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6 tips for small businesses to engage on the social web - CIOL

6 tips for small businesses to engage on the social web - CIOL | Best Marketing Apps | Scoop.it
6 tips for small businesses to engage on the social webCIOL6 tips for small businesses to engage on the social web. Email · Print. Previous Story Which Budget Tablet is for you? Previous Story Site for Entrepreneurs by Google.
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Grow your small business sucessfully with Marketing Apps!!! Tips and insights for small business owners
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How NOT to do Online Marketing Automation

How NOT to do Online Marketing Automation | Best Marketing Apps | Scoop.it
Just because we have the tools to make marketing automation fit around our busy lives, does not mean we can leave them to it. Sure if you want to come across like a robot, churning out posts, articles and emails day after day then go for it. Most of us would like to appear human, surely that is the whole point of online marketing?
GetApp's insight:

Too often our Marketing Automation efforts come off sounding robotic. How can this be avoided?

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Top Seven Alternatives to MailChimp for Email Marketing Software

Top Seven Alternatives to MailChimp for Email Marketing Software | Best Marketing Apps | Scoop.it
 



The email marketing market has been a one (ok maybe two or three) horse race since the dawn of email marketing software. The top banana, MailChimp email marketing software, has dominated this niche for many years and they've done a great job at that! Now there are pretenders to the throne, alternatives to MailChimp, how do they measure up?
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Volusion Review – Create an E-Commerce Store

Volusion Review – Create an E-Commerce Store | Best Marketing Apps | Scoop.it
GetApp's insight:

Small business owners and solo entrepreneurs who aren’t sure where to begin developing an e-commerce outpost can utilize Volusion’s tools to guide them through the entire process. As an A-to-Z e-commerce solution, Volusion offers everything that a business owner could need to sell his or her products online. This includes website design services, credit card processing features, and marketing tools.


Volusion’s credit card processing features are especially impressive, given what a headache it can be for a solo entrepreneur to set up a payment processing system on his or her own. Upon joining Volusion, users are encouraged to submit a single application to apply for the option to accept Visa, MasterCard, American Express, and Discover. Merchants can take advantage of direct deposits, and a real-time payment gateway that is exceptionally convenient. As a result, businesses that display the provided “Verified Volusion Merchant” seal on their websites can expect to see increased sales almost immediately.

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Five Apps To Automate Your Marketing Processes

Five Apps To Automate Your Marketing Processes | Best Marketing Apps | Scoop.it
Top Five Apps To Automate Your Marketing Processes
GetApp's insight:

Marketing is the lynchpin of a successful organization. After all, it connects your product with customers. Earlier, the process was manual. Lately, it has become mobile and social.

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uberVU Review – Use Social Media to Gain Brand Insights

uberVU Review – Use Social Media to Gain Brand Insights | Best Marketing Apps | Scoop.it
uberVU Review: Using social media tools to gain insights into customer behavior.
GetApp's insight:

Brands can gain actionable insights when they use uberVU, and they can find out immediately when issues have come up that need to be addressed. uberVU’s “Spikes & Bursts” feature allows businesses to take advantage of emerging trends in their industries. uberVU notifies users when there is an anomaly in the volume of mentions for the keywords they’ve set up, prompting managers to do the necessary research when something is out of the norm. This tool is especially useful for crisis monitoring and prevention, as it allows users to address any spikes in mentions (good or bad) before the conversation gets out of hand.

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Marketo Tutorial Videos

Marketo Tutorial Videos | Best Marketing Apps | Scoop.it
With this Marketo Tutorial Videos we want to educate users about features and specific functions of this software.
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Mad Mimi Review - Email Marketing Made Beautiful

Mad Mimi Review - Email Marketing Made Beautiful | Best Marketing Apps | Scoop.it
Mad Mimi review - an email marketing app for people who want email marketing to be simple
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Simplifying Research with an Annotation Tool - Review of Annotary

Simplifying Research with an Annotation Tool - Review of Annotary | Best Marketing Apps | Scoop.it
Review Annotary a social bookmarking and annotation platform that simplifies research on the web
GetApp's insight:

This week, we will review Annotary social bookmarking and annotation platform that might be a possible solution to the problem. We will look at its features, interface, and see how it can be of use to you.

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5 Reasons Social Media Marketing Has Replaced Traditional Advertising

5 Reasons Social Media Marketing Has Replaced Traditional Advertising | Best Marketing Apps | Scoop.it

It’s Cost Effective Unless you opt to pay for promotions, social media sites are free. And even if you do pay to promote your Tweets or Facebook updates, the cost is marginal when you compare it to...


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20 Ideas for Content That People Love To Share on Social Media | Jeffbullas's Blog

20 Ideas for Content That People Love To Share on Social Media | Jeffbullas's Blog | Best Marketing Apps | Scoop.it

Social media is a hungry beast. The social networks need to be fed. They need to be thrown a diet of content that keeps readers and viewers that keeps them coming back for more.


