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Ask any marketing director or CMO what's on their minds and you're likely to hear that they've been studying emergent media-buy models, wondering (or more likely, already testing) retargeting.
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Web Presence Management: Online Web Presence Optimization (WPO) is a growing demand upon Marketing Professionals. This blog entry explores the growing need for valid WPO measuring systems.
Just what would a contemporary titan Prometheus gift to us modern day marketers? Hopefully, it would be a... Well, read and find out!
Video Content rarely goes viral. Understanding the basic elements of virality can help you produce your video in ways that encourage virality, but cannot determine it.
This article gives a strong understanding of the qualities that make certain videos go viral. Then it goes on to argue the the competent content producer should strive for killer content rather than viral content. Which one brings in the money?
Here's a parting story from 2012 that I think sets the stage for a major theme of 2013: data has power. Last week a newspaper in New York published an interactive map of gun permit owners in Westchester and Rockland...
This is a very thought-provoking blog posting from one of my favorite bloggers: Chief Marketing Technologist. You'll think twice about letting yet another Facebook app access your info after reading THIS one - or at least you should... Great work, CMT!
Over the last few years, the ways a company can engage with a consumer have increased exponentially.
Some great stuff in here; great trends to watch out for. Some of them I hadn't even thought of in this context. A worthwhile read (and not too long, either!) ~darren.
We are going to see a lot of these kinds of trends analysis and I'm interested in them all since you never know who will turn over a rock and find a diamond.
I’ve been thinking a lot about creativity lately, especially about how to channel creative energies at the service of entrepreneurial goals. …Continue reading »
I originally posted this blog entry several months ago, but since the original posting, have used this technique again several times to great effect. And so the other day I decided to update the entry and re-post it for my newer readers. ~darren.
A great little Marketing Video can go a long way in helping secure funding. Let me explain. A crucial step …Continue reading »
So you need funding, right? You're a non-profit, and you always need new funding. Or you're another organization with growth plans but you need to run a Capital Fundraising Campaign to be able to proceed. A great little Marketing Video can help enormously. Find out how!
Strategic Public Relations management is essential to any contemporary PR Communications Mix. Moffitt & Gehrt guide you through their 10 principles.
Anything successful has context. Remember this. You’re going to need it as we move in to 2013 because, let me tell you now, stuff’s about to get real. We’ve spent the past few years as marketers wrapping our brains around the changing landscape.
As we gear up for another video production here at Molly Media Studios, this time for the upcoming Don’t Waste …Continue reading »...
While the stragglers sit still trying to figure it out, the smart brands have evolved into social brands. However, while the social brands sit patting themselves on the back for their innovation, the really smart brands are busy building engaged...
I found this while catching up on Jeff Bulla's blog - certainly one of the greatest blogs available for anyone interested in Social Media. This entry focuses on using social media in the classroom, but is very interesting read for anyone into social media. From the blog: "This year, I've been able to take my class from our rural school in southeast Idaho around the world for free. Without leaving the confines of our brick and mortar classroom, social media has enabled us to travel the globe."
Came across this list while surfing tonight. A GREAT list of names & handles!
The old school way of proceeding is over. The stage has been set for a cultural revolution in the boardroom.
Content Marketing: Developing Your Story Arc with Primary Components My last blog entry was about the importance of Story to Content Marketing & Communications strategies.
Developing your Content Marketing Strategies requires you to develop your Content Marketing Assets. And in order to develop your Content Marketing Assets in such a way that they tell a compelling, engaging and converting Overarching Story for your business, you must first craft, draft and chart out the Business's Overarching Story Narrative that you will use to develop your complete suite of Content Assets throughout your Marketing run. At Visceral Edge, we strive to teach readers HOW TO conceive, develop, produce and publish their self-made Content Assets for their own Content and Inbound Marketing initiatives. So for us, developing your Overarching Story Narrative is a crucial element to your work.
Using Killer Content Marketing Strategies is how you define your self, your product, your business, your value. Killer Content creates Killer Impact!
One of the key elements in any contemporary Marketing & Communications Plan is your Content Marketing Strategies. Content is essential to your efforts to build relationships with your clients through the construction of Killer Content - the kind of content that informs, inspires, impacts and engages. And if you need help figuring out HOW to develop your Content, keep checking my blog: www.darrenjorgensen.com
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
Okay, the reason for Scooping this one is for the video! You MUST watch the video; It's really worth the price of admission (YouTube)!
As prospective buyers look to third parties for information, traditionally siloed disciplines must work together to maximize an organization's Web presence.
On 26 Nov 2012, I blogged about this great WPO Framework that KC Associates had produced and was currently working with. I had downloaded their Whitepaper and was very impressed with their working model and theoretical construction - not to mention the philosophy that their application methodology was based on. Imagine my surprise, then, when I found out that this same company was featured in MarketingSherpa's weekly newletter! Here's the article in the newsletter, and my original blog entry is below.~darren.
Calculating Web Presence Optimization metrics challenges professional marketers to evaluate disparate forms of data and develop future goals from it.
I've been shifting certain blog postings from my old blog to my newly designed, Wordpress.com blog. Much more freedom, many more plugins - why didn't I do this sooner?
Anyway, in this blog entry I wrote about the advanced work that KC Associates was doing in the field of Web Presence Optimization (WPO). Funny how things happen. A week after I blogged about this new Framework from KCA they were featured in MarketingSherpa's weekly newsletter!
Vision is essential to any Branding effort - even if YOU are the Brand! This blog discusses the need for an original vision in your business practice.
I like the rambling journey this article takes you on. Branding is about telling a meme-y story (lol). Memes are transferable stories. Since brands must be transferable marketing teams need to tell transferable stories. This article argues and I agree, vision is the critical element in creating transferable stories. Without vision you tell the same story over and over, a story no one interacts with or cares about. This article helps you define stories with vision, define your brand.
eBook readers like the Kindle can help business professional keep current with technology, ideas, and contemporary corporate practices.
The Kindle really is the business professional's best friend. I use mine to keep up to date on all the latest reading in my field - Marketing & Communications. I find my Kindle indespensible!
Authors: Listen Up! You are a company. Yes, that’s right.
Five years ago, SEO was all the buzz. Today, it has shifted to "content marketing," which aims to create stories humans want to read and engage with.
November was a dangerous month on the Unruly Global Ads Chart.
Are you ready? I mean, have you really researched your goal and understand what you are trying to create?