Here are five social media infographics that can influence your business and your online operations.
One of the most powerful creations of our highly connected world is the infographic. These combinations of images and text are incredibly popular in online communications.
Social media is a regular subject of infographics, and some of these powerful images contain essential insights that can influence your business and online operations.
The following social media infographics present data on issues like the popularity of different networks, to preparing your team to best use those networks. Take a look and draw inspiration from the data where you can.
An important step for a brand that has a social media strategy, and wants to avoid crises, is to ensure that employees understand how to use those tools.
This Infographic by Mindflash demonstrates that 76% of companies do not have a clearly defined social media policy.
Social media consultants can be an expensive addition to your business. But in this day and age, no company can operate without a sound social plan.
Your best social media team might actually be your current workforce. But how can you find your company’s natural social media rock stars and get your entire team on board with your goals?
The Infographic breaks down how your team members will likely react to the need for social media training. For example, some of your employees may already have popular social media channels in their personal lives, while others may be opposed to your business’ push online.
Keep in mind that your team probably represents a wide range of social media experience. This will help you know how to identify the different groups and understand how to best get them ready to implement your strategy.
Facebook is seen by many as the ultimate social media marketing platform to engage with your customers and prospects. Nearly 1 billion potential customers are using it, providing you with the means to reach and engage with all of them.
Promotional activities seem to center around a singular, focused social media marketing objective of increasing Facebook “likes”. Often all other social media and marketing strategies are ignored because of this obsession. The longer term tactics of content creation, optimising for search engines and building email lists are forgotten in the “liking” acquisition frenzy.
Visit the link to read the complete article and view the infographic; learn more about Facebook pagerank, marketing and optimizing posts...
"If SEO consultants want to own more of the funnel, their title will need to change to support a more expansive role that includes multiple channels, rather than changing what the term "SEO" itself means.
The author of article is going to focus on two key areas of SEO:
1) Beyond keywords; 2) Content that works;
1. Beyond keywords
What good SEOs already do:
- Model search behavior across the funnel
Good SEO’s are already skilled in the art of modeling user search behavior across a search buying cycle. They look to identify what language prospects are using relevant to their business.
Good SEO’s will:
1. Use PPC data...
2. Measure head vs long tail...
3. Track top of funnel keywords...
4. Create keyword funnels...
5. Create content maps...
I want more of that funnel
What great funnel owners do:
- Model the whole customer
Persona modeling is nothing new, and smart marketers have been using them to help with brand marketing, website design, and UI for years.
Well constructed personas help develop many different tactics, including:
- Content that resonates - Community that engages - Display/retargeting ads that get clicked - Emails that get opened.
2. Content that works
What good SEOs already do:
- Audit sites to make the engines (and user’s) happier
Good SEOs are a technical bunch and know how to ensure your site is ready to take on the search engines and win. Better yet, since good on-site optimizations follow good UI principles, the people visiting your site will be just as happy.
Good SEO’s will:
1. Make accessibility and indexability a must for your site...
2. Check all key areas of your site in order to...
3. Conduct a competitor analysis...
I want more of that funnel
What great funnel owners do:
- Audit content to build a strategy to amaze prospects
There are three key tasks to complete to help you create the right content strategy for your business:
1. Determine your "sweet spot"...
2. Conduct a TOFU content audit...
3. Conduct a MOFU content audit...
A well-planned content strategy helps open up many new doors for funnel owners, including:
- Thought leadership in your market - Free visits, links, and shares - Reduced bounce rate - Increased engagement metrics - Improved CRO results - More money!
Each point is analyzed with more information and examples. Read full interesting article here:
Twitter is too big to ignore. You see hashtags in commercials, sponsored tweets, posts, news broken on Twitter, etc. It’s quickly become an indispensable tool for teachers, admins, parents, and students too. Right now, there are still many (MANY) in education not using Twitter. They may think it’s tough to start using, difficult to monitor, and even a waste of time.
But what if they had a categorized list of the top tips to help you use Twitter? Our content partners at Online College have shared an incredibly useful set of tips that are too good to not share.
Apple's Siri, along with mobile apps and mobile searching in general, are changing search habits and posing new challenges and opportunities for search marketers.
Alchemy Viral has created an infographic that covers a variety of things to keep in mind about how to better react to the growing number of mobile searches, including those being routed through Siri. (Alchemy is a UK-based firm, hence the use of “optimisation” rather than the US English spelling:)
Take a look at this infographic for more details on responsive web design, search tools, social and content optimization, content, and more factors that are relevant to SEO for the mobile internet...
This piece came to me from my fellow curator Jan Gordon. She is an EXCELLENT curator and if you follow her curation it will help your business a lot.
