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Best street marketing in London in 2014

Best street marketing in London in 2014 | Best communication and marketing ideas | Scoop.it

London is the most active capital when talking about street marketing. Brands and agencies seem to try on new things on British people or they’re just more willing to try something new. Anyway, we’re never disappointed with London. Here are the 6 most creative actions of the past year.

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20 Creative Public Awareness That Will Make You Stop and Think

20 Creative Public Awareness That Will Make You Stop and Think | Best communication and marketing ideas | Scoop.it
0SHARESFacebookTwitterSubscribe Advertising (or advertizing) is a form of marketing communication used to persuade an audience to take or continue some action, usually with respect to a commercial offering, or political or ideological support.
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Mr Kipling erects poster made of 13,360 cakes

Mr Kipling erects poster made of 13,360 cakes | Best communication and marketing ideas | Scoop.it

Mr Kipling has unleashed the next stage of its new-look ad campaign, with a mix of print and experiential advertising, with the firm literally building a hulking poster from cake.

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Foursquare revamp ushers in new logo and functionality

Foursquare revamp ushers in new logo and functionality | Best communication and marketing ideas | Scoop.it

Available to download now on Android the app continues to advise on places to eat, drink or shop but with the added bonus of fresh algorithms to ‘learn’ about our personal tastes, social connections and preferences. This system eschews traditional review scores for popular haunts and instead prioritises results based on personal taste and preferences.

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Adidas opens Originals London flagship with 'global neighbourhood' concept

Adidas opens Originals London flagship with 'global neighbourhood' concept | Best communication and marketing ideas | Scoop.it

Adidas has opened a new London Adidas Originals flagship, based on a design concept by Sid Lee. The retail design is based around Adidas’ ‘global neighbourhood’ concept, which ‘aim to be a part of the fabric of the city’s neighbourhood and create a distinct destination.

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Transport for London uses emotion in its last campaign

Transport for London uses emotion in its last campaign | Best communication and marketing ideas | Scoop.it
TFL, a London transport company, has just unveiled its new campaign, entitled "Share the Road". It is a call to all feelings and emotions people experience on the road. The aim: to help reduce the ...
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Keep your fans alive with branded entertainment

Keep your fans alive with branded entertainment | Best communication and marketing ideas | Scoop.it

It not only about commercials and sales any more. New goals have come up : creating links, looking after that relationship with fans. To do it, they have to find news, events or anything else to tell them about.  That’s why most well known brands (and others too) decided to create their own content. How did it begin ? Now, what’s changed ?

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Pay a full Weight Watcher's meal with a tweet

Pay a full Weight Watcher's meal with a tweet | Best communication and marketing ideas | Scoop.it

Have you ever heard of all these concept stores and pop-up stores ? Weight Watchers, the nutrition company, created one, the Feel Good Café in Hoxton, East London. The concept ?  The concept ? Its name says it well. It is about eating healthily and feeling good. It offers meals for the whole day : breakfast, lunch and diner with of course, Weight Watchers products.The plus ? You pay just by tweeting

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Nutella launches first global campaign to exploit ‘great love’ for the brand

Nutella launches first global campaign to exploit ‘great love’ for the brand | Best communication and marketing ideas | Scoop.it
Global push to promote the brand’s 50th anniversary and grow advocacy.
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HootSuite Recasts The Game Of Thrones Opening Credits With Your Favorite Social Networks

HootSuite Recasts The Game Of Thrones Opening Credits With Your Favorite Social Networks | Best communication and marketing ideas | Scoop.it

HBO’s bloody fantasy series Game of Thrones returns for Season 4 tonight, and HootSuite has pulled together a creative reminder of how social media life can imitate art. You don’t have to know the difference between House Stark and House Lannister to appreciate HootSuite’s homage to the show’s opening credits with Facebook, Google, Twitter and LinkedIn...

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15 of the Most Creative Billboard Ads From Around the World

15 of the Most Creative Billboard Ads From Around the World | Best communication and marketing ideas | Scoop.it
Discover 15 of the most innovative and creative billboard advertisements from around the world.
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Samsung Marketing Chief Tells Story Behind Oscars Star-Studded Selfie

Samsung Marketing Chief Tells Story Behind Oscars Star-Studded Selfie | Best communication and marketing ideas | Scoop.it

Samsung marketing chief Todd Pendleton attributes much of the brand's marketing success to moving quickly and seizing opportunities on the fly.

That's not to say that the company doesn't plan its efforts. It certainly does, but it leaves the door open to calling audibles. A perfect example is the World's Most Famous Selfie at the Academy Awards.

