Just because we have the tools to make marketing automation fit around our busy lives, does not mean we can leave them to it. Sure if you want to come across like a robot, churning out posts, articles and emails day after day then go for it. Most of us would like to appear human, surely that is the whole point of online marketing?
Too often our Marketing Automation efforts come off sounding robotic. How can this be avoided?
The email marketing market has been a one (ok maybe two or three) horse race since the dawn of email marketing software. The top banana, MailChimp email marketing software, has dominated this niche for many years and they've done a great job at that! Now there are pretenders to the throne, alternatives to MailChimp, how do they measure up?
Small business owners and solo entrepreneurs who aren’t sure where to begin developing an e-commerce outpost can utilize Volusion’s tools to guide them through the entire process. As an A-to-Z e-commerce solution, Volusion offers everything that a business owner could need to sell his or her products online. This includes website design services, credit card processing features, and marketing tools.
Volusion’s credit card processing features are especially impressive, given what a headache it can be for a solo entrepreneur to set up a payment processing system on his or her own. Upon joining Volusion, users are encouraged to submit a single application to apply for the option to accept Visa, MasterCard, American Express, and Discover. Merchants can take advantage of direct deposits, and a real-time payment gateway that is exceptionally convenient. As a result, businesses that display the provided “Verified Volusion Merchant” seal on their websites can expect to see increased sales almost immediately.
uberVU Review: Using social media tools to gain insights into customer behavior.
Brands can gain actionable insights when they use uberVU, and they can find out immediately when issues have come up that need to be addressed. uberVU’s “Spikes & Bursts” feature allows businesses to take advantage of emerging trends in their industries. uberVU notifies users when there is an anomaly in the volume of mentions for the keywords they’ve set up, prompting managers to do the necessary research when something is out of the norm. This tool is especially useful for crisis monitoring and prevention, as it allows users to address any spikes in mentions (good or bad) before the conversation gets out of hand.
Don Draper would HATE how we market our businesses today with a passion! In the old school of marketing, there would be no need for marketing automation, you would plan your campaign, create your ads, send them out into the world and then sit back, sip some whisky, grope your secretary, and reap the benefits (or not.) Don thought computers were distractions and would clearly have hated marketing automation software.
mailparser.io Review: Automate your email workflow to improve office efficiency.
One example of a business that could greatly benefit from using mailparser.io could be a sales office that frequently receives leads from an online web form. Rather than manually entering the email addresses captured from these forms into an Excel document or a cloud-based CRM system, mailparser.io users are able to mine the data from those incoming messages automatically. Mailparser.io can be set up to extract the name and email address from each message that comes in through a company’s web form, and then convert that information into structured data. This data can be pushed directly into an Excel spreadsheet, which salespeople can refer to when contacting potential leads.
Remarkety Review: Driving repeat business with email marketing tools.
The cost of acquiring a new customer can be six to seven times higher than retaining an existing one, which is why small businesses are increasingly searching for marketing tools built to increase repeat sales. Remarkety is one such tool, providing small businesses with a way to increase sales from their existing customers with email marketing activities.
Marketo review that seeks to explain everything that this powerful marketing automation software can do for your business.
Marketo is an investment, but those who have budgets that allow the expense will not be disappointed. This software provides everything any marketer would want in a marketing automation software. It does what it says it does, and it’s simple to set up and easy to use. The advantages of having Marketo are enormous, and while it’s not cheap, the price is right in line with comparable software. While medium to large sized businesses will likely see a good return on investment it can be a bit harder for very small businesses to get the full impact from software as robust as Marketo. But, if you use a CRM and are trying to optimize your marketing spend and processes, then Marketo cannot be beat.
Gartner Predicts Cloud, Social, Mobile, and Information Forces Will Shape 2013 Campus Technology "We're talking about an active view, a dynamic view, where data is streaming at you in real time, [and you're] using that data in making judgments and...
During 2012, I was lucky enough to connect with Marketing executives spanning right across the asset and wealth management industry. Of course each one ha (What a start this morning. 730 call with customer.