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Top 6 SEO and Social Media How-To Posts of 2012

Top 6 SEO and Social Media How-To Posts of 2012 | Best Marketing Apps | Scoop.it
Blog post at Keep Up With The Web - Sherryl Perry : I’m starting out 2013 with a recap post featuring the top six how-to articles that I wrote in 2012 that should help you incorporate SEO an[..]...
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What Don Draper would Hate about Marketing Automation

What Don Draper would Hate about Marketing Automation | Best Marketing Apps | Scoop.it
Don Draper would HATE how we market our businesses today with a passion! In the old school of marketing, there would be no need for marketing automation, you would plan your campaign, create your ads, send them out into the world and then sit back, sip some whisky, grope your secretary, and reap the benefits (or not.) Don thought computers were distractions and would clearly have hated marketing automation software.
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mailparser.io Review – Improve Your Email Workflow

mailparser.io Review – Improve Your Email Workflow | Best Marketing Apps | Scoop.it
mailparser.io Review: Automate your email workflow to improve office efficiency.
GetApp's insight:

One example of a business that could greatly benefit from using mailparser.io could be a sales office that frequently receives leads from an online web form. Rather than manually entering the email addresses captured from these forms into an Excel document or a cloud-based CRM system, mailparser.io users are able to mine the data from those incoming messages automatically. Mailparser.io can be set up to extract the name and email address from each message that comes in through a company’s web form, and then convert that information into structured data. This data can be pushed directly into an Excel spreadsheet, which salespeople can refer to when contacting potential leads.

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Remarkety Review – Drive Repeat Sales With Email Marketing

Remarkety Review – Drive Repeat Sales With Email Marketing | Best Marketing Apps | Scoop.it
Remarkety Review: Driving repeat business with email marketing tools.
GetApp's insight:

The cost of acquiring a new customer can be six to seven times higher than retaining an existing one, which is why small businesses are increasingly searching for marketing tools built to increase repeat sales. Remarkety is one such tool, providing small businesses with a way to increase sales from their existing customers with email marketing activities.

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Five Apps To Automate Your Marketing Processes

Five Apps To Automate Your Marketing Processes | Best Marketing Apps | Scoop.it
Top Five Apps To Automate Your Marketing Processes
GetApp's insight:

Marketing is the lynchpin of a successful organization. After all, it connects your product with customers. Earlier, the process was manual. Lately, it has become mobile and social.

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Marketo Review -- Powerful Marketing Automation

Marketo Review -- Powerful Marketing Automation | Best Marketing Apps | Scoop.it
Marketo review that seeks to explain everything that this powerful marketing automation software can do for your business.
GetApp's insight:

Marketo is an investment, but those who have budgets that allow the expense will not be disappointed. This software provides everything any marketer would want in a marketing automation software. It does what it says it does, and it’s simple to set up and easy to use. The advantages of having Marketo are enormous, and while it’s not cheap, the price is right in line with comparable software. While medium to large sized businesses will likely see a good return on investment it can be a bit harder for very small businesses to get the full impact from software as robust as Marketo. But, if you use a CRM and are trying to optimize your marketing spend and processes, then Marketo cannot be beat.

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Content Marketing and Marketing Automation

Content Marketing and Marketing Automation | Best Marketing Apps | Scoop.it
The article discusses the correlation between Content Marketing and Marketing Automation
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8 Startup Founders Reveal Their #1 User Acquisition Tactic - Treehouse

8 Startup Founders Reveal Their #1 User Acquisition Tactic - Treehouse | Best Marketing Apps | Scoop.it
User acquisition is the key to succeeding in cluttered web markets. Learn SEO, blogging, keyword strategy and other tactics from 8 great Startup Founders.
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Product Comparison of Email Marketing Software: Pinpointe, Oempro, Mad Mimi

Product Comparison of Email Marketing Software: Pinpointe, Oempro, Mad Mimi | Best Marketing Apps | Scoop.it
GetApp's insight:

We have compared 3 excellent Email marketing solutions in the cloud. See how Pinpointe, Oempro and Mad Mimi perform in terms of features, pricing, languages supported etc...

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Gartner Predicts Cloud, Social, Mobile, and Information Forces Will Shape 2013 - Campus Technology

Gartner Predicts Cloud, Social, Mobile, and Information Forces Will Shape 2013 - Campus Technology | Best Marketing Apps | Scoop.it
Gartner Predicts Cloud, Social, Mobile, and Information Forces Will Shape 2013 Campus Technology "We're talking about an active view, a dynamic view, where data is streaming at you in real time, [and you're] using that data in making judgments and...
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5 things that Marketing Directors of Asset Management firms needs to focus on for 2013

5 things that Marketing Directors of Asset Management firms needs to focus on for 2013 | Best Marketing Apps | Scoop.it
During 2012, I was lucky enough to connect with Marketing executives spanning right across the asset and wealth management industry.  Of course each one ha (What a start this morning. 730 call with customer.
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Interview With Tamara Gielen, Email Marketing Expert

Interview With Tamara Gielen, Email Marketing Expert | Best Marketing Apps | Scoop.it
We asked Tamara Gielen, an independent email marketing expert & coach, a few questions about her passion and trends in email marketing
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