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Hertz launches pan-European media review

Hertz launches pan-European media review | Best communication and marketing ideas | Scoop.it

Hertz, the New Jersey-based car-rental company, is holding a pan-European review of its media planning and buying arrangements. A pitch is scheduled to take place later this month.

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Tinder, the best social media marketing platform ?

Tinder, the best social media marketing platform ? | Best communication and marketing ideas | Scoop.it

Tinder is the new favourite marketing tool to reach young people. How does it work and most of all why ? What are the best ideas ? Let's talk about it. What is Tinder ? How does it work ? See the best marketing actions managed on Tinder by brands

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Waterstones & Airbnb join forces for social competition after customer is locked in a bookstore

Waterstones & Airbnb join forces for social competition after customer is locked in a bookstore | Best communication and marketing ideas | Scoop.it

Waterstones and Airbnb have teamed up to offer booklovers a night in a bookshop following last week’s news of a customer being rescued from the Trafalgar Square branch last Thursday evening.

The offer will allow a customer to purposefully stay overnight in Waterstones flagship branch in Piccadilly, in order to take advantage of the social media buzz created from the original story.

 

The stay will take place this Friday (24 October), for the 10 entrants who offer the best answer in revealing which book they would read if locked inside a bookstore overnight, and one guest.

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KFC launches pulled chicken to exploit ‘fashionable’ street food trend

KFC launches pulled chicken to exploit ‘fashionable’ street food trend | Best communication and marketing ideas | Scoop.it

KFC says innovation is its ‘biggest menu’ overhaul in the UK in 20 years. KFC has created the products to try and exploit the growing popularity of street food and contemporary American inspired cuisine in the UK. The trend has impacted sales in the fast food sector, pulling consumers into smaller, premium chains such as Bodeans and Byron Burger.

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Coca-Cola Enterprises trials virtual assistant in digital-shopper marketing drive

Coca-Cola Enterprises trials virtual assistant in digital-shopper marketing drive | Best communication and marketing ideas | Scoop.it

Coca-Cola Enterprises has created a virtual assistant as part of a new digital shopper marketing trial to engage retailers and drive wareness of its 2014 ‘Share a Coke’ campaign..

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The Story Behind Those Sexy Chinese Peach Butts

The Story Behind Those Sexy Chinese Peach Butts | Best communication and marketing ideas | Scoop.it

Saturday was Chinese Valentine's Day. But why buy your loved one flowers when you can give her peaches wearing panties? The scantily-clad fruits went viral -- not just in China, but globally. The lingerie-wearing peaches were conceived by Yao Xiaoyang, an enterprising fruit seller in Nanjing. He teamed up with a local lingerie company, IDFIX, to create the tiny undies. Mr. Yao calls the product "When the Peaches Are Ripe," a play on the name of a sexy Chinese movie.

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40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think

40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think | Best communication and marketing ideas | Scoop.it
Many people complain about advertisements as an obnoxious way for companies to invade our everyday lives and cram their products down our throats, but that's not all that advertisements are good for. The advertisements on this list are excellent examples of effective advertising strategies for social issue campaigns that let their voices be heard.
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Cadbury’s Dairy Milk encourages public to ‘freeze the joy’

Cadbury’s Dairy Milk encourages public to ‘freeze the joy’ | Best communication and marketing ideas | Scoop.it

A new Cadbury’s ice cream campaign has launched to promote the brand’s ice cream stick range in the run up to summer. The new ad stays true to the overall strategic positioning with the ‘freezing’ of joy.

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Wall´s - Ice-Cream - Goodbye Serious - United Nations

It's a bit of a liberty to say it but there's something pretty joyous about this new commercial for Wall's. Indeed, it's the kind of thing that would have sat very well in the fine canon of Cadbury advertising created by Fallon. http://www.thedrum.com/news/2014/05/08/ad-day-walls-united-nations

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How to create a strong brand

How to create a strong brand | Best communication and marketing ideas | Scoop.it

We all know dozens of strong brands : Google, Coca-Cola, Ikea, Virgin and so on... But why are they on the top ? They're working everyday on their brand, what we call branding. But before branding, you have to create your brand. In this article, I’ll give my most important steps and tips to build a strong brand.

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6 Brands that are doing an exceptional job with social media

6 Brands that are doing an exceptional job with social media | Best communication and marketing ideas | Scoop.it

Read on and discover six brands that have their social media marketing strategy down pat and why their approach works. Plus, get helpful takeaways and tips that will kick your social media campaign into the 21st Century.

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50 Natural Packaging Materials

50 Natural Packaging Materials | Best communication and marketing ideas | Scoop.it
Natural Packaging Materials - These natural packaging materials provide wonderful alternatives to the many plastics on the market. Plastics are incredibly versatile, but there...
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