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New ideas and innovations from the world's new leading brands
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The Power to Connect Through Visual Storytelling

The Power to Connect Through Visual Storytelling | Best Brands | Scoop.it

Excerpt from guest post from the blog "Convince & Convert".
The author of article is Jessica Gioglio, co-author about new book with Ekaterina Walter called The Power of Visual Storytelling.

Here are some highlights:
- We’re Marketing in the Age of Infobesity
With the average consumer attention span now between 2.8-8 seconds, curating snackable pieces of content into a visual story has emerged as a powerful strategy.
As shared through powerful case studies in the book from B2B, B2C companies both large and small, visual storytelling is helping marketers stand above the noise, grow a vibrant and engaged community and drive action.

- Relevancy Has a Deadline
We are at the beginning of a new era in marketing that aligns perfectly with visual storytelling. With the wealth of social data available and real-time listening tools, companies are evolving their strategies to be relevant in the moment with the goal of connecting consumers with the right message at the right time.

- The Consumer Reigns Supreme and Their Attention is the New Commodity
The best storytellers know and play to their audience, whether it’s a dramatic pause, a well-inserted joke, or crafting a perfect tweetable soundbite. Companies need to take the same approach with their social media channels. Visual Storytelling is far more than an attention seeking tactic, it’s a powerful strategy for showcasing the human side of your company..."

Read full, original and interesting article here:
http://www.convinceandconvert.com/social-image-of-the-week/the-power-to-connect-through-visual-storytelling/

"The Power of Visual Storytelling" book is currently available on Amazon here:
http://www.amazon.com/gp/product/007182393X

 


Via Giuseppe Mauriello
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4twenty2's curator insight, March 17, 2014 5:27 AM

Love this line  "We’re Marketing in the Age of Infobesity"  great piece on visual storytelling

John Thomas's curator insight, March 22, 2014 7:53 AM
Excerpt from guest post from the blog "Convince & Convert". The author of article is Jessica Gioglio, co-author about new book with Ekaterina Walter called The Power of Visual Storytelling.
Jeremy Pollard's curator insight, March 31, 2014 6:24 PM

Under 8 second attention spans for consumers!  Of course, drowning in a sea of competing claims & noise.  So what do you think it is in B2B with key decision makers?

 

Whatever the number (still searching for credible data) your ability to be tighter and more succinct in getting early attention is vital.

 

I say early because once you've established initial trust you can engage together over problems and solutions for hours !

 

So some good learnings here - up to a point...

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Is your friend an unpaid branding enthusiast? - The Guardian

Is your friend an unpaid branding enthusiast? - The Guardian | Best Brands | Scoop.it
Is your friend an unpaid branding enthusiast?
The Guardian
Forget the common cold. Forget bird flu. Forget Sars (oh, you have? Fine).

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The simplest brands of 2012: Google, Apple, Nokia, and even ...

The simplest brands of 2012: Google, Apple, Nokia, and even ... | Best Brands | Scoop.it
Siegel+Gale has released its third annual Global Brand Simplicity Index (PDF) and the results are as interesting as ever. The firm surveyed more than 6,000 people in seven countries across three continents and found the ...

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More Than A Logo: Patagonia - Legally Bound to its Purpose

More Than A Logo: Patagonia - Legally Bound to its Purpose | Best Brands | Scoop.it

Now, Patagonia has asked the government to help it truly live by its purpose without boundaries, becoming California's first Benefit Corporation. This gives Patagonia's directors legal protection to consider social and environmental benefits over financial returns!


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Coca-Cola's Olympics Advertising Puts Athletics to Music

Coca-Cola's Olympics Advertising Puts Athletics to Music | Best Brands | Scoop.it
The brand's campaign has as its centerpiece the song "Anywhere in the World," written by Mark Ronson and Katy B. The song incorporates the sounds of athletes who hope to compete in the Games.
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Tony Hsieh's new $350 million startup - Fortune Tech

Tony Hsieh's new $350 million startup - Fortune Tech | Best Brands | Scoop.it
The Zappos CEO is trading shoes for urban planning -- and spending big bucks to rebuild downtown Las Vegas.
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Usain Bolt mimics Richard Branson in Virgin Media superfast broadband ad

Usain Bolt mimics Richard Branson in Virgin Media superfast broadband ad | Best Brands | Scoop.it
Jamaican sprinter mimics Virgin founder in multimillion-pound advertising campaign.
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Reebok reveals global brand strategy | News | Marketing Week

Reebok reveals global brand strategy | News | Marketing Week | Best Brands | Scoop.it
Lewis Hamilton and cricketer MS Dhoni will feature in Reebok’s campaign to push its fitness focussed global brand strategy.
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Brand New View: The Olympic Games Effect, 2012 edition

Brand New View: The Olympic Games Effect, 2012 edition | Best Brands | Scoop.it
In the book I review sponsorships in the broader context of Olympic history, as well as host city bids, economic impact, marketing strategy, and the more recent advances in social media. While the book is still a month or two away from release, ...
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Branding: How It Works in the Social Media Age [INFOGRAPHIC]

Branding: How It Works in the Social Media Age [INFOGRAPHIC] | Best Brands | Scoop.it

Branding and social media -- they seem to go together so well, yet they're both widely misunderstood. This infographic sheds some light on this often-misunderstood topic.


