Let’s have a look at some most common marketing ways of businesses, for example sponsored advertising, SEO, email marketing etc. Email has become a major strategy among small businesses as well as large businesses for communication and promotion.
How can you expect the receiver to open an email if he doesn't connect with the information you are providing in the subject line? Believe it or not there is not much you can do if you can’t make a positive first impression. So the one and only rule you should follow to be a successful email marketer is to always provide value that connects to people in your subject line.
DKIM is an email authentication and verification technique which is used on the senders end to make sure that the receiver mail server can verify the origin of the email. It will not only help in increasing deliverability but also helps in preventing scams, phishing, and email frauds.
Consequences for hitting them can varies severity, based on what kind you hit, the company operating it, and number of times you hit it. On the excessive side, an ISP or reputation organization will block the IP address (or whole pool of IP addresses) from which the emails are sending. This would impact a large part of 171 Mails customers, which is why we take complaints or notices about spam traps very seriously.
Sometimes it can be complicated for even legitimate mailers to get pass through spam filters. Even the best practices, with permissions, multiple opt-in and a notarized papers approved by the end user is not exempt from having emails hit spam filters and go straight away to spam folder or get quarantined. This is known as a 'false-positive', where your genuine email gets flagged as spam and placed in spam folder and never get backs to the inbox of the receiver. What is the reason of this and what can you do about it? Let's crack down both of these concerns on how these filtration perform and what you can do to prevent them as best as possible.
While establishing a good email marketing campaign if you want to stay on top of your game you need to consider many things like an email service provider with good service and reputation who deliver your emails to the prospects.
Removing spam traps can be a very hard and time consuming job so make sure that you use best practices of list building in the first place. Also maintain list hygiene by running special reconfirming campaigns from time to time.
People generally use honeypot and spamtrap as synonyms but they are different from each other in many ways. Spam traps are divided into two category types: reprocessed email addresses, and email addresses that never persisted (honeypots). Let’s take a look at some of the resemblances and variations between the two.
Due to the openness of SMTP which was initially introduced to help making email infrastructure stronger has become the very weak point of it by allowing spoofing and making it universal. So major ESPs and criminal justice authorities have united to combat this by creating standards that will reduce the risk and control the damage done to the email channel as reliable means of communication.
Last two weeks have been very busy for email marketers so far. In last two weeks two major ESPs Yahoo and AOL became the mailbox providers to publish a “DMARC rejection policy”. If you are using Yahoo or AOL email address to send from you may want to read it further.
I'm not suggesting for making your emails less promotional or saying you need to reevaluate how many emails you send, but you should use some simple methods to keep the spark alive. Your brand, products, services has a voice. They add value to your clients' lifestyles. You have more to say than
Writing a smart email is one of the most important aspects of effective email marketing, whether it’s for clients, your company or your own personal brand. Creating a smart email helps you reach a wide range of audiences, engage them on a personal level and offer them information that is useful to them. Smart email can also help you establish a relationship with your potential customers that lasts and incites loyalty. Once your recipient trusts your email for its quality, your brand and company can rise in your industry.
Alchemy Worx currently manages and deploys 300+ consumer and business emails every month for 30+ national and international brands. If ever there were experts on what works and what doesn’t work with respect to email marketing, they know it!