Being Your Brand
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Being Your Brand
Branding and Strategy for Business and Life
Curated by Brianna Smith
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Social Media Analytics and ROI tracking

Social Media Analytics and ROI tracking | Being Your Brand | Scoop.it
This week I was honored to present at the Social Media Club of St. Charles April event, where I spoke about social media analytics and ROI tracking.During the presentation I covered three areas of ...
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5 Steps for Optimizing YouTube Videos

5 Steps for Optimizing YouTube Videos | Being Your Brand | Scoop.it
Not sure if your business should have a YouTube channel? Did you know that YouTube is the 2nd most popular and used search engine, with more searches than both Bing and Yahoo? So yes, your business...
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Social Media Week: Continuing the Global Conversation

Social Media Week: Continuing the Global Conversation | Being Your Brand | Scoop.it
Twice a year, a global platform brings together people interested in better understanding and leveraging social media for their companies or clients. Social Media Week is a bi-annual world-wide eve...
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Hunger Games Social Media Strategy Breakdown

Hunger Games Social Media Strategy Breakdown | Being Your Brand | Scoop.it
The promotion of the upcoming Hunger Games movie is a great example of a multidimensional online campaign incorporating an interactive website and social media. Fans are not located on just one soc...
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Social Media Marketing By the Numbers

Social Media Marketing By the Numbers | Being Your Brand | Scoop.it

You can't argue with the cold hard numbers on the power of social media marketing (well you could but it would be a losing battle). This infographic from Mashable shows the power of social media marketing in regards to Facebook, Twitter, YouTube, and loctaion based services (such as FourSquare) strictly through numbers.

 

So what can a great social media campaign do for your brand? Well for Old Spice, one month after they launched their "The Man Your Man Could Smell Like" social media campaign they saw HUGE jumps in their followers/fans:

- 60% increase in Facebook Fans (approx. 650,000 new fans)

- 2700% increase in Twitter followers

- Doubled YouTube subscribers

 

I would definitely classify the Old Spice campaign as more than successful! This infographic also breaks down the success of the Katy Perry Purr, EA Games Bulletstorm,Free the Children, Nie Widen Bohren, and Under Armour social media campaigns.

 

How can you deny the power of social media when there are over 4 billion "things" shared on Facebook each day and almost 400 million Foursquare checkins during 2010 alone.

 

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How to Use YouTube Annotations

How to Use YouTube Annotations | Being Your Brand | Scoop.it
In my first YouTube optimization article, 5 Steps for Optimizing YouTube Videos, I focused on: File name of your YouTube videos Search engine friendly video titles Keyword optimization and link bui...
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Biggest Moments in Social Media in 2012

Biggest Moments in Social Media in 2012 | Being Your Brand | Scoop.it
From the rise of Pinterest to the ups and downs of Facebook post-IPO, 2012 was a big year for social media. The infographic below, courtesy of The SEO Company and Nowsourcing, showcases some of the...
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How Marketers Will Use Social Media In The Future

How Marketers Will Use Social Media In The Future | Being Your Brand | Scoop.it
Each year the Social Media Examiner publishes the ‘Social Media Industry Report’. The report is based on interviews with over 3,800 marketers. This year, one of the big questions that t...
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Hunger Games Social Media Strategy Breakdown

Hunger Games Social Media Strategy Breakdown | Being Your Brand | Scoop.it
The promotion of the upcoming Hunger Games movie is a great example of a multidimensional online campaign incorporating an interactive website and social media. Fans are not located on just one soc...
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No comment yet.