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How Under Armour reached the tipping point

How Under Armour reached the tipping point | Best Brands | Scoop.it

Is it just me, or is it safe to say that Under Armour has quietly become ubiquitous in America today? It seems wherever you go—the airport, the movies, the park, EVERYWHERE—you’re bound to encounter that unbelievably simple yet somehow magnetic logo. Forget about the Nike swoosh or the Adidas three stripes; there’s a new athletic icon in town that’s quickly becoming the identity stamp of choice for today’s masses.

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Coca-Cola Reveals Its Brand Strategy | Mike Wittenstein

Coca-Cola Reveals Its Brand Strategy | Mike Wittenstein | Best Brands | Scoop.it
In this blog, Mike Wittenstein, founder of Storyminers, describes why Coca-Cola just made its company brand strategy public on the internet. Smart move, he concludes.
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Virgin Galactic passenger list

A comprehensive list of passengers who have bought a ticket to space with Virgin Galactic (They spelt my name wrong: Virgin Galactic passenger list: http://t.co/zO8rtisk #space #wankers...)...
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Challenger Project: No bad ideas

Challenger Project: No bad ideas | Best Brands | Scoop.it
This week’s Challenger Project by Georgia Craib discusses the 2 key ground rules to developing and encouraging ideas. 
In a eatbigfsh workshop we have several ground rules. Two of the key ones are
1) there is no such thing as a bad idea.
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3 mythes over social media marketing [infographic] - Twittermania

3 mythes over social media marketing [infographic] - Twittermania | Best Brands | Scoop.it

3 mythes over social media marketing [infographic]TwittermaniaAls je sommige social media experts [kuch kuch] mag/wilt geloven is Social Media Marketing de heilige graal die ieder product zonder enige moeite bij iedere potentiële klant onder de...


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Starbucks Will Sell Wine and Beer in Some of Its Stores

Starbucks Will Sell Wine and Beer in Some of Its Stores | Best Brands | Scoop.it

According to Starbucks’ polls, its customers wanted to relax more, so the Coffee Company announced on January 23 that it plans to bring wine, beer and premium food offerings to a handful of locations in Atlanta, Southern California and in the Chicago area by the end of this year.


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The Rise and Fall of Kodak: Why it Went Bankrupt

The Rise and Fall of Kodak: Why it Went Bankrupt | Best Brands | Scoop.it

Fifteen years ago, Kodak was the fourth most valuable brand in the world after Disney, Coca-Cola and Microsoft.  On January 19, 2012, the company filed for bankruptcy. What went wrong in the interim period?  If pundits and experts are to be believed the reason is very simple. Kodak missed the digital revolution in photography. It did not go digital fast enough.

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Number Crunching: The Top 51 stats for Generation Y marketers

Number Crunching: The Top 51 stats for Generation Y marketers | Best Brands | Scoop.it
We all know that Generation Y uses technology to connect with the world around them in more diverse ways and in greater numbers than any other age group. But how can marketers tap into ...
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Leaders At Alibaba, Youku, And Baidu Are Slowly Shaking Up China’s Corporate Culture

Leaders At Alibaba, Youku, And Baidu Are Slowly Shaking Up China’s Corporate Culture | Best Brands | Scoop.it
dummy | FastCompany, News (New: Leaders At Alibaba, Youku, And Baidu Are Slowly Shaking Up China's Corporate Culture http://t.co/LdkbqTk4...)...
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Capsula multibrand store - Budapest – Hungary

Capsula multibrand store - Budapest – Hungary | Best Brands | Scoop.it
The aim of the design was to create a highly elegant, spacious and welcoming store, which has been achieved with the colour white, the bright large plain and arched surfaces. The two architects – Sandor Gocsei and Eniko Korompay – have kept the historic building’s indoor columns and the ratio of the space and given a flowing contemporary touch to it.
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Brand Management - Gen-Y Wants More Than Cool Brands : MarketingProfs Article

Brand Management - Gen-Y Wants More Than Cool Brands : MarketingProfs Article | Best Brands | Scoop.it

Brand Management - Although a brand's coolness is important to up-and-coming Millennials, most surveyed Gen-Y Americans say a brand should be up-to-date (36%) and should have its own style (33%) to be appealing, ... (Gen-Y Wants More Than Cool Brands - interesting look at our generation- #influence http://t.co/mKofG5x #geny #millennials #mentor #marketing)


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Google Wallet reportedly coming to the UK, in time for the 2012 London Olympics

Google Wallet reportedly coming to the UK, in time for the 2012 London Olympics | Best Brands | Scoop.it
Matt Brian | Google, uk (New: Google Wallet reportedly coming to the UK, in time for the 2012 London Olympics http://t.co/SyEIYO85 | Social Media Watch...)...
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Study: Social media marketing boosts purchase intent by 30 percent

Study: Social media marketing boosts purchase intent by 30 percent | Best Brands | Scoop.it

A report from BzzAgent found that businesses with social media marketing campaigns benefit from extended periods of brand advocacy. The study demonstrates that 55 percent of a company’s fans remain staunch advocates for the brand after a year of following or Liking it, and even more said they’d buy with the company.


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The Leonardo :: What is The Leonardo?

The Leonardo :: What is The Leonardo? | Best Brands | Scoop.it

"The Leonardo is a contemporary Sci+Tech+Art museum, where today’s big ideas, questions, inventions and discoveries are connected in a whole new way. Our mission: to inspire creativity and innovation. Our tools: a transdisciplinary fusion of art, science and technology."


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Zappos' Dedication to Customer Service

Zappos' Dedication to Customer Service | Best Brands | Scoop.it
Zappos has always aimed to avoid call center customer service complaints. In order to accomplish this the online retailer has 500 employees in a call center in Las Vegas who endure seven weeks of training on customer service.
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