner Predicts Cloud, Social, Mobile, and Information Forces Will Shape 2013 - Campus Technology | Best Marketing Apps | Scoop.it
Gartner Predicts Cloud, Social, Mobile, and Information Forces Will Shape 2013 Campus Technology "We're talking about an active view, a dynamic view, where data is streaming at you in real time, [and you're] using that data in making judgments and...
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5 things that Marketing Directors of Asset Management firms needs to focus on for 2013

5 things that Marketing Directors of Asset Management firms needs to focus on for 2013 | Best Marketing Apps | Scoop.it
During 2012, I was lucky enough to connect with Marketing executives spanning right across the asset and wealth management industry.  Of course each one ha (What a start this morning. 730 call with customer.
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Interview With Tamara Gielen, Email Marketing Expert

Interview With Tamara Gielen, Email Marketing Expert | Best Marketing Apps | Scoop.it
We asked Tamara Gielen, an independent email marketing expert & coach, a few questions about her passion and trends in email marketing
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5 Ways To Improve Your Social Marketing in 2013 - Small Business Trends

5 Ways To Improve Your Social Marketing in 2013 - Small Business Trends | Best Marketing Apps | Scoop.it
Small Business Trends5 Ways To Improve Your Social Marketing in 2013Small Business TrendsMarketo recently compiled an engaging infographic (see?

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10 More Social Marketing Experts Offer Key Advice | Social Media ...

10 More Social Marketing Experts Offer Key Advice | Social Media ... | Best Marketing Apps | Scoop.it
Social media marketing is a new and growing field of study. Facing the prospect of teaching social marketing basics in a rapidly changing business environment to college students I have turned to experts to ask them three ...

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Volusion Review – Create an E-Commerce Store

Volusion Review – Create an E-Commerce Store | Best Marketing Apps | Scoop.it
GetApp's insight:

Small business owners and solo entrepreneurs who aren’t sure where to begin developing an e-commerce outpost can utilize Volusion’s tools to guide them through the entire process. As an A-to-Z e-commerce solution, Volusion offers everything that a business owner could need to sell his or her products online. This includes website design services, credit card processing features, and marketing tools.


Volusion’s credit card processing features are especially impressive, given what a headache it can be for a solo entrepreneur to set up a payment processing system on his or her own. Upon joining Volusion, users are encouraged to submit a single application to apply for the option to accept Visa, MasterCard, American Express, and Discover. Merchants can take advantage of direct deposits, and a real-time payment gateway that is exceptionally convenient. As a result, businesses that display the provided “Verified Volusion Merchant” seal on their websites can expect to see increased sales almost immediately.

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Five Apps To Automate Your Marketing Processes

Five Apps To Automate Your Marketing Processes | Best Marketing Apps | Scoop.it
Top Five Apps To Automate Your Marketing Processes
GetApp's insight:

Marketing is the lynchpin of a successful organization. After all, it connects your product with customers. Earlier, the process was manual. Lately, it has become mobile and social.

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uberVU Review – Use Social Media to Gain Brand Insights

uberVU Review – Use Social Media to Gain Brand Insights | Best Marketing Apps | Scoop.it
uberVU Review: Using social media tools to gain insights into customer behavior.
GetApp's insight:

Brands can gain actionable insights when they use uberVU, and they can find out immediately when issues have come up that need to be addressed. uberVU’s “Spikes & Bursts” feature allows businesses to take advantage of emerging trends in their industries. uberVU notifies users when there is an anomaly in the volume of mentions for the keywords they’ve set up, prompting managers to do the necessary research when something is out of the norm. This tool is especially useful for crisis monitoring and prevention, as it allows users to address any spikes in mentions (good or bad) before the conversation gets out of hand.

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Marketo Tutorial Videos

Marketo Tutorial Videos | Best Marketing Apps | Scoop.it
With this Marketo Tutorial Videos we want to educate users about features and specific functions of this software.
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Mad Mimi Review - Email Marketing Made Beautiful

Mad Mimi Review - Email Marketing Made Beautiful | Best Marketing Apps | Scoop.it
Mad Mimi review - an email marketing app for people who want email marketing to be simple
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Simplifying Research with an Annotation Tool - Review of Annotary

Simplifying Research with an Annotation Tool - Review of Annotary | Best Marketing Apps | Scoop.it
Review Annotary a social bookmarking and annotation platform that simplifies research on the web
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This week, we will review Annotary social bookmarking and annotation platform that might be a possible solution to the problem. We will look at its features, interface, and see how it can be of use to you.

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Compare Mailjet vs. SendGrid | GetApp

Compare Mailjet vs. SendGrid | GetApp | Best Marketing Apps | Scoop.it
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5 Reasons Social Media Marketing Has Replaced Traditional Advertising

5 Reasons Social Media Marketing Has Replaced Traditional Advertising | Best Marketing Apps | Scoop.it

It’s Cost Effective Unless you opt to pay for promotions, social media sites are free. And even if you do pay to promote your Tweets or Facebook updates, the cost is marginal when you compare it to...


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20 Ideas for Content That People Love To Share on Social Media | Jeffbullas's Blog

20 Ideas for Content That People Love To Share on Social Media | Jeffbullas's Blog | Best Marketing Apps | Scoop.it

Social media is a hungry beast. The social networks need to be fed. They need to be thrown a diet of content that keeps readers and viewers that keeps them coming back for more.


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Top 6 SEO and Social Media How-To Posts of 2012

Top 6 SEO and Social Media How-To Posts of 2012 | Best Marketing Apps | Scoop.it
Blog post at Keep Up With The Web - Sherryl Perry : I’m starting out 2013 with a recap post featuring the top six how-to articles that I wrote in 2012 that should help you incorporate SEO an[..]...
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Email Marketing Software Comparison | Pinpointe vs ActiveCampaign vs Mailjet

Email Marketing Software Comparison | Pinpointe vs ActiveCampaign vs Mailjet | Best Marketing Apps | Scoop.it
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7 Things You Should Know About Social Content Curation | EDUCAUSE.edu

7 Things You Should Know About Social Content Curation | EDUCAUSE.edu | Best Marketing Apps | Scoop.it
RT @jrobes: sicher nicht der letzte Versuch, das Thema "Social Content Curation" zu fassen (EDUCAUSE, "7 Things you ..."): http://t.co/ZqSjSx8r...

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