What I really like about this piece is its basic question -- are you sharing your biz stories for messaging or for engagement? These are two very different activities and will generate different results for your business.
Read Jan's excellent review below, read Brian Solis' article, and start shifting your storytelling so you can achieve better business results!
'SEO has been declared “dead” almost from when it first began, as our post from a few years ago, Is SEO Dead?
1997 Prediction, Meet 2009 Reality, covers. Now, a new infographic is out looking at how SEO has been “dying” over the years.
The infographic is from SEO Book and is interesting in that rather than taking a timeline approach, it instead shows examples of various types of people who’ve declared that SEO is dead and why they are, as the infographic puts it, “deluded.”'
So the current smart money is on social media killing traditional SEO. What do you think? Is this prediction like all the rest?
This infographic, put together by Confused.com, takes a look at several of the most familiar breeds of social media zombie. There’s the “check-in zombie,” who can’t go to any game, restaurant or bar without telling their social networks where they are. There’s the “hashtag zombie,” whose social posts you can’t read #because of their #extreme #overuse of #annoying #hashtags. There’s also the “zombie bride,” who wants everyone on the Internet to be a part of their wedding planning process.
As social media evolves, marketers realize that a social presence is no longer an option, but a necessity. Many have noticed a disconnect, however, between consumer reach provided by social media and actual, quantifiable customer acquisition and return on investment.
Recent research by The Incyte Group provides unprecedented insight into four major consumer segments that are researching your brand online and more importantly the best ways you can reach them.
The implications of the findings are not a one size fits all solution for social engagement.
Rather, the research provides insight into four consumer segments that can have a major impact on your social strategy if you understand what motivates them.
The e-book “The Who's Who Of Consumer Segments, an Analysis of 4 Consumer Segments and the Way They Use Online Communities to Make Buying Decisions” examines the characteristics of unique market segments that are likely to join customer communities, and discuss how you can best leverage your social media strategy to connect with each in a meaningful, valuable way. http://bit.ly/QHyxy3
Check out the Infographic to get a sense of who these consumers are, how they research products and services, and what motivates them.
"If you’re only developing content with consumption in mind, you’re missing a huge opportunity to keep momentum going as prospective buyers move through the buying cycle."
How often have you repeated a "good story" you heard? Now compare this to how often you forward something you read as "content about a product or service". Content is over rated in the marketing world, however, if you wrap solid information about how to "use your products and services within the power of story to satisfy the customers needs", the odds go up it will resonate and be shared.
Read on for Karen Dietz's ideas around this article.
I've said this before -- biz storytelling is about engagement, not simply broadcasting messages. This is the first article I've found that actually tries to break down the different types of conversations you want your biz stories to spark or serve.
I disagree with the distinction between dialogue and conversation. I think a better distinction to make is between messaging and conversation. And stories are often shared within a conversation. Conversations are not necessarily storytelling. So that is my nit-pick for today.
I really wish the author, Stephanie Tilton, would have included examples for each type of conversation mentioned. She tries to explain the different conversations but I need examples this morning in order to get ideas for how to apply her advice. Or maybe I'm just too tired this morning!
So there are 2 lessons here -- 1) target your storytelling to the conversations you want to promote and help along; and 2) make sure when you write content you give examples so you don't make it so hard for your readers to apply your insights.
I also really like the point the author makes about shifting from talking to listening, and shifting to serial storytelling in your business. OK -- I'm heading into the kitchen for some more coffee!
Globe and MailTurn content into marketing that pays offGlobe and MailThis past month, I was meeting with a client who asked about content marketing.
Marty Note Content marketing is all the rage as it should be. Content is the new SEO, branding and advertising so you need to have a content generation engine. This article explains how to get started with strategy and end with a consistent and valuable approach. Basic for many of my Scoopit it friends, but valuable to newbies starting out in content marketing.
The social media landscape is anything but constant — it seems like the ecosystem is changing daily... This infographic shows what the social media landscape looks like right now. Unlike the famously viral LUMAscape depiction that crowds every single social media company into one infographic, this is a simpler visual of how things work "from customer service and R&D to HR and marketing."
The key question that brands have when planning and then analyzing social media campaigns is how to measure the impact that every dollar spent on paid social media has on the value their owned and earned social media.
An additional infographic analyzes the interaction of these three forms of social media, explaining:
"The high level analysis for media effectiveness takes all of earned and owned divided by paid. Earned is all the impressions generated divided by average CPM, owned includes all channels, and paid is the overall media spend. The higher the ratio, the more earned amplification is generated from paid."
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Creating engaging newsletters with your curated content is really easy.