This piece came to me from my fellow curator Jan Gordon. She is an EXCELLENT curator and if you follow her curation it will help your business a lot.
What I really like about this piece is its basic question -- are you sharing your biz stories for messaging or for engagement? These are two very different activities and will generate different results for your business.
Read Jan's excellent review below, read Brian Solis' article, and start shifting your storytelling so you can achieve better business results!
Read full article here: [http://bit.ly/Qvxa6J]
Via janlgordon, Karen Dietz, malek