If you have been a digital or content marketer for some time, you know this problem only too well – there isn’t much free stuff when it comes to visuals or photographs for your precious content. And as you might be fully aware by now – you just can’t substitute having visuals with texts.
Visuals give your text – be it website content, blog, social media posts, e-papers, presentations and books, researches –a powerful reach that changes the way the content is received by your target audience. And that’s because the brain processes images faster than the written text – 60,000 times faster. Here’s a great infographic by Leo Gomez to demonstrate this fact visually.