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paulgreen's curator insight,
February 7, 11:14 AM
This is very relevant to any networker looking to grow their business in an effective way
Patrick Ewers's curator insight,
February 12, 7:40 PM
For many 80% of their referrals will come from 20% of people so the concept of a contact sphere is a really valuable insight. Delete the scoop?
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Kim Thompson's curator insight,
March 13, 7:20 PM
This article speaks about the best ways for companies to engage consumers through social media based on research conducted in the USA. The article also goes into detail about how a business should specifically engage with the consumer via the different platforms in order to be effective. It is very interesting to see the figures that are presented and would help in the marketing of businesses but because all of the research is conducted in the USA it may not be able to be applied in New Zealand. New Zealand consumers may use social media in the different way to consumers in the USA and react to companies advertising attempts via social networking in a completely different manner.
Dom Jennings's comment,
March 20, 5:08 AM
I thought this article was a great guide for businesses looking to develop a social media presence. I particularly liked the section where the author informed the reader not to tweet useless promotional crap, but instead to answer questions and provoke thought, as this would engage customers more. I find in my own personal experience, promotional tweets and posts are overlooked, whereas I am more likely to read and respond to a tweet or post that provides food for thought.
Jesme Fa'auuga's comment,
March 20, 6:29 PM
This article is a good read for companies who wish to fully utilise social media for marketing purposes. I also agree with companies getting consumers involved instead of bombarding them with advertisements and other unnecessary promotions.
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