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Best Business Practices in a Fractured Communications Landscape
The landscape is fractured - how do you survive? Adaptation. Even Darwin Knew the Answer!
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Creating Killer Content Marketing - Just How The Hell do You do It?

Creating Killer Content Marketing - Just How The Hell do You do It? | Best Business Practices in a Fractured Communications Landscape | Scoop.it
Using Killer Content Marketing Strategies is how you define your self, your product, your business, your value. Killer Content creates Killer Impact!
Darren M Jorgensen's insight:

One of the key elements in any contemporary Marketing & Communications Plan is your Content Marketing Strategies. Content is essential to your efforts to build relationships with your clients through the construction of Killer Content - the kind of content that informs, inspires, impacts and engages. And if you need help figuring out HOW to develop your Content, keep checking my blog:  www.darrenjorgensen.com

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Use Creative Meditation to Solve Your Business Problems! How it Works For Me…

Use Creative Meditation to Solve Your Business Problems! How it Works For Me… | Best Business Practices in a Fractured Communications Landscape | Scoop.it
I’ve been thinking a lot about creativity lately, especially about how to channel creative energies at the service of entrepreneurial goals. …Continue reading »
Darren M Jorgensen's insight:

I originally posted this blog entry several months ago, but since the original posting, have used this technique again several times to great effect. And so the other day I decided to update the entry and re-post it for my newer readers. ~darren.

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Authors: Know You ARE a Company – And Use it to Your ADVANTAGE!

Authors: Know You ARE a Company – And Use it to Your ADVANTAGE! | Best Business Practices in a Fractured Communications Landscape | Scoop.it
Authors: Listen Up! You are a company. Yes, that’s right.
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A striking example of the power and peril of data - Chief Marketing Technologist

A striking example of the power and peril of data - Chief Marketing Technologist | Best Business Practices in a Fractured Communications Landscape | Scoop.it
Here's a parting story from 2012 that I think sets the stage for a major theme of 2013: data has power. Last week a newspaper in New York published an interactive map of gun permit owners in Westchester and Rockland...
Darren M Jorgensen's insight:

This is a very thought-provoking blog posting from one of my favorite bloggers: Chief Marketing Technologist. You'll think twice about letting yet another Facebook app access your info after reading THIS one - or at least you should... Great work, CMT!

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A Tactical Retargeting Field Guide For Really Smart Marketers

A Tactical Retargeting Field Guide For Really Smart Marketers | Best Business Practices in a Fractured Communications Landscape | Scoop.it
Ask any marketing director or CMO what's on their minds and you're likely to hear that they've been studying emergent media-buy models, wondering (or more likely, already testing) retargeting.
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